key-account-management-for-b2b-clients Blog Related Topics 
Zoominfo
JULY 25, 2023
In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.
Emissary
SEPTEMBER 27, 2021
Quarterly Business Reviews (QBRs) have been a mainstay for key account management for some time. As a result, QBRs, a key milestone in account expansion and renewal, have become routine—so much so that they have become generic in many contexts. Clients keep rescheduling your Quarterly Business Review.
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No More Cold Calling
JUNE 22, 2017
Do sales organizations really need a B2B sales strategy? They’re in control, so shouldn’t account-based selling pros just be prepared to wing it? Account-based selling teams need their own specific strategy with sales activities mapped to each stage of the sales process, which then needs to be mapped to the buyers’ processes.
Janek Performance Group
OCTOBER 25, 2023
In B2B selling, we often focus on new accounts. With that, it’s easy to neglect existing clients. This makes account planning essential. More than upselling and cross-selling, account planning is partnering with existing clients. Plus, with account planning, 74 percent see increased win rates.
Pipeline
APRIL 1, 2024
In fact, most sales teams rely on long-term accounts and word-of-mouth to maintain revenue, which is not a sustainable approach. The best way here is to opt for reliable logistics CRM software with lead management features. Evaluation of client needs: constantly assess customer data to stay on top of changing customer needs.
Zoominfo
NOVEMBER 22, 2019
Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar?
Zoominfo
MAY 13, 2018
Consider this: a recent survey ranked ‘sales account manager’ as one of the most stressful jobs in the US, with 73 percent of respondents rating the role as “highly stressful.” This way, you build a strong pipeline that will protect you should you lose a big account or sale at the last minute. ” ( source ).
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