Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? Search less. Close more.

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111

The ROI Guy

JANUARY 26, 2015

Sales tools can be used to guide sales conversations interactively when they are in meetings with clients, assuring that the right value messaging, insights, justification and case studies are provided. A combination of demonstration, practice, sales tools, coaching and community can increase retention from a paltry 13% to almost 90% (SBI).

Case Study 79

Case Study Decision Maker Lead Rank Lead Scoring 79

No More Cold Calling

DECEMBER 28, 2018

There’s a saying in B2B sales that people buy with emotion and justify with fact. We know that salespeople who use AI and other predictive analytics tools are far more productive than those who don’t. For those of us who sell solutions, our jobs will increase by 10 percent, according to a 2015 report by Forrester.

Referrals 232

Referrals Cold Calling Inside Sales Enterprise 232

Pipeliner

DECEMBER 13, 2017

Since 2015, research by Demandbase has indicated that most marketers believe account-based marketing (ABM) is a “must have.” It’s about time B2B professionals caught up. The AI tools of the future will take into account everything from sales data to CRM records, ERP system information and more. The Growing Impact of Millennials.

Trends 105

Trends B2B Account Based Marketing Churn 105

The Pipeline

FEBRUARY 4, 2020

Last week I saw a piece on LinkedIn, that questioned the accuracy of predictions about the future of B2B sales and selling made in the past decade. The piece pointed to a prediction by Forrester around 2015 about the size and nature of B2B sales in 2020. Most choose tools to plug holes in execution rather than build and enhance.

Revenue 370

Revenue Top of Funnel Sales Qualified Lead Lead Rank 370

Hubspot Sales

MARCH 10, 2020

As recently as 2015, a sales pipeline was a rudimentary look at your ability to meet or exceed your quota on an aggregate basis. Most legacy B2B pipelines had the following stages: Lead generated — (also known as lead assigned) defined a lead that met basic criteria of a contact who had interest into the product or service.

Pipeline 105

Pipeline Lead Rank B2B Marketing Qualified Lead 105

Cincom Smart Selling

DECEMBER 8, 2015

CPQ is part of a B2B-to-B2C sales evolution. B2B sales and marketing efforts are starting to look more and more like B2C sales and marketing efforts (more on this in #2). And companies that sell B2B are, right or wrong, benchmarking themselves against B2C counterparts. This is increasingly true in B2B sales.

B2C 54

B2C Call-back Consumer B2B 54

Score More Sales

DECEMBER 18, 2014

Midsize business owners (and their c-level execs) are optimistic and have put dollars into their 2015 budgets to invest in: Technology (85%). When it comes to hiring, 74% plan to hire in 2015, although 61% of the respondents feel there is a shortage of qualified talent. Others are predicting a strong 2015 for business as well.

Hiring 198

Hiring Wireless Policies Travel 198

SBI

OCTOBER 22, 2014

Note from Nancy: In case you missed it, we sent our a Dreamforce wrap-up and cool tool report in our newsletter this Sunday. Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. Rebecca is a Sr.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

The ROI Guy

JULY 11, 2017

Two years ago, I was sitting amongst a shocked audience, listening to analyst Andy Hoar pronounce the “Death of the B2B Sales Rep”. In particular, you should be spending more on interactive, prescriptive content such as diagnostic assessments, benchmarking tools, product advisors and ROI / TCO calculators.

B2B 66

B2B ROI Buyer Competition 66

Sales and Marketing Management

MARCH 30, 2015

Issue Date: 2015-03-30. Teaser: Online news releases can be a powerful tool to help B2B companies dramatically increase incoming customer inquiries, fresh leads and new sales opportunities. Here are some tips for effectively using this critical sales tool. Here are some tips for effectively using this critical sales tool.

B2B 120

B2B Sales Tools Buyer Tools 120

Score More Sales

SEPTEMBER 30, 2014

There is no question that the ease of collaboration in 2014 and 2015 is helping businesses and making better use of everyone’s time. From a sales tools perspective, I have seen productivity gains as well as losses. It seems that there are so many tools to help professional sellers and marketers. Close More Deals.

Real Estate 249

Real Estate Compensation Vendor Intent 249

DiscoverOrg Sales

NOVEMBER 17, 2016

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. He is perhaps best known for his work creating large-scale online communities such as the B2B Technology Marketing Community on LinkedIn with over 97,000 followers across the world (at the time of this publication).

Scale 120

Scale B2B Trends Lead Rank 120

Lead411

OCTOBER 31, 2018

According to a 2015 study by Deloitte , the average american checks their cell phone 46 times a day. Email is still a popular tool to reach out as well. Email is still a popular method to reach out because its a quick and easy way to send important documents, contracts, and additional information to advance the B2B relationship.

Channels 63

Channels B2B Face-to-face Call-back 63

Vendor Neutral

JULY 30, 2021

Which sales technology tools and solutions can arm RevOps with everything they need for success. Mediafly acquired his company Alinean, a pioneer in value messaging and interactive sales tools. Prior to Alinean, Tom founded Interpose, a provider of total cost of ownership (TCO) measurement and analysis software tools and training.

Top of Funnel 132

Top of Funnel Face-to-face Scale Webinar Metrics 132

LeadFuze

JULY 16, 2019

In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes it clear that CX is equally, if not more, important for B2B buyers as well. . Talking about expectations, B2B buyers seem to be much more demanding than B2C customers.

Influencer 63

Influencer B2B Customer B2C 63

Sales Hacker

JULY 31, 2023

James Isilay founded Cognism a B2B sales intelligence company together with Stjepan Buljat in 2015. James had previously worked as a quantitative trader and analyst and studied Information Systems Engineering. P.S. We’re officially running a GTMfund giveaway program!

Scale 52

Scale Company Hiring Engineering 52

Tenfold

AUGUST 30, 2017

What we often have to deal with is a highly-evolved B2B buyer, someone who’ve searched across several online platforms. So, it pays to ask: How do B2B buyers search for tech solutions and how can you ensure you’re there, at every stage of their buyer’s journey? B2B Buyer Behavior. Know the Modern B2B Buyer.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

Score More Sales

OCTOBER 30, 2014

Heading into 2015, there is no excuse for a poor company presence online because you simply cannot afford to ignore it. What is your plan to grow and improve your presence in 2015? Is your company’s virtual presence as robust as it is in person? What companies have removed you from their short list because of what they found online?

Company 215

Company Trade Show Engineering Ideal Customer Profile 215

The ROI Guy

JUNE 11, 2015

That B2B buyers were thought to be anywhere from 57% to 85% complete in their decision making process before contacting sales. That much of the buying will not need sales reps anymore, and that over 1 million B2B salespeople would go the way of the dodo. But these impacts are not similar to most B2B sales.

Real Estate 89

Real Estate B2B Buyer Travel 89

Cincom Smart Selling

MARCH 16, 2017

According to Implisit , the average B2B sales cycle is 102 days, with 84 of those days allocated for the lead-to-opportunity process, and 18 days for the average opportunity to close. In 2015, IDC found that almost 57 percent of B2B prospects and customers feel their sales teams are not prepared for the first meeting.

Sales Cycle 54

Sales Cycle Software Software Tools 54

DiscoverOrg Sales

DECEMBER 4, 2017

A similarly scary statistic came from Docurated’s State of Sales Productivity 2015 study, which found that salespeople only spent 1/3 of their time actually selling. A tool like DiscoverOrg contains direct-dial phone numbers, verified email addresses – for only decision-makers, not mom-and-pop shops.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

DiscoverOrg Sales

SEPTEMBER 6, 2017

2/9/2015: Just four months later, a hacker gained access to the company’s Twitter page and wreaked havoc. 4/22/2015). (10/26/2015) 10/26/2015) The company’s focus was still security: Chipotle Mexican Grill sources indicate that the company is planning implementations of new security applications. 1/17/2017). (1/17/2017)

Ideal Customer Profile 186

Ideal Customer Profile Banking Consumer Vendor 186

No More Cold Calling

FEBRUARY 15, 2018

Layered on top of these activities are a myriad of sales enablement and social selling tools—all of which are intended to help salespeople with effective prospecting and, in turn, generating qualified sales leads. In 2015, 43.6 Simply put: There’s a lot coming at salespeople at once, and one thing standing in their way … or one person.

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Score More Sales

OCTOBER 24, 2014

Last month, IBM announced IBM ® Watson™ Analytics , a natural language-based cognitive service that can provide instant access to powerful predictive and visual analytic tools for businesses. Simply upload files, and begin to discover your data through the help of IBM’s suite of tools. SOURCE=default&S_CMP=wa-microsite.

Analytics 221

Analytics Analysis Compensation Data 221

The ROI Guy

MAY 14, 2015

Alinean releases new book: The Frugalnomics Survival Guide On Tuesday we announced the release of a new B2B sales and marketing best practices book by CEO / founder Tom Pisello: The Frugalnomics Survival Guide – How to Use Your Unique Value to Market Better, Stand Out and Sell More.

B2B 58

B2B Marketing Discount Sales Enablement 58

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. 52% of marketers use 3 to 4 marketing channels as compared to 44% in 2015 ( source ). 91% of retail brands use two or more social media channels ( source ).

Marketing 189

Marketing Retail Channels Social Media 189

Understanding the Sales Force

AUGUST 18, 2015

The second page of the Google search results was even worse, including proclamations that B2B selling is dead and that field sales is dead. I love and use some of their tools and services and recommend them to clients too. But the key word here is tools. Tools don't replace selling. Februrary 19 2015.

Inbound 120

Inbound Inside Sales Sales Process Top of Funnel 120

Increase Sales

DECEMBER 28, 2015

Actually much of this probably should have been started 30 to 90 days ago, but there is still time to make 2016 far better than 2015. When end of year bank statements arrive, then within a couple of hours you should have 2015 financially closed and ready to go to your accountant. Step 5 – Hone Your Tools.

Top of Funnel 70

Top of Funnel Ideal Customer Profile Funnel Lead Rank 70

Mereo

OCTOBER 29, 2020

The Opportunity for B2B Sellers Moving Forward. According to a recent Salesforce report, “State of Sales,” 60% of sellers report an increase in virtual meetings since 2015, while sellers have increased their time connecting virtually with customers at a rate three times greater than connecting in person.

Lead Rank 39

Lead Rank Revenue Opportunity B2B 39

SugarCRM

JANUARY 2, 2020

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Why is Video Taking Off in B2B Marketing? 73% of B2B organizations say that video has positively impacted marketing results ( ReelSEO ). Magazine ). Magazine ).

Video 24

Video B2B Marketing SugarCRM 24

Score More Sales

OCTOBER 15, 2014

One of the best first steps you can put into place (aside from hiring an expert to help you put a full plan in place to get your sales and marketing ready for 2015) is to focus on listening. Where are you? Listen for Prospective Buyers. At first, watch and learn about what they are asking. Crawl before you walk. Close More Deals.

Social Selling 223

Social Selling Company Ideal Customer Profile Twitter 223

Score More Sales

DECEMBER 29, 2014

What can you put in place in 2015 to help sales reps be more effective in starting with the best data possible? This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. Close More Deals.

Data 193

Data Policies Ideal Customer Profile Guidelines 193

LeadFuze

FEBRUARY 19, 2019

But it’s increasingly clear to me—and to many B2B professionals —that inbound marketing alone isn’t enough. The methodology is too reliant on automation and casts too wide of a net for the niche targeting needs of most B2B businesses. . The concept didn’t receive widespread attention, though, until at least 2015.

Account Based Marketing 55

Account Based Marketing Outbound Account B2B 55

Sales and Marketing Management

SEPTEMBER 23, 2019

In the five years between 2010 and 2015, the number of inside sales reps doubled. The range of sales tools is becoming as diverse as those on the marketing side. Expect analytical, sales forecasting and productivity tools all to become more powerful and sophisticated with artificial intelligence (AI). More digital disruption.

Inside Sales 209

Inside Sales Trends Outsourcing Services Face-to-face 209

Seismic - Sales Effectiveness

AUGUST 25, 2019

The 2015 MHO Best Practices Study reveals that “having a strategy and knowing the right things to do [is] a huge differentiator between top performers and others” Sales Efficiency and Sales Effectiveness – What Do They Mean? A modern selling strategy requires modern sales tools, such as sales enablement technology.

How To 80

How To Quota Sales Enablement Survey 80

InsideSales.com

JUNE 12, 2020

In place of “management by walking around”–digital tools, instrumentation, and metrics. B2B Customers are Already Digital. This includes of course B2B buyers. These B2B buyers can complete 62% of their buying process without ever talking to a salesperson ( Forrester Research ). CRM–not optional.

Face-to-face 94

Face-to-face Travel Call-back Infor 94