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The 8 Buyer Motives Every Salesperson Should Know

Hubspot Sales

And creepy as it might be, it would probably be incredibly practical — particularly in sales. If you could know exactly why a prospect was looking to buy, you'd have no problem tailoring an effective sales strategy to suit their interests and inclinations. Need might be the most immediate buyer motive. Acceptance.

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‘You can’t make me!’ – How to defuse buyer reactance

Selling Essentials RapidLearning Center

Because when you use phrases like these, you’re less likely to persuade the buyer than to trigger a psychological effect known as “reactance” that can be fatal to your sale. Any forceful attempt to persuade, whether in sales or another arena, can trigger reactance. Preserving freedom. Miron, A. &

Buyer 59
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7 Critical Skills of the Social Seller

SBI Growth

Because Buyers spend more time online, gathered around their social networks. Today's Buyer finds influence in Twitter and LinkedIn, not their email or voicemail. Why Buyers want Social Sellers. I recently met Jill Rowley, a Sales Rep at Eloqua. Jill remains Eloqua’s #1 Sales Rep since 2006.

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Pick Up the Damn Phone and Have Sales Conversations

No More Cold Calling

You’re the ultimate sales technology—and this is the ultimate sales conversations book. If there ever was a time for real, authentic sales conversations, it’s now. Do you know how to have that kind of sales conversations? Reps told me they didn’t need to have sales conversations. The phone works. INTRODUCTION.

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Sales presentations: Why more ISN’T better when it comes to benefits

Selling Essentials RapidLearning Center

You’re a savvy sales professional, and you know it doesn’t do any good to trot out product benefits that don’t interest your buyers. Instead of persuading your buyer, you may have left the door open to competitors. Your buyer is overwhelmed and confused, not convinced to do business with you.

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PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps

Pointclear

Jill is an internationally recognized expert who is known for her fresh sales strategies and game changing approaches. She is also a frequent speaker at annual sales meetings, kick-off events, and professional conferences. 2012 Surprise: Slow Adoption of Technology Like Sales Intelligence Tools. Don’t come in here. Absolutely.

Buyer 154
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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

The average tenure of CMO’s has doubled since 2006. This research includes accurate buyer personas and buyer process maps. When you apply this approach to affiliates, partners or your sales channel the same concepts apply. Supports the constantly changing buyer. Improved buyer personas, and buyer process maps.