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Why Customer Loyalty Isn’t Always About More Choices

No More Cold Calling

I was trying to contact a prospect and couldn’t find the company phone number on their website. That’s just plain rude, and it’s certainly not how to build customer loyalty. When companies make it difficult for their prospects to buy, they lose business without knowing it. Stop confusing your buyers. I was so frustrated.

Loyalty 249
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Tactics To Help You Meet Your 2020 Sales Goals

Sales and Marketing Management

Before B2B customers and prospects contact you, they will do their research, seeking out content they can download and watch at their convenience. Forrester estimates that 82% of buyers will have viewed at least five pieces of content from the vendor that wins their business. What comes after prospects consume your content?

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20 Questions that Turn Cold Prospects Into Loyal Customers

Keith Rosen

Proposal submitted, follow up done but no response from the prospect. They expressed interest but where did your customer go? The Disappearing Act – When Prospects Go Dark. The prospect said they would review it and get back to me next week. Sales Frostbite – How to Prevent Warm Prospects from Going Cold.

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Learning From Sales and Marketing Automation Vendors

Partners in Excellence

There are thousands of vendors/solutions, growing by 100’s every year. All of the vendors clamor for attention and visibility. Whether it’s spectacular events like Dreamforce, or the constant emails, “thought leadership,” articles, webinars, and other programs they leverage.

Vendor 48
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The Impact of Bad B2B Marketing Data

Zoominfo

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? 2. You’re annoying your customers and prospects.

B2B 223
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8 Creative Sales Prospecting Ideas You've Never Tried Before

Hubspot Sales

There are only so many hours in a day to sell -- the more practiced salespeople are at completing everyday tasks, the more time they can allocate to high-value activities like meeting with prospects or learning new skills. If you rely on the same prospecting methods and never try anything new, you’ll miss out on valuable opportunities.

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18 Empathy Statements That Put Your Prospect at Ease

Hubspot Sales

They’ll show your prospects you’re more invested in their interests than closing a deal -- and that’s what will set you apart in today’s competitive sales landscape. Your prospect may work with someone who’s championing another company. Leaving a longtime vendor relationship can be tough. 18 Empathy Statements to Use in Sales.