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4 Tried and True B2B Digital Marketing Strategies

Zoominfo

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.

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3 Imperatives for Engaging Today’s B2B Buyer

Allego

B2B buying has changed, possibly forever. Michael exemplified a veteran B2B salesperson. As a perennial top performer for twenty-five years in the pre-pandemic, in-person selling era, Michael was skeptical about whether he should embrace the concept of virtual selling when his company announced a work- from-home policy in March 2020.

Buyer 133
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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. How Lead Capture Pages Help Sales Teams 15 Lead Capture Page Software Options Tips for Creating an Optimized Lead Capture Page What is a Lead Capture Page? What is a Lead Capture Page?

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B2B Sales Training Techniques and Best Practices

Highspot

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. A well-designed program, paired with a robust training software , will empower your sales reps with the knowledge they need to deliver value and close more deals.

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4 Advanced Social Selling Tips for B2B Pros

Crunchbase

B2B marketers are catching up with the B2C space in using social media to drive revenue. Social selling , which is a way to engage and get to know prospects through social media, has become an area in which B2B brands must be competitive. Identify your B2B buyer’s pain points and, when possible, offer ideas.

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Success During the Pandemic – Customer Retention Is Key

Zoominfo

These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. Those seven topics included: Content personalization Customer engagement Customer insight Customer loyalty Customer retention Loyalty software Net Promoter Score.

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The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

For example, if you work for a software company, you won’t have much luck posting in a sports or entertainment subreddit. But, posting your own content too often can violate subreddit policies and result in your Karma dropping rather than increasing. Key Takeaways on Reddit for B2B Marketing. The best solution?

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