Zoominfo
MAY 30, 2018
Today we give you a guide to content marketing and predictive analytics—what this means, how to use predictive analytics, and other important considerations. What is Predictive Content Analytics? In short, a predictive content analytics model helps improve content efficiency, reduce content wastage, and boost content engagement.
Pointclear
MARCH 19, 2018
“But why,” she asked, “do I need to master deep digital analytics? She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. I have people to do that and we get website stats. We know geo distribution, client and platform by user.”. is a familiar refrain.
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Lead411
APRIL 10, 2023
How to write Blog Articles that Attract Customers Orbit’s survey shows that only 22% of blogs produce good marketing results. Below we detail the 13 essential elements without which you can’t write an outstanding blog that attracts customers. Look in Google Analytics, from which pages of the website come leads.
Zoominfo
JUNE 3, 2018
Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. Instead, sales leaders must rely on data and analytics to guide their selling strategy. Today’s blog post gives you the five key steps to develop a data-driven sales strategy.
Lead411
APRIL 10, 2023
Orbit’s survey shows that only 22% of blogs produce good marketing results. Below we detail the 13 essential elements without which you can’t write an outstanding blog that attracts customers. Look in Google Analytics, from which pages of the website come leads. Use Google Analytics to track the depth of page views.
Igniting Sales Transformation
MAY 2, 2018
Much continues to change in the world of selling, and in this conversation, I talked with Allen Mueller, Chief Revenue Officer at the Miller Heiman Group about their data on what’s changing and what’s coming. From there we dug into her role as Chief Revenue Officer at Miller Heiman Group. Enjoy the interview! Connect on LinkedIn.
Crunchbase
OCTOBER 20, 2021
We are honored to feature and promote their contribution on the Crunchbase blog. While the article does not estimate exactly when automation may occur, it does rank and group 702 occupation titles with results that are quite interesting and profound but must be taken with a grain of salt.
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