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Incentive Gift Cards Continue to Delight

Sales and Marketing Management

Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. they can be used for both short-term and long-term incentive efforts?—?adds A lot of channel programs use a reloadable prepaid card as their incentive mechanism. businesses?—?fully

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10 Ways To Boost Your Sales Incentive Strategy

Sales and Marketing Management

Author: George Kriza, CEO, MTCPerformance Your organization wants to drive sales with an incentive program. Here are 10 of the most important elements in designing and deploying your next incentive campaign. Here are 10 of the most important elements in designing and deploying your next incentive campaign. Gen X, Y or Boomer?

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Don’t Neglect Channel Partner Programs

Sales and Marketing Management

Training is essential to having success with channel partners, and just as in-person sales calls shifted to virtual due to the global pandemic, so too has channel partner training. Georgia-based Incentive Team works primarily with home goods manufacturers who sell through channel partners.

Channels 136
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Firing Up the Revenue Engine Post-Crisis

Sales and Marketing Management

Companies like Lenovo and Xerox recently made changes to their partner programs by offering revenue and rebate target flexibility, as well as increased training, marketing and engineering support – all in an effort to ensure greater partner viability and to strengthen partner loyalty. That’s a win-win.

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Firing up the revenue engine post-crisis

Sales and Marketing Management

Channel leaders have the unprecedented opportunity to invest in and improve channel automation systems, including sales incentive platforms, partner portals, digital training programs and through-channel marketing. When it comes to channel engagement, the right mix of sales incentive tools is still the most effective and impactful.

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Keeping close to channel partners

Sales and Marketing Management

Lincoln Smith, chief strategy officer at HMI Performance Incentives, says several of their clients are staying in front of VIP channel partners by sending tokens of their appreciation. “It Those who completed the training were awarded points that could be redeemed online for merchandise and other rewards. “We

Channels 156
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4 Sales Training Strategy Tips to Boost Your Bottom Line

Crunchbase

Investing in team training is a critical part of business success and growth. In today’s age of digital transformation, sales management teams must adapt their sales training strategies to evolving consumer trends and the global shift towards remote work. Sales is a dynamic area of business that’s constantly in flux.