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Change, Do We Really Understand It?

Partners in Excellence

We want the customer to change how they are approaching a certain function in their business–so they can buy our solutions. It is impossible for us to grow our business. ” How many enablement programs include comprehensive training around change and change management? And there’s a bonus on top of this!

Lead Rank 109
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New Data: Top Salespeople are 7562% Better at Winning RFPs

Understanding the Sales Force

But lately, when I talk with the Kurlan & Associates team, the topic is consistently about salespeople who push back when our sales training and coaching is specific to RFPs. Their most common response is, “That doesn’t work in our business.” It seems obvious, doesn’t it?

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How Effective Is Your Sales Training Program? Check the Data

Allego

You launched your new sales training program ! You have personalized training, peer-to-peer learning , training reinforcement, and a sales content library filled with just-in-time learning that sellers can access when they need an immediate answer. Now, you need to make sure the sales training program is working.

Data 114
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ROI Analysis: Measuring Success of Local Business Paid Advertising Programs

BuzzBoard

The Importance of ROI Analysis in Local Business Paid Advertising Programs The importance of ROI (Return on Investment) analysis in local business paid advertising programs is often overlooked. Typically, local businesses have limited advertising budgets. Keep in mind, monitoring ROI isn’t an overnight process.

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Human-AI Collaboration: The New Frontier in B2B Sales

Allego

When it comes to writing, humans must input the prompts and then assess the output and often edit it. It’s the same for sales and enablement teams. The key is knowing how AI-enhanced enablement can help. Modern User Experiences Like your customers, your sales reps want cutting-edge user experiences.

B2B 71
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How to Fix What’s Missing from Your Sales Training Program

Sales and Marketing Management

Lee Smith A recent State of Sales report published by LinkedIn revealed that U.S. businesses spend $15 billion a year training their sales employees. Despite this spending level, 68% of sales professionals are rated as moderate performers in the State of Sales, fourth edition, report from Salesforce.

Training 326
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Strategies for More Effective Sales Enablement in 2023

Emissary

Most technology revenue teams include a sales enablement function, but its mission has been evolving over the last several years. Recently, enablement has flexed to provide better support for sales in the face of the post-pandemic business environment and increasingly demanding technology buyers.