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Keeping close to channel partners

Sales and Marketing Management

Author: Paul Nolan As with everything else in 2020, many B2B companies’ relationships with channel partners, which are critical to their success, have been disrupted. The “surprise and delight” treatment that is widely used to keep internal employees engaged is equally effective with channel partners.

Channels 156
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COVID-19 churn prevention: Your customers are cutting costs. Don't just let them cancel.

Close.io

Is your company on the list of software or service your customers are planning to cut loose? This is the reality right now: We’re in a crisis situation, and many (if not all) companies are looking for ways to cut costs. First, it’s important to remember that you can’t stop every customer from canceling your service or software.

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Technology can improve your recognition efforts

Sales and Marketing Management

As more people permanently transition to home offices, companies will need to change how they motivate and recognize employees. It’s often an area that companies overlook, however, due to lack of time, money or technology tools. To ensure clarity and frequency, companies should incorporate the proper tools?—?ones

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Activating Your Virtual Sales Force: Inspire, Educate and Connect Your Sellers Remotely

Sales and Marketing Management

Many sales organizations have pivoted to virtual events rather than simply canceling major sales events. One priority of sales enablement strategies this year should be to inspire sellers to feel excited about working for the company and to be energized by the opportunities ahead of them. Virtually Inspire. Drive Results.

Education 194
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Sales Brief: Remote onboarding, resume tips, and more

Close.io

Before we jump in, be sure to mark your calendars for April 20th: Running Remote is offering a free charity event for companies and remote employees who are struggling with telecommuting during Coronavirus. It's a one day online event, featuring renowned speakers and experts and unparalleled content on building and scaling remote companies.

Hiring 95
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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. Everyone in my world is doing virtual now — there’s little alternative,” says Shannon McCallion, director of field and channel marketing at Pcysys, a cybersecurity firm. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo.

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How This CEO Bootstrapped A Sales Team

Alice Heiman

Watch the podcast below or on our YouTube channel. 13:10] EventMobi is a bootstrap company and so very different from a VC backed company. [13:43] I didn’t know if the company was going to exist in the next few months. Sales rebounded and are stronger than ever with a return to in-person.

Hiring 131