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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. After graduating from college in 2001, he began his sales career at BrassRing, an applicant-tracking software company. triggered the world financial crisis of 2008.

Hiring 130
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Channels 100
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The Pipeline ? Get Your Veteran Salespeople to Take Baby Steps

The Pipeline

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. I wrote back, “On your very last example, you suggested questions that you could have asked – good job. “To When Sales Met Marketing. August 2009.

Pipeline 255
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A Sales Leader’s Blueprint for 2014

SBI Growth

Market conditions 12 months ago were very different. An Example— The visual is an example of the Sales Strategy Blueprint. Why This Matters— The size of your addressable market has shifted. Phase 2 - Develop Go To Market Plan - Many sales VPs don’t know the best route to market. An Example.

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10 Years of Competition: The Story and Future of RainKing and DiscoverOrg

DiscoverOrg Sales

First, RainKing and DiscoverOrg were playing in a very large market: B2B Sales and Marketing is a massive opportunity, so it was okay to have a competitor. We hired a team of believers, and we sold them on the idea that we would build a $100m+ software company in Vancouver, Washington, of all places. It wasn’t us and them.

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The First-Mover Advantage, Explained

Hubspot Sales

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. But by that time, we had a sizable lead in the market.

Loyalty 102