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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo.

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The Top Social Selling Trends in 2022 [New Data]

Hubspot Sales

Let's take a look at the top social selling trends of 2022. For instance, 74% of sales professionals say LinkedIn is the most effective channel for prospecting. The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips.

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot Sales

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. Top Sales Channels. Sales Culture In 2022. Sales Rep Performance in 2021 vs. 2022.

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10 Expert Predictions for Email in 2022

Appbuddy

The ongoing quest for greater relevance, stronger engagement, and larger ROI means the channel innovates at a ferocious pace. Based on their insights, we identified these top 10 predictions for email in 2022. . This means less relying on “lookalike” audiences, and more harnessing first-party and zero-party data.

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Where to Invest in New Sales Tech for the Greatest Return in 2022 and Beyond [New Data]

Hubspot Sales

Fortunately, we did some digging to determine which areas of the sales cycle leaders are investing in most heavily for 2022 and beyond. In a HelloSign study of 1000+ small and medium businesses , leaders were split when asked which areas of the sales cycle were the top priority for improvement in 2022. Prospecting 34.75%.

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Highspot “Leads with Superior User Experience, Data Science” as a Leader in the Sales Content Solutions 2022 Report by Independent Research Firm

Highspot

7, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Sales Content Solutions, Q4 2022 report. Forrester stated, “Highspot leads with superior user experience, data science, and integrations.

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Allego Listed in 2022 Gartner® Market Guide for Revenue Enablement Platforms

Allego

We are pleased to announce that Allego has been recognized as a Representative Vendor in the 2022 Gartner Market Guide for Revenue Enablement Platforms. By 2026, 65% of B2B sales organizations will transition from intuition-based to data-driven decision making, using technology that unites workflow, data, and analytics.

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