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Why the Skepticism? Understanding Small Business Owners’ Concerns About Digital Marketing

BuzzBoard

Reasons Small Business Owners Show Skepticism Towards Digital Marketing Many small business owners harbor skepticism about digital marketing and its potential benefits. Helping businesses understand the potential benefits of digital marketing is instrumental in establishing trust.

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The 30 best marketing resources on the Internet

Nutshell

The list has been divided into three categories for your convenience: podcasts, YouTube channels, and blogs. Best Marketing YouTube Channels. The Marketing 360 YouTube channel is specifically geared towards marketing small businesses. Then Sunny Lenarduzzi channel is definitely one you should check out! Marketing School.

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What if Marketing Automation had not been invented?

Pointclear

What would be the condition of the sales channels? What differences in marketing and sales management would have occurred if marketing automation with all of its benefits would not be a part of B2B and B2C marketing today? ” What would be the state of marketing departments?

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9 Places Salespeople Can Find New Prospects Fast

Hubspot Sales

Business Journals. For instance, if you notice that a company is hiring an HR benefits analyst and you provide compensation services, this is a good organization to reach out to. They are likely struggling with benefits and would be interested in hearing from someone who can help (read: you). Business Journals.

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4 Advanced Social Selling Tips for B2B Pros

Crunchbase

They more and more understand that listening to the customer voice across digital channels, including social media and reviews sites, should be a key part of their success. You can still plug the products or services you sell, just detail their distinctive value props and describe the problems they solve without overstating their benefits.

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Creating Women Friendly Environments in Tech with Christine Kaszubski, SalesLoft

Igniting Sales Transformation

The benefits package that companies offer is key to recruitment and retention but too often we see benefits offered that are more attractive to men than women. I mean seriously, not all women think beer and Foosball tables are all that. Connect on LinkedIn. Thanks to Our Sponsors!

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Adopting artificial intelligence in your sales process

PandaDoc

Machine learning and artificial intelligence can handle them: analyze tons of data and make strategic predictions, cover multiple communication channels, provide valuable advice, and automate most of your routine tasks. Here’s a deep dive into the benefits, each with hypothetical examples. It also opens a hidden benefit.