A Sales Guy

DECEMBER 3, 2013

Last year I predicted that 2013 would be the year of hiring, that sales people would be on the move, freed from the downturn in the economy and feeling safe, I predicted sales people would start looking for new opportunities. I saw a lot of organizations trim their dead weight and build new and improved sales organizations.

Strategy 115

Strategy InsideView Hiring Social Media 115

Gong.io

JUNE 23, 2022

Both have marketing and sales teams, but Company B’s teams are both 10% better than Company A’s. Let’s see how that plays out. Let’s geek out for a second, and write down a formula for how companies obtain new customers: New Customers = # Leads * Close Rate. Companies have more than just sales and marketing teams.

Hiring 62

Hiring Scale Engineering Lead Rank 62

Nutshell

JUNE 22, 2020

Learn to leverage this underrated communication channel, and SMS sales just might become the secret weapon in your selling arsenal. Keep reading to learn more about what SMS sales is, the benefits and disadvantages of this selling strategy, and seven SMS best practices you can use to sell more products or services via text.

B2B 123

B2B Closing Campaigns Follow-up 123

The ROI Guy

JULY 11, 2011

Surprisingly, CIOs alone have authorized only 5% of IT investments , confirming what many IT sales and marketing professionals already know, that the vast majority of IT purchase approvals involve more stakeholders, as well as significant executive scrutiny. To this end, we recommend the following best practices: 1.

Marketing 89

Marketing ROI Proposal Survey 89

Pipeliner

FEBRUARY 15, 2019

This problem has existed as long as there have been communal workplaces, and it was studied between 2001 and 2002 in an Aspen Institute survey conducted on a group of MBA students. Professional development in sales and marketing has a similarly checkered ethical history. Easy to say at the sales kickoff.

Lead Rank 69

Lead Rank Lead Scoring Government ACT 69

SalesLoft

JANUARY 31, 2019

Guest post by Karen Rhorer , Customer Success & Sales Strategy @ Atrium. For those of us who are immersed in the world of SaaS sales every day, it’s easy to forget how new the SaaS concept is. Therefore, data about what happens during the sales process could be tracked for the first time.

Top of Funnel 53

Top of Funnel Face-to-face Software Software 53

Revegy

AUGUST 27, 2020

However, after every recession, the Harvard Business Review, McKinsey, Bain, and other management consultants publish research showing that leading companies leverage economic volatility to move faster, innovate more, and take market share from competitors. “By Step 1 – Ensure Your Renewal. What value have you delivered?

Outsourcing Services 52

Outsourcing Services Lead Rank Lead Scoring Webinar Metrics 52

The ROI Guy

JUNE 11, 2015

That B2B buyers were thought to be anywhere from 57% to 85% complete in their decision making process before contacting sales. That much of the buying will not need sales reps anymore, and that over 1 million B2B salespeople would go the way of the dodo. Amazon continues to contribute heavily to the death of retail sales.

Real Estate 89

Real Estate B2B Buyer Travel 89

Xactly

JUNE 20, 2018

As the market races to deliver AI products targeted at sales users, it’s just a matter of time – a few years, if not a few months – before AI becomes a trusted part of the sales professional’s daily technology stack, giving useful advice and admonitions throughout the rep’s day. Data is the Key Differentiator.

Data 61

Data Webinar Metrics Compensation Enterprise 61

Igniting Sales Transformation

JULY 18, 2018

Conway show you how to not only survive, but thrive and dominate selling software in the new digital landscape. In this interview, you’ll learn how the rules have changed —customers are more educated, resourceful and directive than at any other time in history. help our customers meet the changing market demands).

Vendor 76

Vendor Software Software Video 76

A Sales Guy

MAY 25, 2013

” 2001: Days after the September 11 terrorist attacks, Jay-Z releases his sixth album, The Blueprint. At this point, Rocawear is doing more than $700 million in annual retail sales. He continues to oversee marketing and product development. “They’re close to me. Every choice counts!

Apparel 117

Apparel Sports Retail Groups 117

The ROI Guy

JULY 23, 2015

We recently had the pleasure of talking sales enablement with the Sales Enablement Lab and Thierry v. Tom Pisello, Alinean's CEO / Founder was interviewed about the recent proclamations on the Death of the B2B Sales Rep, and what his thoughts were on the future of B2B selling and sales enablement.

Real Estate 72

Real Estate Sales Enablement B2B B2C 72

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

SBI Growth

NOVEMBER 24, 2013

One of the most difficult responsibilities for a B2B marketer is sales enablement. What makes it difficult is the lack of adoption and rejection by sales. The sales field is often critical of any marketing effort. Marketers can feel like they are in a can’t-win position. His name was Chad.

Marketing 316

Marketing Decision Maker Sales Enablement Transportation 316

OnePageCRM

MARCH 8, 2017

There’s an old joke in sales about selling products at a loss but making it up on volume. A common complaint from sales teams is: we can outcompete and make more sales simply by reducing prices. How to find (and test) the ideal price for your product or service. TOTAL $19,547 from 322 sales. Fred Wilson.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

Hubspot Sales

JUNE 26, 2019

Think of product-market fit as the moment when “your customers become your salespeople.” Daniel Ek, CEO of Spotify, recognized that many of the necessary pieces for product-market fit were already in place when music-sharing platform Napster collapsed in 2001 following allegations of copyright infringement.

Industry 104

Industry Marketing How To Face-to-face 104

The ROI Guy

FEBRUARY 14, 2011

As financial due diligence is a requirement, each marketing investment comes under more scrutiny for ROI measures, and understanding the true bottom-line impact of social media marketing becomes a requirement. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Social Media 60

Social Media ROI Media B2C 60

The ROI Guy

FEBRUARY 15, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Let the Good Times Roll?

Social Media 45

Social Media ROI Media B2B 45

The ROI Guy

JANUARY 20, 2011

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Let the Good Times Roll?

ROI 40

ROI Social Media Media Campaigns 40

The ROI Guy

DECEMBER 9, 2010

Using an Alinean powered ROI calculator, he explained how customers can combine the cloud with existing applications and infrastructure, achieving IT cost savings, flexibility and an ability to get ideas to market rapidly. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

DECEMBER 23, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Let the Good Times Roll?

ROI 40

ROI Social Media Face-to-face Survey 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

ROI 40

ROI Social Media Analysis Microsoft 40

The ROI Guy

JANUARY 25, 2011

Heres our three key takeaway opportunities: 1) Buyer Facilitation versus Selling, 2) Buyers, Fueled by the Internet, Firmly in Control, 3) Most Prominent Inhibitors to Sales Achieving Quota is “Inability to Communicate Value Messages&#. As a result, sales is being invited later into the decision making process, if at all.

ROI 49

ROI Buying Cycle Social Media Webinar Metrics 49

The ROI Guy

JULY 15, 2009

Assessing the savings quarter by quarter, in minutes a VMware sales professional or channel partner can develop a report card on the value VMware has delivered. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

JANUARY 17, 2011

Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. The tool suite results in over 1,000 leads per month, with estimated 4 to 5% conversion rate of leads to sales.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

FEBRUARY 4, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Let the Good Times Roll?

ROI 40

ROI Social Media Microsoft Media 40

Score More Sales

JULY 4, 2011

Sales Tips and Strategies to Grow Revenues. Marketers: Should Salespeople ONLY Focus on Closing Sales? “Salespeople should just focus on closing sales, and let the marketers do the rest through automation.” He said more – how salespeople are not focused on anything but making money.

Closing 174

Closing Marketing Lead Rank Lead Scoring 174

Hubspot Sales

JULY 15, 2020

As businesses continue navigating the challenges that have resulted from the COVID-19 pandemic, many sales leaders are wondering the best path forward. One of the toughest changes sales leaders need to adapt to is the dramatic impact the events of 2020 have had on win rates. It’s a tough question and doesn’t have a single right answer.

Pipeline 130

Pipeline B2B Ideal Customer Profile Sales Qualified Lead 130

Hubspot Sales

AUGUST 14, 2018

Underlying these three basic ways of thinking about choice is the assumption we truly understand our preferences and how to weigh them against each other. How do you choose when two options will provide you with equal amounts of fun? In 2001, Frederic Brochet conducted a study with 54 participating oenology undergraduates.

How To 97

How To Study Consumer Groups 97

The ROI Guy

JANUARY 10, 2011

When we look at marketing budgets however, we find that spending is not aligned with this financial decision making criteria in most cases. Most organizations spend much more on branding and relationship management versus value-based sales and marketing initiatives.

ROI 40

ROI Social Media Decision Maker Survey 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The invitation often coming after key decisions have already been made.

ROI 40

ROI B2B Social Media Buying Cycle 40

Score More Sales

DECEMBER 30, 2011

Sales Tips and Strategies to Grow Revenues. Watch These Sales & Marketing Thinkers in 2012 – Best of 2011. Developing professionally by expanding your knowledge is one of the best ways to grow market share. I’m thrilled to be connected with Top Sales World. Consulting. Hope to meet you all in 2012.

Top of Funnel 159

Top of Funnel Lead Rank Lead Scoring Marketing 159

The ROI Guy

FEBRUARY 4, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Let the Good Times Roll?

Microsoft 40

Microsoft ROI Licensing Social Media 40

Sales Hacker

JANUARY 13, 2020

This week on the Sales Hacker podcast, we speak with Jay McGrath , the Area Vice President for UiPath. Jay has spent 30 years in the financial services industry; holding various roles in sales, direct marketing, online marketing and cross-selling strategies. How to influence people that don’t report to you.

How To 54

How To Scale Influencer Face-to-face 54

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

ROI 45

ROI Buyer Buying Cycle Social Media 45

OnePageCRM

MARCH 8, 2017

There’s an old joke in sales about selling products at a loss but making it up on volume. A common complaint from sales teams is: we can outcompete and make more sales simply by reducing prices. How to find (and test) the ideal price for your product or service. TOTAL $19,547 from 322 sales. Fred Wilson.

Strategy 20

Strategy Discount Lead Rank Enterprise 20