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How To Boost Client Retention – Without Customer Service or Account Reps

Sales and Marketing Management

Author: Ajay Gupta It’s well-known that keeping customers is much more cost-effective and profitable than securing new clients. Harvard Business Review estimated that customer acquisition is 5 to 25 times as expensive as customer retention. We use account managers and customer service reps on only a very limited basis.

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Customer Service Makes Sales Amazing

Pipeliner

Exceptional salespeople recognize that they have dependencies and that their success depends on the performance of others in the delivery chain, particularly customer service. Regardless of formal competitive analysts studies, nothing is more telling than the voice of the customer. Customer communications.

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The Economic Collision of Customer Service and Social Media

Increase Sales

The customer has evolved from being King or Queen to being an Internet socially connected King or Queen. No longer must he or she hang on for minutes to speak to your customer service department. Today, social media has expanded communication and has created a very loud and significant economic collision with customer service.

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Complaining Client? Think “Rubber Band”

Anne Miller

He knows that Customer Service is always top of mind these days with companies. But,” challenges Jim, “What really is customer service? Jim recently had a client project that focused on best-of-class customer service; they wanted to know what they and their competitors were doing in the marketplace.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Why Messaging Is Great for Customer Loyalty Programs

Sales and Marketing Management

Then there’s the problem of “serial switching,” the changing of brands when benefits aren’t clearly communicated, a habit 67% of customers admit to. So why aren’t more businesses embracing communication within their customer loyalty programs? Over recent years, new messaging mediums have exploded onto the scene.

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[Message to Management]: 74 Percent of Salespeople Are Failing

No More Cold Calling

Dan Lyons explores this issue and shares research from the Objective Management Group in his Hubspot post, “ Study: 3 of 4 Sales Reps Have No Idea What They’re Doing.” Engineers study engineering. CFOs study accounting.” So they “wing it” and fail. Marketing people get marketing degrees.

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