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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 2213 Water, Sewage & Other Systems. 221310 Water Supply & Irrigation Systems. 2371 Utility System Construction.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

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My Favorite 'John Wayne' Thoughts for Marketers and Salespeople

Pointclear

My favorites are from John Ford movies, and I think each can be adapted to the circumstances sales and marketing people face each day. Yep, you can hear John Wayne say this in the still popular film Stagecoach (1939) when he played the Ringo Kid. Wayne played Tom Doniphon in the 1962 film The Man Who Shot Liberty Valance.

Film 100
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The Scariest Thing is What You Don’t See: Your Garbage Sales & Marketing Data is Killing You

DiscoverOrg Sales

It’s marketing versus sales competency. When I founded DiscoverOrg in 2007, delivering quality sales and marketing data was the backbone of what we wanted to build. One of their ‘Marketing’ titles was ‘Cinematographer/Lighting Director.’. Even worse, the server or filtering tool may submit a SPAM complaint. That’s scary.

Data 181
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Why You Need to Implement Lead Routing [+ How to Do It]

Hubspot Sales

Responding quickly to incoming leads can make or break a deal, particularly in highly competitive markets. Mature lead routing models take multiple factors into account, like deal value, territory or geography, use case or specialization, or a combination of multiple factors by a lead scoring system.

Lead Rank 105
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The Evolution of Sales Tools and the Efficiency Paradox

SBI

The reason I’m using this absurdly outdated example is to make a point about the drivers behind the evolution of tools and the importance of investing in new tools. Tools (technology and processes) evolve over time primarily from an onward and inevitably pressing need for operational effectiveness and gaining efficiencies.

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Time for Sales & Event Teams to be Equal Partners

SBI

This will therefore have three positive effects, on the conferencing and events industry: A lot of businesses will discover they don’t need their current amount of office space as more more people can actually work from home very effectively with the tools now available. Zuant is the go to software platform for sales & marketing teams.