Beat Your B2B Competition Like Einstein Would: A New Theory of Relativity
Sales and Marketing Management
JANUARY 9, 2019
Most of us business-to-business marketers are a bit more limited: Customers and competitors; the size and future of our market share. Markets are conversations as the saying goes. Competition then, is all about being relative in and to that problem-solution continuum. But one thing is pretty clear, it’s all relative.
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