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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Part of this re-evaluation has led many to believe it’s time to bid farewell to the Marketing Qualified Lead (MQL) as a primary metric and embrace the concept of pipeline as the new kingpin of success in marketing efforts. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return

Pointclear

A new era of accountability starts in 2017 and nurturing (additional contact using multiple touches and multiple media—including phone, voicemail and email—across multiple cycles) is well worth the time and modest increase in expense. Note that there are three groups of prospects that benefit from nurturing: 1. Marketing Pipeline.

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How a Multi-Channel Approach to Prospecting Influenced 73% of our Sales Pipeline

Hubspot Sales

This post looks at how a podcast I developed has helped our company significantly influence the sales pipeline. But that work has paid off in terms of developing valuable content we can share with prospects and customers. Our podcast has enjoyed a continually growing audience, since its inception in the Summer of 2017.

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Build Your 2017 Pipeline NOW!

Your Sales Management Guru

Now is the Time to Build Your Pipeline for 2017. At this time of year it is not unusual for salespeople and sales managers to simply focused on closing business to achieve their yearly objectives, maximize their compensation plans and unfortunately drain their pipelines. Each Salesperson begins to call all suspects in Group B.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Sales prospecting: Ultimate guide to your B2B sales success

PandaDoc

Sales prospecting acts as the first stage in the sales process. And poorly managed prospecting lists will result in seller fatigue. In this article, we share how leads, prospects, and customers form the backbone of an effective sales process, enabling sales teams to tackle fatigue and sometimes mundane work.

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Alexander Zakharin is a Fanatical Prospector

Sales Gravy

Jeb and Alexander discuss that when the going gets tough in the real estate market, the toughest real estate agents get fanatical about prospecting. He emigrated to the United States in 2017 with a dream to live and work in the greatest city in the world. Alexander's story is inspirational. Alexander's story is inspirational.