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Privacy Compliance: Finding a B2B Data Vendor You Can Trust

Zoominfo

Define the Categories that Matter to You To gauge how seriously a vendor takes privacy, simply reviewing the company’s privacy policy isn’t going to cut it anymore. Make sure each vendor answers these important privacy-related questions: What does your privacy policy say about your use of data?

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How to Develop a Corporate Social Media Policy

Zoominfo

Do I need a corporate social media policy? A corporate social media policy. If you’re not familiar with the concept, a corporate social media policy is an agreement signed by employers and employees to govern certain aspects of social media use. Here’s what a good social media policy can accomplish: Mitigate legal risk.

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Our Global Data Coverage is Better Than Ever. Here’s How We Did It

Zoominfo

However, while the opportunities available in overseas expansion are remarkable, so too are the challenges of working with B2B data across international borders. Privacy regulations, compliance requirements, and data retention policies vary widely from one country to another.

Data 261
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4 Tried and True B2B Digital Marketing Strategies

Zoominfo

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.

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November 2018 B2B Blog Post Round-Up

Zoominfo

Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Today’s round-up covers the world of corporate social media policy, vanity metrics, candidate personas, and more! 8 Tips to Craft a Sensible Corporate Social Media Policy.

B2B 113
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B2B Sales Training Techniques and Best Practices

Highspot

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

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Mobile Tools to Sell More

Score More Sales

Bring-your-own-device (BYOD) policies are growing at mid-sized companies with many organizations giving new sales reps a tablet rather than a desktop or laptop now. This conversation continues with more about other mobile tools in a future post. The post Mobile Tools to Sell More appeared first on Score More Sales.

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