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Sales Talent Productivity Risks and Remedies for 2023

SBI Growth

Sales productivity is always a concern for CEOs and their go-to-market leadership teams. There's pressure mounting due to buyer uncertainty in a sideways market, a renewed focus on earnings versus growth, and owners and shareholders hungry for good news.

Remedy 156
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How to Benchmark the Effectiveness of your Marketing Organization

SBI Growth

Is my Marketing Strategy broken? In a recent Sales Benchmark Index survey of 312 CMO’s and VP’s of marketing; the majority answered this question “I don’t know”. Download the Marketing Strategy Assessment here and determine if your Marketing Strategy is broken. The list goes on and on. Does Sales ignore my leads?

Marketing 308
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Hard for you to say you’re sorry?

Sales and Marketing Management

A study appearing in the February 2018 edition of the Journal of Business & Industrial Marketing was the first to prove its relevance in a B2B setting and provide a preliminary model for achieving the SRP with business customers (“The Service Recovery Paradox in B2B Relationships,” Hübner, et al).

Loyalty 234
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3 Tips to Boost Customer Retention and Growth

Sales and Marketing Management

The remedy? Finally, try to identify who your brand advocates might be and whether they are influential in your market. For instance, you might be able to contribute a guest article to their blog or interview them for a post on your company’s blog. It’s an attitude that many customer service departments adopt.

Retention 223
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8 Sales Strategies to Drive Profitability

Allego

That includes your onboarding, training, and marketing teams—in addition to your sales team. So, you need to prepare for every possibility, writes Selling Power ’s Margaret Littman in her article, What Lies Ahead for Sales. research director at B2B DecisionLabs, in his article, How Do You Get Sellers to Use Marketing Content?

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Take a look at your marketing tech stack.

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How to Avoid False Advertising and Misleading Claims with Legal Translation

Pipeliner

Since legal translation converts legal documents and terms from language to another, in this article, we will explore the connection between legal translation and advertising, focusing on the prevention of false advertising and misleading claims. Using marketing automation can speed up your process for your international campaign.