How to Upsell Key Accounts Using the Consumer Journey
The Center for Sales Strategy
NOVEMBER 4, 2019
Whether they realize it or not, consumers travel through a series of steps before purchasing an item. For the consumer, this journey is not something they think about; they’re simply trying to make a decision. The process consumers follow to purchase a product or service has changed significantly over the years. To truly understand the consumer journey today , we must look at the past relationship between the brand and the consumer and how it has evolved over time.
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