Remove sales-bridge planning
article thumbnail

How to Supercharge Your Customer Expansion Strategy

Zoominfo

The sustained growth that can only come from retaining and expanding your customer base relies on sales reps who consistently build genuine relationships with customers. That work starts with determining where a customer is today, understanding where they’re going in the future, and seeing how you can help them bridge the gap.

Strategy 130
article thumbnail

Will We Ever Meet Again?

Sales and Marketing Management

A slow road back. There are things that are not coming back. The marginal customer is not going to go back to movie theaters and cruises and Disneyland. Bauer’s company brings meetings and events suppliers together with buyers who are planning incentive travel programs, corporate events and other large gatherings.

Meeting 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Move Past Bad Press to Enjoy the Good

Smooth Sale

Still, it doesn’t need to be if your business fights back. Move Past Bad Press to Enjoy the Good Engage a PR Firm Sometimes, you need to call in the big guns. Acknowledge the problem, apologize if necessary, and outline the steps you plan to take to make things right. Bouncing back from the bad press is no small feat.

How To 116
article thumbnail

A Straightforward Guide to Precall Planning

Hubspot Sales

The most important skill for sales professionals? Making calls. Cold calls or warm leads, hot prospects or chilly receptions, making contact is critical. Data backs up this enterprise demand for skilled callers. Precall planning offers the chance to both boost prospect receptivity and reduce sales stress.

article thumbnail

Why Product and Engineering Teams Belong on Sales Calls

Zoominfo

What happens on a sales call is pretty magical,” Schuck says. Bringing your product team to the sales floor doesn’t just benefit the product roadmap. Pulling product leads into sales calls isn’t an easy shift to manage. The most honest feedback comes at that moment. Schuck’s advice?

article thumbnail

Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Check out this article published back in 2017: Marketing Qualified Leads Are Cool, But I’ll Take Product Qualified Leads Any Day. Pipeline better aligns with sales Tell your sales team you plan to double the number of MQLs, and you’ll likely be met with eye rolls. The result?

article thumbnail

Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252