170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions
NOVEMBER 15, 2017
Account refers to a record of primary and background information about an individual or corporate customer, including contact data, preferred services, and transactions with your company. . Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Customer. Customer Success.