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Do You Realize the Four Benefits Your Business Will Gain from Attending Conferences?

Smooth Sale

Photo by Mari Smith via Pixabay Attract the Right Job or Clientele: Do You Realize the Four Benefits Your Business Will Gain from Attending Conferences? Note: Dan Coconate provides our blog post, Do You Realize the Four Benefits Your Business Will Gain from Attending Conferences? Prospective employees to encourage.

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Sales presentations: Why more ISN’T better when it comes to benefits

Selling Essentials RapidLearning Center

You’re a savvy sales professional, and you know it doesn’t do any good to trot out product benefits that don’t interest your buyers. You make sure to align the benefits you present with definite needs that the customer has expressed, or that you’ve teased out during discovery. Job done, right?

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Sales Talk for CEOs: Why Your Sales Aren’t Growing: The Critical Role of Value in Customer Acquisition with Expert Ian Campbell (Ep121)

Alice Heiman

In today’s fiercely competitive market, understanding the core of value-driven sales can be transformative. This crucial concept was the centerpiece of our latest “Sales Talk for CEOs” episode, featuring expert Ian Campbell, CEO of Nucleus Research and author of “The Value Sale.”

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3 Skills for Influencing the Customer’s Thinking

Sales and Marketing Management

Author: Andrea Grodnitzky The sales professional has the job of encouraging the customer to become comfortable with the idea of committing to a product or a service. Research from The Journal of Corporate Finance shows that CEO tenures have halved over the past two decades. Sales professionals need to be mindful of this tendency.

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Motivation: Let your people see who benefits from their work

Selling Essentials RapidLearning Center

Any work worth doing benefits someone. If you want to boost engagement among your people, consider doing what the researchers did in the fund-raising study: draw a clear line of sight between the people who do the work and those who benefit from it. Journal of Applied Psychology , 93(1), 108-124. Wrzesniewski, A. and Dutton, J.

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

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Corporate perks for Fido

Sales and Marketing Management

Never mind bring-your-dog-to-work days, The Wall Street Journal reports that companies are offering employees everything from an extra week of paid leave for new pet owners to $200 or more in pet store gift cards, telehealth veterinary services and pet-sitting. The benefits balance is way off.

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