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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. Keep reading for our favorite event marketing blog posts! It helps you generate social capital and expand your influence. We tried to tackle every aspect of event marketing. Check them out below!

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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Part of this re-evaluation has led many to believe it’s time to bid farewell to the Marketing Qualified Lead (MQL) as a primary metric and embrace the concept of pipeline as the new kingpin of success in marketing efforts. On the other hand, pipeline represents genuine prospects with a vested interest in your offerings.

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Q4 Does Not Mean Wait Until 2018

Pointclear

I am already getting questions from prospects about whether they should start a sales lead generation project now or wait until after the holidays. About a year ago I wrote a blog about what I call a bubble in the funnel. My advice is don’t repeat a 2017 mistake in 2018. What happens if you wait? Don’t wait.

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10 Webinar Metrics to Measure Success

Zoominfo

Yet, many tried-and-true marketing strategies continue to generate results. This format allows companies to engage with prospects and customers and receive feedback in real-time. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). Keep reading!

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In 2017, email marketing turned half a century old. For example, if you’re focused on lead generation, your email marketing goal may be to increase click-through rates. As you grow your email database , you increase the opportunity to reach potential prospects and customers. The reason for this is simple.

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Cold Email, Warm Leads: Where Does Good Data Come From?

DiscoverOrg Sales

We’ve bought lead lists and tested them. The reality is that most sales and marketing automation tools and CRMs use data from a variety of sources: usually a combination of (1) purchased third-party data, (2) user-generated data from form-fills, and (3) information that is manually entered in-house. We’ve all been there.

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The Future Of Lead Generation

MarketJoy

Irrespective of the business you are in, your leads or prospective customers are essential to the growth of your organization. For decades, print media, radio and television dominated lead generation, until the eventual birth of the internet, when everything began to change. Omnichannel.