The Spiff Blog

JANUARY 9, 2024

B2B sales has an average turnover rate of 35% ( source ). Plan your ramp-up periods around a series of interactive training sessions, where new reps will shadow experienced salespeople, sit in on calls, study and discuss recordings of successful sales calls, and so on. For one, insufficient training won’t create effective salespeople.

Banking 84

Banking Hiring Churn Scale 84

The Spiff Blog

SEPTEMBER 16, 2022

Rachel is an experienced content writer/marketer, specializing exclusively in B2B SaaS for the past 4 years. She’s also an unapologetic B2B content nerd who *strongly* disagrees that B2C should have all the fun — one of her favorite pieces she got to write was a lead nurture guide styled after an IKEA manual.

Meeting 75

Meeting Top of Funnel Travel Engineering 75

The Spiff Blog

AUGUST 22, 2023

There are many factors that indicate whether or not a piece of software is essential. Dig into software usage data to gain a better understanding of how teams are using the tools your organization pays for. Software license optimization is one of the quickest methods for identifying and correcting cost inefficiencies.

Strategy 74

Strategy Compensation Commission ROI 74

Nutshell

AUGUST 28, 2023

Presenting Whether you’re doing an on-site demonstration for a potential client or using video conferencing to present a software solution, presenting is your sales team’s opportunity to lay out a compelling, personalized case for how your product or service will fulfill the prospect’s immediate needs.

Sales Process 118

Sales Process Top of Funnel Outsourcing Services Sales Qualified Lead 118

Nutshell

APRIL 28, 2020

Studies show that the right kind of music (classical, ambient, cinematic…pretty much any kind of music without distracting lyrics) can improve concentration. In terms of your sales tech stack , you probably already use lead generation , email automation, electronic signature software, and CRM solutions on a regular basis. LEARN MORE.

Skype 121

Skype Webinar Metrics How To Call-back 121

The Spiff Blog

JULY 21, 2022

If you’re reading this, it’s likely because you’ve made a regrettable software purchase or gone through a nightmarish buying process at some point in your career. And, unfortunately, your software buying woes may only get worse in the near future. Take commission software , for example. We’ve all been there.

Software 76

Software Software B2B Vendor 76

The Spiff Blog

OCTOBER 28, 2022

New research from Gartner has revealed a startling truth– almost 90% of B2B sales reps are experiencing burnout ( source ). Remember, 90% of B2B salespeople report feeling burnout.). These include exercise incentives, free mindfulness tools, and practical advice about relieving workplace stress. Unsustainable Workloads.

Commission 78

Commission Lead Rank Lead Scoring Hiring 78

Allbound

SEPTEMBER 12, 2018

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Study them, learn from them, and apply their best practices in your own partner programs.

Commission 112

Commission Referrals Hubspot Marketo 112

The ROI Guy

JUNE 29, 2015

Procurement specialists’ incentive pay is now directly tied to the discounts they can extract from each vendor. We routinely see much more pressure, with one network provider recently admitting to discounts of 70% or more, while an enterprise software provider routinely gives 90% discounts to close deals. times higher ($25M).

Discount 83

Discount Lead Rank Proposal ROI 83

SalesLoft

SEPTEMBER 19, 2022

Case studies, testimonials, webinars, and other content on your website serves as trusted sources of information. . This is where a sales qualification framework comes in: Frameworks (such as MEDDIC ) allow B2B salespeople to gauge deal strength and avoid poor-fit opportunities. Leverage Your Content Marketing Strategy.

Top of Funnel 52

Top of Funnel Funnel Examples Lead Rank 52

PandaDoc

JULY 11, 2022

Your job posting might be enough to get potential hires in the door, but you’ll still need to cover the basics around expectations, environment, salary, and incentives. Use an all-in-one software platform like PandaDoc for streamlining workflows to empower your sales team with on-brand messaging and rich media across all of your collateral.

Hiring 52

Hiring How To Salary Scale 52

SBI

NOVEMBER 27, 2012

According to studies, the ratio of time spent on non-selling tasks to time spent on selling tasks is 65/35. Truly mobile B2B sales organizations, like those of retail merchandisers and pharmaceutical companies, need to be much more agile and results-ready than laptop computers equipped with CRM allows them to be. No more keyboard!

CRM 133

CRM Wireless SalesForce Commission 133

DiscoverOrg Sales

MAY 4, 2017

Henry : The two things that jumped out from the study about doing the hard things are, you can see that high-growth companies view cold calling, or basically outbound sales development, as something that’s alive and adding great results at more than two and a half times more frequently than low-growth companies. They had to see growth.

Company 120

Company Conversion Outbound Video 120

Sales Hacker

NOVEMBER 17, 2020

Transitioning from the opera to B2B technology [8:40]. Loopio’s response software automatically fills in your RFPs based on answers from past proposals. He’s a 15-year B2B technology veteran responsible for executing the company’s vision. Transitioning from the opera to B2B technology [8:40].

Company 102

Company Scale Hiring Revenue 102

Sales Hacker

DECEMBER 21, 2020

Tips for B2B Lead Generation. Finding out what makes them tick is the one thing that will help you reach and exceed your B2B lead generation goals. Once you get your answers to the questions above, you’ will need to start properly planning your B2B lead generation strategy. Strategize your marketing efforts. Do some planning.

Paid Content 104

Paid Content Lead Generation Top of Funnel Lead Rank 104

OnePageCRM

SEPTEMBER 2, 2020

A study by Forrester Research showed that 70% of salespeople aren’t prepared to answer prospect’s questions , and 77% don’t even understand their issues. For example, if you’re meeting a software company, try G2 or TrustRadius , and if it’s a consumer company, have a look at Trustpilot. . Do your homework. Who are their competitors?

Ideal Customer Profile 37

Ideal Customer Profile Referrals Follow-up Lead Rank 37

LeveragePoint

SEPTEMBER 21, 2018

ABS in the best B2B commercial organizations is deployed effectively by using Value Propositions. Part 1 of this blog series focused on Value Propositions as the most important piece of content for B2B Account-Based Selling. Here is a case study where our solution reduced installation costs by 30%.”. Here is the clinical study.

Account Based Marketing 20

Account Based Marketing Account Lead Rank Lead Scoring 20

Sales and Marketing Management

AUGUST 8, 2018

B2C companies that harness this trend of reaching ad-skeptical consumers are beefing up their coffers big time, so why are some B2B companies not following suit? B2B entities wrongly think they’re selling to just corporations. What has allowed social media influence to help these brands generate B2B sales? Consumers?—?and

Influencer 189

Influencer Social Media B2C Incentives 189

DiscoverOrg Sales

NOVEMBER 27, 2017

Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. Get the study: Why Didn’t They Buy? Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well. What keeps them up at night?

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

DiscoverOrg Sales

NOVEMBER 27, 2017

Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. Get the study: Why Didn’t They Buy? Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well. What keeps them up at night?

Lead Rank 133

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 133

Zoominfo

SEPTEMBER 24, 2019

A recent study showed that roughly 4% of customers that were “wronged” by a company complain, while the other 96% stop buying and tell their peers about the problem ( source ). For example, if you sell software—try to interpret usage patterns. Offer an additional incentive. Acknowledge inactive customers. The answer is easy.

Cancellation 171

Cancellation Remedy Lead Rank Lead Scoring 171

Nutshell

JULY 30, 2021

Would you, for instance, rather buy a piece of software that everyone on LinkedIn raves about or some generic tool you found online? Pro tip: offer a small incentive for completing the survey so you get more responses. Study your target market: General research about your target market can be helpful, too.

Social Media 118

Social Media Email Marketing Infusion Consumer 118

OnePageCRM

MARCH 8, 2017

One way to do this is to talk about the real-world value your product will deliver – If your HR management software can help your client save $200k on recruitment, use that as your price anchor. Digital sales platform, Gumroad ran a meta study to compare the conversion rates (the proportion of people who saw a product that bought it).

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

Sales Hacker

MAY 3, 2021

Below are three trends or experiences that have made the job of buying IT or B2B corporate services more and more painful. There are a few things that B2B sales leaders can do to fashion a friendlier, more transparent image of their company and its products. Let’s have a look. 3 reasons it’s become more difficult for buyers to buy.

Ideal Customer Profile 77

Ideal Customer Profile Top of Funnel Customer Vendor 77

Zoominfo

OCTOBER 5, 2021

A recent study showed that roughly 4% of customers that were “wronged” by a company complain, while the other 96% stop buying and tell their peers about the problem ( source ). For example, if you sell software—try to interpret usage patterns. Offer an additional incentive. The answer is easy.

Cancellation 100

Cancellation Remedy Lead Rank Lead Scoring 100

Apptivo

APRIL 8, 2022

Different Stages in lead generation: “Outbound prospecting is a highly effective lead generation practice for B2B” This statement is quite true. Attracting the leads through effective content: According to a recent study,”content marketing gets three times more leads than paid search advertising.”

Paid Content 98

Paid Content Lead Generation Lead Rank Lead Scoring 98

Close.io

DECEMBER 23, 2019

This year we saw even more physical and software subscription services emerge, increasing competition in already aggressive markets. B2B appointment setting: How to book more (and better quality) sales meetings. Ultimate guide to sales emails: How to write sales emails that convert (templates, examples and case studies).

B2G 89

B2G Outbound Government Sales Forecasts 89

Chorus.ai

MARCH 24, 2021

New Incentives and Channels Creating new incentives is another great way of encouraging sales growth. Along with coming up with new incentives, seek out new channel dealers and channel partners. For instance, let’s say you’re running cap table management software.

Buyer Persona 62

Buyer Persona Top of Funnel Lead Rank Discount 62

Mindtickle

NOVEMBER 16, 2018

Studies have found that effective sales coaching programs can improve sales reps’ performance by up to 20%. Here’s the thing: Sales Development Reps (SDRs) are one of the fastest growing teams inside B2B sales organizations. Along with executive buy-in, rewards and incentives are another good way to engage sales managers.

Sales Leadership 76

Sales Leadership Coaching Sales Coaching Hiring 76

Mindtickle

NOVEMBER 16, 2018

Studies have found that effective sales coaching programs can improve sales reps’ performance by up to 20%. Here’s the thing: Sales Development Reps (SDRs) are one of the fastest growing teams inside B2B sales organizations. Along with executive buy-in, rewards and incentives are another good way to engage sales managers.

Sales Leadership 59

Sales Leadership Coaching Sales Coaching Hiring 59

OnePageCRM

MARCH 8, 2017

One way to do this is to talk about the real-world value your product will deliver – If your HR management software can help your client save $200k on recruitment, use that as your price anchor. Digital sales platform, Gumroad ran a meta study to compare the conversion rates (the proportion of people who saw a product that bought it).

Strategy 20

Strategy Discount Lead Rank Enterprise 20

Mindtickle

DECEMBER 10, 2016

Sam is the VP of Sales at a fast-growing company that offers complex B2B solutions. He continues to hire the best sales talent he can find and provides them with aggressive incentives. According to a recent study conducted by CSO Insights, 63% of salespeople fail to meet quota. But Sam is not alone.

Hiring 52

Hiring Lead Rank Quota Forecasting 52

Mindtickle

DECEMBER 9, 2016

Sam is the VP of Sales at a fast-growing company that offers complex B2B solutions. He continues to hire the best sales talent he can find and provides them with aggressive incentives. According to a recent study conducted by CSO Insights, 63% of salespeople fail to meet quota. But Sam is not alone.

Hiring 52

Hiring Lead Rank Quota Forecasting 52

The Spiff Blog

JUNE 8, 2023

Consider these statistics: 9 out of 10 B2B buyers say that online content has a moderate to major effect on their purchasing decisions ( source ). Consider these statistics: 9 out of 10 B2B buyers say that online content has a moderate to major effect on their purchasing decisions ( source ).

Prospecting 72

Prospecting Top of Funnel Follow-up Face-to-face 72

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. Keep reading!

B2B 178

B2B Tools Lead Rank Lead Scoring 178

PandaDoc

NOVEMBER 26, 2018

But don’t just take our word for it: In a report on emotional intelligence for business published by Dr. Cary Cherniss , he cites a study by L’Oreal that found “sales agents selected on the basis of certain emotional competencies…sold $91,370 more [annually] than other salespeople did, for a net revenue increase of $2,558,360.”

Hiring 61

Hiring How To Scale Face-to-face 61

Cience

FEBRUARY 5, 2019

Those same skills are used to help her B2B technology clients build, expand, and optimize their inside sales teams. As you know, we’ve been studying sales development for over a decade now and we’ve issued several reports over this period. We always encourage our clients to make performance-based incentives. Will it continue?

Ideal Customer Profile 50

Ideal Customer Profile Hiring Outsourcing Services Inside Sales 50