DiscoverOrg Sales

JUNE 19, 2018

Together with your customer support team – who service and glean feedback from current customers – your sales team has the most important role in the company for sharing information that can give your company an edge over the competition, add relevancy to your marketing collateral, and set you apart as an industry leader.

Buyer Persona 214

Buyer Persona Marketing Scale Collateral 214

Allego

NOVEMBER 11, 2021

If you’re like most marketers, you’ve got a full production calendar of sales content, solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Use a mobile platform so that formal sales collateral and informal learning is available from anywhere at any time.

Revenue 128

Revenue Scale Collateral Harvest 128

G2Crowd - Sales Blog

OCTOBER 12, 2020

What do you have sitting in your sales arsenal?

Collateral 105

Collateral Sales 105

Janek Performance Group

OCTOBER 17, 2023

For more on storytelling, see our blog Tips for More Effective Sales Storytelling. For more, see our blog Leveraging LinkedIn as Part of Your Sales Process. For more, see our blog Leveraging Referrals to Build Your Network and Grow Your Business. Next is the sales collateral you provide. Instead, show you understand.

Collateral 62

Collateral Social Media Referrals Social Selling 62

Allego

MARCH 21, 2023

Whether it’s doing errands, making dinner, or writing this blog post, I try to be as efficient as possible. In fact, a recent report by Allego and B2B DecisionLabs found that using “a high-performing seller to present new collateral increased the likelihood of use by 61% over a similar presentation made by the product specialist.”

System 118

System Tools Collateral Video 118

G2Crowd - Sales Blog

JANUARY 14, 2020

That's how your salespeople need to be to win a sale.

Collateral 87

Collateral Sales 87

Tenbound

SEPTEMBER 7, 2022

It’s like the sales leader who is asking for more marketing-sponsored webinars and events, while the marketing team is more focused on traditional collateral like one pagers, Google ads, and pitch decks. The CEO has a vision and OKRs for the company, yet John on the Customer Success team doesn’t know how it matters to his role.

Collateral 75

Collateral Revenue Webinar Metrics Google 75

Allego

DECEMBER 11, 2020

If you’re like most marketers, you’ve got a full production calendar of solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Use a mobile platform so that formal sales collateral and informal learning is available from anywhere at any time. 2 Crowdsource Ideas.

Collateral 83

Collateral Marketing Harvest Scale 83

Accent Technologies

SEPTEMBER 14, 2018

A common struggle for marketing teams is gathering analytics on how collateral affects revenue. In fact, the practice has become so common, there are countless blogs declaring it a best practice for measuring “most effective” collateral. Conclusions about effective content are often based on deals won. more…).

Revenue 66

Revenue Collateral Marketing Analytics 66

Highspot

JANUARY 28, 2024

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal.

Collateral 96

Collateral Top of Funnel How To Distribution 96

Understanding the Sales Force

FEBRUARY 26, 2014

Understanding the Sales Force by Dave Kurlan I loved this short, but perfect post from Seth Godin''s Blog last week. Yesterday, we had an internal conversation about our website, collateral, videos, blog articles, white papers, emails and of course, phone calls and face-to-face visits. It''s about the importance of trust.

Face-to-face 266

Face-to-face Ideal Customer Profile Hiring Collateral 266

Smooth Sale

APRIL 8, 2024

Our guest blog offers insights on maximizing trade show success and business growth. Stock up on essential marketing collateral such as business cards, brochures, and promotional items. Whether you are a seasoned exhibitor or a first-time attendee, constructive preparation can maximize your experience and achieve your objectives.

Trade Show 88

Trade Show Maximizer Direct Mail Networking 88

Mindtickle

AUGUST 28, 2023

In this blog post, we’ll outline the unique challenges faced in pharmaceutical sales training and provide practical solutions. Furthermore, with compliance requirements changing regularly, pharmaceutical companies must ensure their field team has the most up-to-date versions of collateral.

Pharmaceuticals 52

Pharmaceuticals Training Collateral Face-to-face 52

Sales and Marketing Management

AUGUST 31, 2020

As such, organizations should make sure that landing pages, blogs and other collateral are up-to-date, and the event page UX/UI is optimized for a seamless experience. Marketers should keep in mind that we are in the midst of the digital era and expectations are high for a seamless digital experience.

Conference 177

Conference Cancellation Social Media Promotion 177

Mobile Locker

OCTOBER 21, 2019

With the emergence of countless new types of media and distribution methods, the appetite for blog posts, videos, podcasts, collateral and more to support sales has been insatiable. With the pace of change increasing, the demand for new — and better — marketing content will continue to grow in the years ahead. It will be […].

Collateral 65

Collateral Distribution Media Video 65

Zoominfo

AUGUST 15, 2018

Messaging should be built into every sales call, every piece of marketing collateral, every new hire orientation, and so on. Social media advocacy may include sharing company blog posts, news, announcements, product launches, and events. Saturate your brand’s messaging and core values into every aspect of your business.

B2B 157

B2B Social Media Hiring Collateral 157

Janek Performance Group

AUGUST 23, 2023

Establish Credibility Through Case Studies and Testimonials Effective sales collateral starts with the collaboration of your sales and marketing teams. Product sheets, blogs, and white papers are effective tools, especially when strategically deployed in the sales process. Collateral stays with buyers when meetings and calls end.

B2B 62

B2B Case Study Collateral ACT 62

HeavyHitter Sales

AUGUST 13, 2011

Heavy Hitter Sales Blog. Important presentation materials, slides, sales collateral, and training documents should be accessible for download. Favorite Sales Blogs & Web Sites. (My Selling Power Magazine Blog. Subscribe to this blogs feed. Recent Posts. A Salespersons Most Important Competitive Weapon.

Meeting 102

Meeting Hiring Webinar Metrics Real Estate 102

Sales and Marketing Management

DECEMBER 14, 2020

However, constantly spinning your wheels to create the latest and greatest marketing collateral to share with your sales team can be an incredibly exhausting task. . You can use that content to create audio clips or powerful blog posts to share with potential buyers. . That’s why podcasts are the perfect solution to your problem. .

Buyer 136

Buyer B2B Account Based Marketing Collateral 136

Anthony Iannarino

MAY 24, 2019

Your client hands you a giant stack of your competitor’s sales collateral, their proposals, and the pricing. Why wasn’t your collateral and proposal handed over with all but the one competitor’s content they prefer? The post Of Course Selling Is About Relationships appeared first on The Sales Blog. Be Careful and Think.

Course 95

Course Collateral Proposal Lead Rank 95

Understanding the Sales Force

DECEMBER 22, 2014

Quickly create a page like this one that I built in Postwire for a professional, slick, and impressive way to share necessary documents, collateral and content instead of sending via email. Check out this series of value selling articles on my Blog. Check out this series of articles on Sales Process from my Blog.

Face-to-face 275

Face-to-face Commission Exercises Sales Qualified Lead 275

Janek Performance Group

SEPTEMBER 12, 2022

We have published countless blogs, case studies, white papers, and other collateral. But despite unforeseen trials and tribulations, these pillars have held for as long as sellers have sold. Over the years, Janek has developed an extensive, award-winning catalog of training and coaching programs.

Hiring 62

Hiring Lead Rank Collateral Case Study 62

SBI

OCTOBER 27, 2019

With iPresent, you can organize your existing collateral in a way that’s intuitive for your salespeople (think Netflix). Resources All Blog Article Case Studies ebooks & Guides Funding & Acquisitions Guide Industry News Interview Video Video Reviews Webinars. Blog Article. “ - Nancy Nardin, Smart Selling Tools. .

Video 59

Video Cost Per Thousand Case Study Collateral 59

criteria for success

MAY 4, 2022

The more specific your team gets, the more marketing can target your collateral, including blogs. How does this blog post resonate with your work? It will also help your organization to learn more about different types of buyers. Each type has a different personality. Sell More by Naming a Problem to Solve a Problem. Listen Now.

Buyer Persona 96

Buyer Persona Buyer Collateral Case Study 96

HeavyHitter Sales

SEPTEMBER 25, 2010

Heavy Hitter Sales Blog. Of course, the information from the study will help improve your overall product messaging, solution positioning, and provide important customer feedback to improve all aspects of the pre- and post sales process (lead generation, marketing collateral, consulting, customer support, etc.). Recent Posts.

Objections 104

Objections Hiring Vendor Sales Cycle 104

SBI

OCTOBER 29, 2019

. – October 29, 2019: Allego and Seismic today announced a strategic partnership to help sales and marketing organizations improve performance by providing a central resource for all of their personalized sales collateral, customer engagement videos, and relevant just-in-time learning material. Rowe Price. Stephanie Jackman.

Collateral 50

Collateral Hiring SAP Sales Enablement 50

Janek Performance Group

MARCH 26, 2024

This should include blogs, case studies, and white papers. Provide them with persona-specific talking points, objection handling techniques, and collateral to guide their conversations and presentations. Develop educational resources and thought leadership content that resonates with their interests and challenges.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Hubspot Sales

MARCH 16, 2023

Extensive Account Executive Interview Question and Answer Pro Tip: If the company you're interviewing for has marketing or sales collateral reflecting its business practices — read it. Newsletters, blogs, or eBooks can contain business strategy gems that can help candidates grasp the type of problem-solver the company is looking for.

Account 91

Account Hiring Remedy Education 91

Allego

JANUARY 18, 2024

This blog post, the follow-up to my post about the best custom GPTs for sales , dives into the top GPTs tailored specifically for people leading sales enablement at their companies. How can I ensure our sales reps can find and will use sales content and collateral? Can you track IP rights in my content?

Sales Enablement 71

Sales Enablement Hiring Customer Webinar Metrics 71

Zoominfo

NOVEMBER 20, 2023

Blog post outlines and video script drafts can be created in seconds using generative AI. Additionally, tools like HubSpot’s AI Content Writer are an efficient, highly effective way to get suggested copy for landing pages, social media posts, and other key campaign collateral.

Data 130

Data Scale Lead Rank Marketing 130

Janek Performance Group

FEBRUARY 27, 2024

Our recent blog Sales Trends to Watch in 2024 examined what sales organizations should prepare for. From messaging prospects to creating sales collateral, AI’s use as a writing tool is growing. For additional insights, see our blog Sales Trends to Watch in 2024. This includes forecasting, KPIs, and the bottom line.

Sales Leadership 62

Sales Leadership Face-to-face Trends Webinar Metrics 62

PandaDoc

APRIL 8, 2024

Finally, a deal desk decides on the supporting sales collateral needed to strengthen a sales offer , such as a presentation deck, a one-pager, a case study, and other materials. The post How to boost sales strategy with a deal desk appeared first on Blog. Use of PandaDoc services are governed by our Terms of Use and Privacy Policy.

Strategy 52

Strategy Decision Maker Proposal How To 52

SBI

MAY 14, 2014

Welcome to our biweekly blog feature. The solutions also provide real-time insight into sales performance and process adherence, collateral usage, coaching, and multimedia engagement and mobile capabilities. Follow Nancy on Twitter @sellingtools or subscribe to her Sales Productivity blog. Nancy: What does SAVO do?

Up-Sell 123

Up-Sell Revenue Collateral Closing 123

Sales 2.0

SEPTEMBER 14, 2014

It’s not our job to produce collateral that clearly communicates the message. It’s not our job to build websites, landing pages, white papers, blog posts or other content marketing to engage prospects with our message. It’s not our job to figure out the messaging for our product so the market understands how it helps them.

Scale 373

Scale Hiring Collateral Social Selling 373

DiscoverOrg Sales

NOVEMBER 13, 2017

You can also skip our 7-part blog series and go straight our new ebook: The Power of Marketing and Sales Intelligence – 7 Ways to Fuel Faster Growth. Think about all the hours involved in making and marketing B2B collateral with the hope of piquing a prospect’s interest. This is Part 2. … What’s the real “power” of sales Intelligence?

Ideal Customer Profile 150

Ideal Customer Profile Account Based Marketing Decision Maker Lead Rank 150

DiscoverOrg Sales

DECEMBER 4, 2017

Additionally, sales spends too much time on non-selling activities, which may include searching for relevant content, or even creating sales collateral themselves. Despite the vital role content serves in generating sales, the average salesperson doesn’t use most of what is created.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

BuzzBoard

FEBRUARY 5, 2024

You can also join this promising posse of salesmen by following the insights we document in this blog—how the emergence of generative AI is equipping sellers with new capabilities to understand SMB needs, craft tailored solutions, and drive more impactful conversations!

Competition 52

Competition Scale Social Media Trends 52