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How to Leverage a Customer Data Platform to Enhance Account Based Selling

Hubspot Sales

Leveraging a customer data platform (CDP) to support account-based selling is a prime example. If you’re not yet up to speed on CDPs or account-based selling, it’s time to change that. Account-based selling takes things to a new level. They target, reach out to, and land any account you’ve IDed as being high value.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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Book notes: Success is in your Sphere?

Sales 2.0

When communicating consider “changing the channel” to stand out a little. Send old-fashioned paper birthday cards to important contacts vs. posting on their Facebook page with everyone else. What information can you share with your contact that might help them meet their goals (business or personal)?

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Make time for sales “magic”

Sales 2.0

These days I see prospecting as a “blended” activity, using multimedia channels: phone, email, social media, old-fashioned letters and note cards etc. You want to apply your highest energy (and focus) to your most important task.

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4 Steps for Getting More Out of CRM Data

Sales and Marketing Management

Traditionally, each department has experienced success in the past working in a siloed fashion. The marketing team created leads and engagement opportunities, while the sales team built relationships and set up accounts. But today’s customer journey has gotten more complex.

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Sales Stories: 3 Ways ZoomInfo Helps Reps Prospect Smarter

Zoominfo

Castro began his career in sales in a field role, which has long been shorthand for good old-fashioned door-to-door selling. ZoomInfo has opened up an entire channel of potential sales that didn’t exist for us before,” Roberts says. “We Meeting people face-to-face was a valuable experience.

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How Can I Use Pinterest to Drive More Sales for My Local Business Clients?

BuzzBoard

It can be instrumental in channeling organic traffic to your clients’ online stores or physical locations. The basics of Pinterest marketing entail creating business accounts for clients, optimizing profiles with pertinent information, and devising engaging, keyword-rich descriptions.