Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Let’s explore some examples.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

Zoominfo

FEBRUARY 18, 2021

In their journey, prospective buyers want to know they can trust the company as much as they can trust the individuals they’re dealing with. Share your knowledge in blog articles to get people to your website. Sure, you want to write informative articles that help boost your search engine rankings.

Social Media 227

Social Media Top of Funnel Face-to-face Conference 227

Smooth Sale

JANUARY 11, 2022

Attract The Right Job Or Clientele: 8 Powerful Marketing Strategies to Help Grow Business in 2022. Note: Gajendra Singh Rathore provides today’s guest blog, 8 powerful marketing strategies to help grow business in 2022. 8 Powerful Marketing Strategies . Social Media Marketing. Customer Reviews Management.

Social Media 78

Social Media Strategy Marketing Hiring 78

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Case studies. Training webinars.

Lead Rank 105

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 105

SBI

MARCH 5, 2019

Brainshark is a Best Sales Enablement Solution Winner in 2019 Stevie Awards for Sales & Customer Service. Brendan Cournoyer, Vice President of Marketing, Brainshark. . Brendan Cournoyer, Vice President of Marketing, Brainshark. WALTHAM, Mass. March 5, 2019 — Brainshark, Inc.

Customer Service 50

Customer Service Sales Enablement SAP Analysis 50

Zoominfo

FEBRUARY 18, 2018

Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! Investing In Marketing Technology: 7 Key Considerations. B2B marketing often gets a bad rap.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Today we’re covering a topic that B2B marketers have disputed for years—scripted social media. Instead, we feel that—as with most marketing tactics—there’s a time and place for everything.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Sales Hacker

AUGUST 28, 2018

This article outlines the results of a B2B Buyer Experience survey by TimeTrade. Industry research consistently shows that buyers want the same easy experience they now routinely enjoy in their private life. Related: 5 Painful Mistakes That Are Crippling Your Customer’s Buying Experience. Your Buyers are Knocking.

Buyer 79

Buyer B2B B2C Survey 79

Nutshell

JULY 22, 2020

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. Well, here’s another important term for you to memorize: the marketing flywheel. Well, here’s another important term for you to memorize: the marketing flywheel. What Is a Marketing Flywheel?

Top of Funnel 119

Top of Funnel Lead Rank Marketing Churn 119

Pipeliner

APRIL 20, 2023

And if you want to remain relevant, you’ve got to keep an eye on the latest marketing trends. Now, you need to adapt to the shifting landscape to be able to deliver the best user experience for your customers. Add a value proposition that’s clear, concise, and focused on the tangible products or services you provide.

Trends 52

Trends Social Media Marketing Media 52

Sales and Marketing Management

JANUARY 20, 2020

As startling as that statistic is, it’s not all that difficult to believe, what with buyers having ready access to digital content, their reliance on social media and the rise of e-commerce. Forrester estimates that 82% of buyers will have viewed at least five pieces of content from the vendor that wins their business. Host webinars.

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

Zoominfo

FEBRUARY 18, 2021

In their journey, prospective buyers want to know they can trust the company as much as they can trust the individuals they’re dealing with. Share your knowledge in blog articles to get people to your website. Sure, you want to write informative articles that help boost your search engine rankings.

Social Media 130

Social Media Top of Funnel Face-to-face Conference 130

Smooth Sale

FEBRUARY 11, 2022

Attract The Right Job Or Clientele: How to Take Your Business Marketing Strategy to the Next Level. Note: Nick Rojas provides today’s guest Blog, ‘How to Take Your Business Marketing Strategy to the Next Level.’ Take Your Business Marketing Strategy to the Next Level. Reach Customers in More Ways Than One.

Strategy 78

Strategy Marketing Lead Rank Lead Scoring 78

SBI Growth

AUGUST 2, 2013

As a Sales Rep, your Buyers expect you to be a Thought Leader. This article outlines the elements necessary to repeat your successes. In addition to this article, when you participate you can access the Thought Leadership Guide. Determine if you are relevant and timely to your specific Buyer. Your market insights.

Trends 306

Trends Face-to-face Buyer Follow-up 306

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

No More Cold Calling

NOVEMBER 14, 2019

Stop confusing your buyers. Customers get equally frustrated when the buying process becomes ridiculously complex, and they can’t get answers to their questions. Companies invest significant money on marketing—email campaigns, SEO, and strategies for getting found and building customer loyalty. I was so frustrated.

Loyalty 249

Loyalty Customer Cold Calling Fashion 249

Allego

MARCH 28, 2023

Whether they’re buying a car, software, or furniture—customers today control much of the buying experience, not a salesperson. Buyers research the products, read customer reviews, watch demos or do virtual tours, and compare prices. Today’s buyers expect frictionless virtual evaluations.

eBook 62

eBook Video Buyer Education 62

Allego

OCTOBER 4, 2022

When not in job search mode, though, my LinkedIn visits are quick hits: share a link to an article, like a few posts, and maybe post a comment. LinkedIn’s algorithm discovered I’m a Gen-Xer, and in the News section of my home page I saw an article about my generation. Gen-Xers are rarely the subject of articles.

Sales Process 62

Sales Process Hiring How To Video 62

Lead411

JUNE 22, 2023

To assist you in finding the right solution, this article will compare a comprehensive list of 15 top databases for sales leads: Lead411, ZoomInfo, Seamless.ai, UpLead, RocketReach, Apollo.io, LinkedIn Sales Navigator, Cognism, Lusha, LeadIQ, Kaspr, Megaleads, AeroLeads, Clearbit, and SalesIntel. No intent data provided.

Lead Rank 98

Lead Rank Lead Scoring Intent Data Leads 98

Hubspot Sales

MAY 27, 2020

Note: This article is authored by HubSpot. It has the highest user satisfaction on the market and all the capabilities of Salesforce. In fact, most Salesforce customers need to bring in a consulting agency , hire one or more full-time admins, or have current employees become Salesforce administrators. Freshsales.

SalesForce 128

SalesForce Sales Process Hiring Hubspot 128

Smooth Sale

SEPTEMBER 27, 2021

Today’s Guest Blog, ‘‘Marketing Strategies That Work for Any Industry—and 2 Creative Ways to Fund Them.’ When you get down to it, marketing is figuring out how to make more sales. For small business owners, strong marketing begins with examining the data that is already present. All Marketing is Not Equal.

Industry 78

Industry Lead Rank Strategy Marketing 78

Zoominfo

MAY 29, 2018

Market research firm Gartner predicts that by 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30% ( source ). So answer this, Alexa: How can marketers optimize website content to remain visible in a world where more buyers are turning to voice search?

Google 153

Google B2B Study Engineering 153

Zoominfo

MARCH 3, 2019

Although G2 Crowd is intended to help buyers compare and purchase business software, it also provides a helpful way to research your target companies and accounts for free. What kind of marketers would we be if we didn’t include ZoomInfo on this list? In fact, we’ve spoken at length about Reddit’s value as a market research tool.

Research 233

Research B2B Tools Company 233

Zoominfo

MAY 8, 2018

In fact, 87% of marketers consider data to be their company’s most underutilized asset ( source ). Dirty data impacts every aspect of a business from sales to customer service—but dirty data is especially detrimental to branding initiatives. Thus, creating buyer personas. Take lead source as an example.

Data 183

Data Buyer Persona B2B Buyer 183

Sales Hacker

DECEMBER 14, 2022

In this article, I’ll take you on a quick tour of why your sales meetings suck — and how to use sales enablement to transform them. It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. Why sales enablement matters.

Sales Meeting 90

Sales Meeting Meeting Collateral Ideal Customer Profile 90

Hubspot Sales

JUNE 6, 2022

The modern buyer doesn't have the patience to address basic questions with answers that anyone can find through a cursory search — nor do they have the time to fill you in on their challenges. The 18 Best Places to Research Buyers Before Sales Conversations. The Buyer’s Twitter Account.

Research 127

Research Prospecting Face-to-face Twitter 127

Zoominfo

SEPTEMBER 1, 2019

This is a troubling trend, considering the fact that trust is the foundation of customer loyalty. So let’s get into our top five strategies to build customer loyalty! Invest in Multi-Channel Customer Service. Great customer service is one of several factors that make a customer loyal to a brand.

Loyalty 130

Loyalty Customer Incentives Incentive 130

Janek Performance Group

DECEMBER 27, 2022

This article explores the 2023 sales landscape and how sales leaders can position their teams for greater success. By staying informed of the latest best practices that are working today, sales leaders can ensure they are well-positioned to capitalize on changes in the B2B market. Buyers often want custom solutions delivered fast.

Trends 62

Trends B2B Hiring Ideal Customer Profile 62

Connext Digital

AUGUST 13, 2018

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. Digital marketing skills can be learned with patience, hard work, and determination. Data Analysis.

Paid Content 69

Paid Content Social Media Marketing Advertising 69

Pointclear

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150

Revenue Eloqua Demand Generation Agencies Demand Generation 150

Smooth Sale

AUGUST 31, 2022

When he is not working on his blog or writing articles for Husky Hamster, he enjoys cooking, hiking, and spending time outdoors. One may benefit from offering cut-price deals, while another may find that providing a more customized service helps them to attract higher-paying customers. Konrad Jasi?ski

Small Business 78

Small Business Small Business Hiring Discount 78

Janek Performance Group

FEBRUARY 13, 2023

Every salesperson dreams of selling in a high-demand, low-competition market. Cloud computing is not one of those markets. With an entrenched competitor like Amazon AWS, selling cloud services can feel like swimming against the current. The Elephant in the Room AWS is the leader in the cloud market.

Follow-up 62

Follow-up Up-Sell Competition Buyer 62

Zoominfo

JULY 25, 2019

Artificial Intelligence, or AI, has become an increasingly hot topic in the marketing world. AI technology can automate tasks, simplify complex processes, and organize complicated datasets just as a real marketing professional would — only faster and more accurately. Your customers not only want personalized content, they expect it.

Lead Rank 100

Lead Rank Churn How To Analysis 100

Highspot

JULY 6, 2023

Becoming a good salesperson involves much more than simply knowing your product; it’s a rich blend of product and market expertise, meaningful dialogue, solution-based selling, and emotional intelligence. Look at this article to see if your sales team’s performance is on par with peers.

Face-to-face 52

Face-to-face Negotiation Sales Methodology ROI 52

Zoominfo

MARCH 28, 2018

The strongest brands have one thing in common– a loyal base of trusting customers. Trust is at the center of every business strategy– without it, you’ll struggle to, develop relationships, win business, and retain customers. Make an effort to not only understand your customers but to also demonstrate that understanding.

Face-to-face 178

Face-to-face B2B Loyalty Consumer 178

Distribution Pricing Journal

SEPTEMBER 21, 2023

A distributor may decide to lower the price of their products or services making them appear to be a more affordable choice. So, on the surface, the main goal is to attract new customers and new purchases by providing buyers with a higher perceived value. It’s more than just the company brand as well.

Discount 52

Discount Distribution Customer Tourism 52

Zoominfo

MARCH 15, 2018

If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. Content marketing leaders experience 7.8x

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113