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How to Give Your Marketing Team that 2nd Chance to Win

SBI Growth

Why should the CMO or VP of Marketing care about retargeting? You’re the one who explains why marketing is not supplying enough leads to sales. Is your marketing team bringing back 98% of the visitors for another shot? Looking to increase the number of leads marketing supplies to sales? Consider this study by ComScore.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Channels 100
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ZoomInfo Data Passport: Privacy-First, Expanded in Europe

Zoominfo

For sales or marketing professionals, planning go-to-market efforts in Europe and the UK without reliable B2B contact data and software solutions is like traveling without a passport: You’ll spend a lot of time and money, but you won’t get very far. What’s the one item most critical to this successful trip?

Data 130
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COVID-19 Has Changed Everything About Selling. Here’s How We’re Handling It

Sales and Marketing Management

A growing market suddenly became an uncertain one. A profession that thrives on face-to-face communication with customers became shackled by travel restrictions. Before COVID-19, few Fortune 500 customers would hold a videoconference with a vendor – everything was done in person or by teleconference.

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Does Your Marketing Smell?

Increase Sales

Back then the vendors would yell “Get your hot dogs, peanuts!” This time due to more vendors including 50/50 raffle tickets (something wrong there) and changes within the vending food service world, there were no smells. This travel bypass route is a marketing dream super highway. Share on Facebook.

Marketing 133
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Digital Marketing Takes Center Stage

Sales and Marketing Management

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120