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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot Sales

That "edge" is most commonly known as a competitive advantage — and if you want your business to survive and thrive, you need to identify and lean into yours. Having a competitive advantage means being able to present your customer base with a unique, compelling reason to pick your product or service over your competitors.

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A Step-by-Step Guide to Becoming an Inclusive Workplace (video)

Pipeliner

In this Expert Insight Interview, Deanna Singh discusses her latest book, Actions Speak Louder: A Step-by-Step Guide to Becoming an Inclusive Workplace. This Expert Insight Interview discusses: What prompted Deanna Singh to write her latest book. Company reputation is a driving factor for hiring the best talent. Company Reputation.

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The Competitive Advantage of Your Higher Price

Anthony Iannarino

When you provide your higher price later in the sales conversation, if you have not differentiated yourself and your offering from your competition, you will have no easy time defending your pricing. When you work in an industry that is—or is being—commoditized, having a lot of competition means lower prices and thinner margins.

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What’s the Best Pricing Strategy When Selling to Small Business?

BuzzBoard

Decoding the Most Efficient Pricing Strategy for Small Businesses The process of proficiently selling to small businesses typically starts with developing an efficient pricing strategy. For example, enacting a competitive pricing strategy can be favorable for small businesses functioning in markets already saturated.

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Achieving Win-Win Sales Negotiations

Janek Performance Group

Today, win-win negotiations derive from consultative selling , which is less about products and more about people. Maximizing margins ensures a healthy bottom line. For example: 85% don’t establish what the other side wants. Only about half (51%) consider what’s important to them. Therefore, sellers must keep up.

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What's Your Product's Actual (and Average) Selling Price

Hubspot Sales

The primary way companies earn money is by selling their products or services. But, what's the best way to calculate your product's selling price? But, what's the best way to calculate your product's selling price? Selling Price. The selling price is the amount a buyer pays for a product or service.

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7 Truths About Sales and Marketing (That CEOs Need to Know - Part 1)

Pointclear

It’s essential to be able to inform the sales team about: our reason for existence, the direction of the company and why it’s the correct course, what we sell and why we sell it, which markets to pursue, the competitive landscape and the pricing model.”. Sales measures itself on revenue generated (and sometimes margin).