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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. Marketers are definitely at the forefront of experimenting with GenAI. What Does this Mean for Marketers?

Data 130
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How to Write a Marketing Plan in Six Easy Steps

Sales and Marketing Management

Author: Lonny Kocina A well-executed marketing plan is like a GPS. Done right, your marketing should result in more leads, higher sales and a stronger brand. Thankfully marketing your business can be simple, if you have a system in place that everyone on your team wants to use because it makes their jobs less stressful.

Marketing 237
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Leveraging Professional Certification to Elevate Your Career in Sales & Marketing

SMEI

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

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A complete guide to email marketing, with examples

Apptivo

Email marketing is one of the most popular and comparatively cost-effective methods of marketing in today’s era. Email marketing is a powerful tool that is heading the marketing game of many B2B and B2C business models. All About Email Marketing. What is Email marketing? What is Email Marketing?

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Unlocking the Power of Single Customer Views (SCV)

Nutshell

Your customer data is the key to understanding your customers better so you can improve your marketing, sales, customer experience, and more. An SCV aggregates data from multiple sources, such as marketing platforms, sales interactions, support tickets, and more. That’s where a single customer view, or SCV, comes in.

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Craft a Positioning Statement With This Template & Examples

Hubspot Sales

But how can you ensure your marketing efforts are aligned with the brand? Its purpose is to be a guide for evaluating whether decisions about strategy, marketing campaigns, product design, etc. It's meant to be used as an internal tool to align marketing efforts with the brand and value proposition.

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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot Sales

Yet, only 14% strongly agree that they are confident that the information generative AI tools like ChatGPT provide is accurate. The right tools are essential. With the right tools you can join the 61% of sales professionals who find AI and automation tools important to their overall sales strategy. And so much more!

Training 101