SBI Growth

OCTOBER 30, 2012

They focused on things like branding exercises and awareness campaigns with PR firms. Implementing antiquated advertising campaigns. Provides examples of including sales reps in campaign development. Pipeline Creation – Demonstrated results from Demand Generation, Inbound Marketing & Content Marketing campaigns.

Lead Rank 331

Lead Rank Lead Scoring Hiring Leads 331

Sales Hacker

APRIL 26, 2021

Often, KPIs get divorced from business goals in the heat of campaign creation. Is your sales team represented when marketing campaigns and buyer personas are being developed? Make it a point to convene meetings between sales and marketing teams to align their campaigns with your business-driven goals. Tools to Help You.

Top of Funnel 111

Top of Funnel Pipeline Lead Rank Funnel 111

SBI Growth

NOVEMBER 19, 2013

Sales reps want solid materials to support them in sales campaigns. The purpose of the exercise is to identify existing content. This critical exercise also reveals gaps in content. Today this means having the right content at the right time. Having the right content enables the sales rep to have the best chance to make a sale.

Outsourcing Services 317

Outsourcing Services Buyer Persona Infusion Exercises 317

SBI Growth

DECEMBER 16, 2013

Campaign Planning & Execution – Having segmented and prioritized your prospect universe, you ready to campaign. The campaign process has two steps: Planning and Execution. This critical exercise reveals gaps in content. The output is a prioritized universe of prospects by segment.

Outsourcing Services 281

Outsourcing Services Strategy Buyer Persona Lead Rank 281

BuzzBoard

JANUARY 5, 2024

Monitor and Optimize Continuously Implementing hyper-personalization in text message marketing is an open-ended exercise. Through Twilio’s platform, businesses can integrate hyper-personalization into their text message campaigns, reaching audiences with tailored content and offers.

Scale 52

Scale Segment Promotion How To 52

SBI Growth

JULY 25, 2013

Campaign Planning & Execution: How good is your team’s ability to build & execute marketing campaigns. If you cannot run effective campaigns, you will be hard-pressed to generate leads for the sales force. Effective campaign execution has two steps: Planning and Execution. The best marketers assess both.

Outsourcing Services 257

Outsourcing Services Lead Rank Buyer Persona Lead Scoring 257

Sales and Marketing Management

NOVEMBER 16, 2020

Or you may get ideas for product direction or for the focus of future marketing campaigns. As an ongoing activity, this exercise will allow you to continuously hone your messages, provide relevant content and validate marketing strategies. Either way, take note – these are the areas where you’ll want to dig deeper.

Conversion 177

Conversion Marketing Customer Trade Show 177

Mr. Inside Sales

MAY 1, 2020

A Send Out Cards campaign is a great way to stay in touch with existing clients. There are recordings on exercise, cold calling, fear of telephone talking, speed reading, calm and focused, insomnia, and hundreds of others. Invest in yourself and your sales team today. 4) Develop other ways of reaching prospects and clients.

Strategy 159

Strategy Face-to-face Call-back Cold Calling 159

Pipeliner

DECEMBER 17, 2019

When working with clients, how do you go about designing omnichannel campaigns or omnichannel strategies? Organizations need to do an exercise in looking at the various channels that are available to them, looking at which ones are appropriate. How do you advise people what is the right flows and how it’s put together?

Email Marketing 95

Email Marketing Marketing Channels Face-to-face 95

Showpad

DECEMBER 11, 2020

Meanwhile, the content that marketers create — videos, email campaigns, social posts, blogs, brochures, case studies, graphics, whitepapers and so on — engage buyers so that a sale is possible. Ideally, they should also be able to interact with one another and provide feedback on sample pitches and other exercises.

Training 59

Training Hiring Exercises Collateral 59

Highspot

JANUARY 22, 2024

Marketing Strategy: Primarily the responsibility of the marketing department, focusing on creating and executing promotional campaigns. Marketing Strategy: Often more campaign-specific and may have shorter-term goals. Timeline and Lifecycle Go-to-Market Strategy (GTM): Encompasses the entire product lifecycle, from launch to maturity.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Marketing Strategy: Primarily the responsibility of the marketing department, focusing on creating and executing promotional campaigns. Marketing Strategy: Often more campaign-specific and may have shorter-term goals. Timeline and Lifecycle Go-to-Market Strategy (GTM): Encompasses the entire product lifecycle, from launch to maturity.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Sales and Marketing Management

JUNE 29, 2020

Dig into this talent pool because it has several benefits: You don't need to run an active recruiting campaign. For virtual onboarding to be a success, ensure that you: Space out virtual training and exercises and give new hires some free time to absorb the information.

Hiring 120

Hiring B2B Handbook Face-to-face 120

Pipeliner

APRIL 17, 2024

To reduce reliance on OTAs, invest in a direct booking website as well as low-cost marketing campaigns over social media and email marketing. Shaping your property into a sustainable, income-generating asset will require you to exercise attention to detail and adopt technology systems that make pleasant guest experiences repeatable.

Policies 52

Policies Social Media Software Software 52

Emissary

SEPTEMBER 20, 2022

This approach to training, also called “nanolearning,” helps reps develop skills faster because they’re seeking out information to solve an immediate challenge, not as an academic exercise. The alignment helps ensure sales conversations are consistent with what buyers have already heard from field marketing or outreach campaigns. .

Sales Enablement 130

Sales Enablement Strategy Hiring Face-to-face 130

Allego

JANUARY 4, 2022

In Selling to Big Companies, Jill Konrath teaches readers to sell by targeting the right accounts, demonstrating how to engage busy executives, and developing an effective, multi-faceted account-entry campaign. Emotional Intelligence for Sales Leadership: The Secret to Building High-Performance Sales Teams by Colleen Stanley.

Hiring 127

Hiring Webinar Metrics Sales Enablement Maximizer 127

Zoominfo

MAY 31, 2022

Know Your ‘Why’ The energy that comes with launching a new product or kicking off a fresh campaign can make sales and marketing teams eager to dive into the details. Provide key stakeholders with an educated estimate of how much potential revenue can be gained.

Analysis 130

Analysis Marketing Vendor How To 130

Highspot

JANUARY 9, 2024

Incorporate interactive exercises and real-world materials like role-playing and case studies to improve the learning experience. Offer materials and exercises that reflect the methodology’s sales strategies and principles, so sales reps can apply the techniques in real-world scenarios.

B2B 52

B2B Training Top of Funnel B2C 52

SBI Growth

FEBRUARY 19, 2013

Marketing needs to be running demand generation campaigns in advance so sales has leads. Have them complete the exercise. There is a best practice to get the sales force ready to sell the new product. You need a segmentation plan and buyer access plan. How will the channel be enabled? The complete list can be found here.

Promotion 310

Promotion Demand Generation Demand Generation Targets Intent 310

Pointclear

DECEMBER 8, 2011

As a marketer, you almost always know your costs—how much you’re spending on those tools, consultants, services and of course the value of your own and your team’s time that is being applied to the various campaigns and ongoing initiatives you’re running.

ROI 178

ROI Demand Generation Agencies Salary Demand Generation 178

SBI Growth

MARCH 31, 2013

They have targeted their selling campaigns for the coming year to maximize their income. Unfortunately, compensation planning is often an academic exercise. Making within-year changes to the compensation plan is a serious undertaking. By now, sales reps have internalized the dynamics of the plan. Momentum is strong.

Compensation 293

Compensation Incentives Incentive Buyer Persona 293

Hubspot Sales

SEPTEMBER 1, 2023

Get started with campaign assistant. AI tools like Campaign Assistant can help you do just that. This AI will create campaigns in minutes, eliminating a lot of thinking and stress! “Consider offering training sessions or workshops on the topic. Use personalization.

Training 104

Training Policies Guidelines How To 104

DiscoverOrg Sales

NOVEMBER 13, 2017

Historically, companies had to resort to a complex exercise of analyzing win-loss data in their CRM data. It generally consists of massive Salesforce exports, pivot table exercises (*shudder*), and manually creating charts and PowerPoint slides to present the findings. I’ve been a part of that process at several companies.

Ideal Customer Profile 150

Ideal Customer Profile Account Based Marketing Decision Maker Lead Rank 150

Pointclear

AUGUST 11, 2015

If Marketing wants to measure lead generation programs, it starts with: Isolating lead generation into campaigns. Reporting on lead disposition and running the numbers; it’s just an exercise. If you ‘wanna,’ you will find a way to get the campaign measured. James Lenskold’s book Marketing ROI will give you the simple formulas.

ROI 100

ROI Social Media GoldMine Lead Generation 100

Partners in Excellence

NOVEMBER 19, 2019

It seems that account planning is an annual or semi-annual exercise. We finish the review, everyone satisfied we’ve done the account plan, we file it away for next year’s exercise, then go back to our day jobs. We are approaching the end of the year, everyone is involved in “account planning.”

Account 70

Account Exercises Account Based Marketing Report 70

Hubspot Sales

NOVEMBER 26, 2021

But that doesn't mean discounting a pointless exercise in every context. It can provide the basis for effective promotions, put a little oomph behind marketing campaigns, and lend itself to positive word of mouth. It has a significant and effective place in certain industries — specifically, retail and ecommerce.

Discount 126

Discount Examples Strategy Loyalty 126

Artesian Solutions

APRIL 30, 2019

They campaign to improve services, raise awareness and promote understanding of this growing issue. Within Artesian, we’re increasing the focus on wellness for our employees – encouraging good nutrition, exercise and posture and educating them on how to manage stress, anxiety and other mental health issues.

Scale 74

Scale Exercises Campaigns Promotion 74

Allego

FEBRUARY 7, 2019

We’re pleased to feature this guest blog by our partner, Campaign Stars. At Campaign Stars, we recommend performing this exercise every three to six months. Then it’s time to start thinking about content and campaigns. This blog was originally posted on Campaign Stars’blog.

Prospecting 54

Prospecting Account Based Marketing Face-to-face Buyer Persona 54

SBI Growth

FEBRUARY 18, 2014

Ensure that the onboarding process is not a passive exercise that can be shirked. Marketing / Demand Generation Campaigns / Lead Management. Demonstrate the new hire has learned and retained the necessary skills and knowledge. Impart skills from real?life life situations. LEARNING REQUIREMENTS. Product Knowledge.

Hiring 202

Hiring How To Buyer Persona Demand Generation 202

DiscoverOrg Sales

JANUARY 24, 2017

At DiscoverOrg, this might take the form of a data enrichment and matching exercise, a custom buildout to support changes in a go-to-market strategy, or something as simple as a workshop on how to overcome email deliverability issues or how to write email sequences for a drip campaign.

Account 120

Account Account Based Marketing Customer Jigsaw 120

Crunchbase

NOVEMBER 23, 2022

Increased integration with marketing: Showing sales teams how marketing activities impact their sales is a valuable exercise in interdepartmental relationship development. Executive-level benefits.

Scale 52

Scale Campaigns Sales Qualified Lead Report 52

Allego

JUNE 8, 2018

The campaign succeeded wildly, and Arnold credited the film with his success recruiting the 100,000 pilots he needed. Use video-based microlearning exercises to identify and exercise each salesperson’s areas of weakness, in just a few minutes a day. It also created an immediate demand for training and recruitment films.

Film 59

Film Video Exercises Education 59

Smooth Sale

DECEMBER 23, 2022

Make time to meditate, exercise, or enjoy nature to allow creative ideas to come to mind. Prepare a marketing and branding campaign for when you are ready to release your new product or service. As free time becomes a part of your routine, note which thoughts arise frequently.

Hiring 78

Hiring Objections Licensing Comparison 78

SBI Growth

NOVEMBER 29, 2012

Marketing leaders can gain a competitive advantage by executing a high value exercise Develop a Persona Ecosystem. For marketing leaders tasked with acquiring new customers this is the most valuable exercise you will perform all year. Perform this exercise and then test the Ecosystem for accuracy to the mid-market, and so on.

Exercises 310

Exercises Lead Rank Lead Scoring Marketing 310

Zoominfo

AUGUST 3, 2022

Creating a global sales strategy is one of the most important and challenging exercises for a business. With a solution like ZoomInfo Workflows , your sales reps can automatically feed contacts into their nurture campaigns, based on triggers they determine, including intent signals, news alerts, and page visits.

Hiring 130

Hiring Webinar Metrics Strategy Intent Signal 130

Hubspot Sales

SEPTEMBER 30, 2018

Here’s an interesting thought exercise: how many separate problems do you think you have to solve in order to get outbound sales to work? 1 to n: Once you’ve gotten a result, the question becomes: “ How can I achieve consistent results across multiple reps, campaigns, and touches over time? Training people.

Outbound 110

Outbound Ideal Customer Profile Scale Hiring 110

Hubspot Sales

APRIL 14, 2020

Whether it is through social selling, email campaigns, or networking at virtual conferences, it is imperative you understand where your most viable leads are coming from to inform future remote sales strategy. If your organization isn’t closely tracking where your leads are coming from, it’s time to start.

Face-to-face 129

Face-to-face Pivotal Up-Sell Hubspot 129