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How To Boost Client Retention – Without Customer Service or Account Reps

Sales and Marketing Management

Author: Ajay Gupta It’s well-known that keeping customers is much more cost-effective and profitable than securing new clients. Harvard Business Review estimated that customer acquisition is 5 to 25 times as expensive as customer retention. Put your whole team in a customer-facing role. Let me explain each one.

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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. It’s your responsibility to connect with potential customers — and show them information that will shorten their buying process.

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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). Check out our Twitter and Facebook banners below.

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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. It’s your responsibility to connect with potential customers — and show them information that will shorten their buying process.

Customer 130
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Book Review: The Challenger Sale | Sales Motivation and Sales.

The Sales Hunter

Mark’s Insights on PROSPECTING. Mark’s Insights on PROSPECTING. Twitter Facebook. I recently read The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson. In the book, the authors reveal the findings from their extensive studies regarding the sales process.

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The Top Sales Tool for 2014

SBI Growth

The organizations that have adopted early have seen 3 main benefits: They’re engaging with customers and prospects earlier in their buying process. A customer survey was launched and aggregated. Each of his 80 sales reps ‘listened’ to their customers through LinkedIn and Twitter.

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Selling in the New Gig Economy

Crunchbase

According to a Gallup study, about 36 percent of U.S. That same study reports that high-skill, high-earning gig workers comprise one of the fastest-growing segments of the freelance workforce. Do you offer 24-hour customer service? The benefits you offer your customers can be rational or emotional in nature.