products connections 
Sales and Marketing Management
DECEMBER 21, 2022
Rob Mitchell, CEO of FT Longitude, a marketing services division of the Financial Times, offers four ways that B2B companies can use their thought leadership to connect emotionally with their audience. The post Connect Emotionally and Save the Product Features for Your Brochures appeared first on Sales & Marketing Management.
Sales and Marketing Management
MARCH 7, 2014
Teaser: Great brands succeed by seeking intimate emotional connections with customers. Even B2B companies can take a cue from the Nike playbook and focus on making an emotional connection as much if not more than product features. Great brands succeed by seeking intimate emotional connections with customers. read more'
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SBI Growth
DECEMBER 13, 2018
You’re 6 months out from the launch of an exciting new product, and your CEO wants to talk about it. As Product leader, you’ve been planning this launch over the last 6 months, and everything is right on schedule.
Sales 2.0
MAY 20, 2020
If you didn’t believe that we humans are connected before COVID-19, you should now. The same human connections that lets a virus spread and wreak havoc for us physically can bring some very good results. One piece of information that can be transmitted through a human network is the idea to use your product or service.
Advertiser: ZoomInfo
As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Five essential features to consider when assessing the vendor landscape.
Steven Rosen
JANUARY 15, 2024
In this 4:38 video, David Hennessy stresses the importance of understanding the “why” behind strategies, emphasizing a dual approach: the head for rational thinking and the heart for emotional connection. He deeply understands the importance of balancing rational thinking with emotional connection to drive success.
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.
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Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.
Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce
You likely have many connected devices all around you. There is an incredible opportunity for companies to take data from connected devices and use it to improve your sales pipeline, make your reps more effective, and even (with the help of AI) handle entire portions of the sales process for you!
Advertiser: ZoomInfo
To understand the importance of direct dials, you need to understand connect rates. Take the following stats into consideration: It takes 5 minutes to connect with a prospect via direct dials, but takes 22 minutes using company switchboard numbers. When dialing a number at the VP level, SDRs are 147% more likely to connect with them.
Speaker: Lynnette Khalfani-Cox, The Money Coach®
From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers?
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Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.
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