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My Latest on Using Email to Book New Meetings

Understanding the Sales Force

Using email to book new meetings sounds awesome. After I moved all of the legitimate and very illegitimate emails into trash, I identified 26 emails – all from yesterday – that were cold solicitations from BDRs, account managers, customer service reps, marketing reps, and even CEOs. What will you do?

Meeting 193
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Book notes: The Sales Acceleration Formula

Sales 2.0

I’ve been using the summer to review some of the classic books in sales and marketing and refresh some of the fundamentals to building world-class “revenue engines” described. I started with Mark Roberge’s book “The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million”.

Hiring 195
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The Best Sales Book, That Isn’t a Sales Book

A Sales Guy

In celebration of over 50,000 copies of Gap Selling sold, I wanted to take a moment and highlight other books that influenced my perception or help expand on concepts within Gap Selling. It’s a book on execution. How is that a book on execution has become my favorite sales book? So what makes execution a sales book?

Sales 166
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Power of a Salesperson’s Training, Knowledge, Spirit of Service

SMEI

In today’s competitive market, the salesperson’s efforts are the determining factor in winning customers’ business. Their training, knowledge, and spirit of service are what set one company apart from another. Vintage illustration by art department at NCR.

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Book Meetings Instantly, Cut No-Shows with ZoomInfo Schedule

Zoominfo

And to create a pipeline, you have to book meetings — which is no small feat. According to RAIN Group Sales Training , it takes an average of eight touches to get an initial meeting with a new prospect. And the longer it takes to get a meeting on the books, the more likely you are to lose the opportunity altogether.

Meeting 100
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Books on Sales and Marketing Help Fight Hunger

Score More Sales

One of my weaknesses, as a “student of sales” and as a “student of life” is in buying business books. Real, hard bound and soft cover old school books. As one of those odd ducks who only reads non-fiction, over the years I’ve gathered hundreds of books on the shelves. Get new (to you) books.

Marketing 218
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Book Review: The Gamification Revolution

SBI Growth

A few weeks ago I got an email from a client telling me “ You have to read this book.” The book, The Gamification Revolution , by Zichermann and Linder, discusses how to leverage game mechanics to beat the competition. The concept of gamification is catching on in B2B sales and marketing. The book could be cut in half.

Lead Rank 310