Sales 2.0
JANUARY 25, 2024
We may be entering a “new, new era” of selling—an era that takes us back to good old-fashioned relationship selling. Up to this point many of the tools available to sales teams have encouraged volume-based sales techniques, like mass emailing and cold calling. We will use fewer cold approach techniques.
No More Cold Calling
DECEMBER 10, 2019
Sales leaders say they don’t need for account executives to travel. Reps are accountable for sending X number of emails and making X number of social media connections. Over the past decade, companies have cut back on travel because of the assorted tools that enable video conferencing. Ridiculous, right?
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Sales 2.0
MAY 26, 2018
is telling you to go easy on the tools you use for selling but that’s the case. The common problem is that the common tools we’ve developed to make us more productive at work often end up making us less productive. The four most used tools in social selling can also be some of the biggest time wasters. But it’s addictive.
Hubspot Sales
AUGUST 26, 2020
Any new means of doing so or tools to assist the process are like gold dust for brands across all niches. Leveraging a customer data platform (CDP) to support account-based selling is a prime example. If you’re not yet up to speed on CDPs or account-based selling, it’s time to change that. Customer Success. Image Source.
LeadBoxer
DECEMBER 8, 2019
If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.
Understanding the Sales Force
AUGUST 4, 2016
Their CEO's may have a LinkedIn account, but they don't visit it, don't tweet, don't read online content like this, and most importantly, have little clue about how dramatically selling has changed in the past 5 years. Analog companies are old school.
Pipeliner
MARCH 4, 2019
Winning a new large account costs up to 20 times more than keeping a current one. Most organizations, though, aren’t structured with account retention frameworks. But enterprise accounts are marketplaces in and of themselves, ecosystems demanding a holistic focus far beyond the reactive. Ease of Communication with the Account.
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