article thumbnail

The B2B Marketer’s Holy Grail for Customer Marketing

SBI Growth

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers. We leveraged the SBI annual workbook to guide our conversation.

Workbooks 302
article thumbnail

How to Grow Revenues From Existing Customers

SBI Growth

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers. We leveraged the SBI annual workbook to guide our conversation.

Revenue 214
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Don’t Let Poor Product Marketing Ruin Your Win Rate and Deal Size

SBI Growth

Today we are going to demonstrate how to increase pipeline attribution, customer loyalty, and customer lifetime value through product marketing. Our conversation today is focused on associating product marketing excellence with revenue contribution. To follow-along, download our 10th annual workbook,

Workbooks 136
article thumbnail

A Painkiller Your Prospects Can’t Live Without – Marketing Campaign Planning

SBI Growth

Today we are going to demonstrate how to capture the attention of customers and prospects with great marketing campaigns. To follow-along, download our 10th annual workbook, How to Make Your Number. Campaign budgets are limited and these campaigns need to generate revenue.

Campaigns 120
article thumbnail

Marketing Strategies That Work for Any Industry—and 2 Creative Ways to Fund Them

Smooth Sale

Today’s Guest Blog, ‘‘Marketing Strategies That Work for Any Industry—and 2 Creative Ways to Fund Them.’ When you get down to it, marketing is figuring out how to make more sales. For small business owners, strong marketing begins with examining the data that is already present. All Marketing is Not Equal.

article thumbnail

Earn Brand Preference by Satisfying the Information Needs of Your Prospects

SBI Growth

Today’s show will demonstrate how to earn brand preference by satisfying the information needs of your target customers and prospects. To follow along, download our 10th annual workbook, How to Make Your Number in 2017. Flip to the marketing strategy section of the.

Workbooks 120
article thumbnail

Territory Alignment: The Right Resources in the Right Place

SBI Growth

Our show today demonstrates how to balance customer requirements, company revenue expectations and sales rep workload to grow revenues. To follow along, download our 10th annual workbook, How to Make Your Number in 2017. Turn to the Sales Strategy section and flip.