Bernadette McClelland

FEBRUARY 20, 2023

It would mean I’d shift the way I went to market as well as iterate my message. Those two areas are a lack of education and a lack of listening. I expect 2023 to call for a new lens with which to look at the B2B approach to market. So what do we do with this very telling market feedback? It’s easier!

Travel 195

Travel Telecommunications Sage Buyer 195

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Igniting Sales Transformation

AUGUST 15, 2018

In sales, networking never goes out of style. In this interview I talk with Ryann Dowdy, Director of Sales at iFocus Marketing about the best approaches to achieving sales success through networking. In sales, and in career development. But are you getting the most from your efforts? Why networking is so important.

Networking 102

Networking Microsoft Marketing Strategy 102

BrainShark

AUGUST 31, 2023

But you may still wonder why sales enablement is a priority for almost 2/3 of sales organizations out there. Sales enablement (also called revenue or business enablement ) is important because it prepares your entire go-to-market organization to aid and conduct a more effective sales process and achieve better results.

Sales Enablement 62

Sales Enablement Examples Coaching Channels 62

Hubspot Sales

JANUARY 21, 2021

He hosts The SDR Chronicles — a podcast and YouTube channel with over 100 episodes aimed at providing guidance, insight, and motivation to emerging sales reps. Ingram also serves as Director of Execution and Evolution at JB Sales — a prominent educational resource for sales professionals. Jeff Davis.

Influencer 128

Influencer Twitter LinkedIn Decision Maker 128

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

Influencer 188

Influencer B2B Social Media Twitter 188

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself.

Social Media 205

Social Media Influencer Media Hiring 205

SBI

JUNE 25, 2020

Sellers that come to the table with an educated and personalized story about what each a buyer is interested in are going to be the most successful and provide the best buying experience. ED: Seismic’s marketing and sales enablement solution equips sellers to deliver resonant experiences that are modern and tailored to buyers’ needs.

Scale 120

Scale Buyer Case Study Banking 120

Women Sales Pros

AUGUST 23, 2019

Is it possible that living in a selfie society is affecting sales results?Sales Sales success? You know, that insatiable desire to take a picture of yourself–regardless of what you’re doing–and immediately post it on all the social media channels. Sales success? Sales success?

Collateral 83

Collateral Social Media Education Channels 83

Crunchbase

MARCH 1, 2023

They’re launching sales podcasts, YouTube channels and startups of their own. They’re creating safe spaces to empower female professionals and championing diversity in sales, both inside and outside their organizations. In no particular order, here are 35 leading women in sales you should be watching in 2023.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Nutshell

AUGUST 4, 2020

The best sales educators helps you take tried-and-true selling principles and modify them to current selling environments. Below are the 30 best online resources for sales professionals to sharpen their fundamental skills and learn some new tricks. Sales YouTube Channels. Want to be a better leader? GET THE GUIDE.

Resources 71

Resources Hiring Channels Cold Calling 71

SalesLoft

FEBRUARY 25, 2020

REV2020 , SalesLoft’s industry conference about where sales is going , is shaping up to be a truly transformational event. With so much great content planned this year, we want to dive into each of the educational tracks and highlight some not-to-be-missed gems from the lineup. Jeff Serlin, Head of Global Sales Operations at Intercom.

System 89

System Sales Operations Engineering Retail 89

Igniting Sales Transformation

FEBRUARY 21, 2018

In this episode, my guest is Shari Johnston, VP Marketing at Casetext and our topic is Aligning your Go To Market Strategy Around Account-Based Marketing. Account Based Marketing, Account Based Selling and Account Based Everything has been a pretty hot topic for the last two + years.

Account Based Marketing 50

Account Based Marketing Ideal Customer Profile Account Demand Generation Targets 50

Igniting Sales Transformation

MARCH 4, 2019

Everyone knows that sellers need to prospect, qualify leads, demonstrate value and business acumen in their outreach to buyers, I kicked things off by asking Kristina what is happening in the market now that dictates what buyers want, so that sellers can better focus? Listen and enjoy and insightful, power packed interview!

Microsoft 91

Microsoft Lead Rank Oracle Conference 91

Women Sales Pros

JANUARY 24, 2019

It turns out that you have quite a diverse sales audience with varying levels of sales acumen. Do you want to entertain, inspire or educate? My network is vast and I can recommend several dynamite keynote speakers, an entertainment program that includes sales tips backed up by a rock band and many remarkable sales trainers.

Outsourcing Services 107

Outsourcing Services Guarantee Call-back Account 107

Vengreso

AUGUST 21, 2023

Social selling is the art of using social media tools to locate, contact, and nurture potential leads, enhancing the accomplishments of sales teams. Digital marketing can leverage this skill to establish lasting customer loyalty and improved brand awareness.

Social Selling 52

Social Selling Training Outsourcing Services Top of Funnel 52

SBI

FEBRUARY 25, 2020

At the change of each year, we scour thought pieces on the web for chief marketing officer (CMO) trends that we must be attuned to in the coming year. Personalize messaging and content in omni-channel marketing. Account-based marketing (ABM). Advocates tell your company’s story better than anything crafted by marketing.

Account Based Marketing 122

Account Based Marketing Customer Demand Generation Agencies Case Study 122

Alice Heiman

MAY 2, 2018

Social media can be the key to success in every step of the sales process, helping you add value and insight to move the opportunity forward. . My Successful Sales Process. In my world, a successful sales process starts with targeting the right audience to ensure successful prospecting. Build Awareness. Develop Interest.

Social Media 115

Social Media Paid Content Media Closing 115

The Digital Sales Institute

JANUARY 23, 2018

This has led to a rise in challenges for sales leadership, challenges such as: Re-evaluating their products and services to meet buyers changing habits. The acceleration of commoditization and substitution due to buyer education. The Future Focus in B2B sales. Multi-Channel Unified Experience.

B2B 49

B2B Lead Rank Social Media B2C 49

Sales Hacker

DECEMBER 27, 2018

I know it’s in our upcoming Sales Engagement book in a big way. Companies to watch: Educational resources like Sales Hacker, new training and copy companies like CopyShoppe , and intent data companies like LinkedIn , Bombora , Signal HQ , and Demandbase. Companies to watch: LinkedIn as a channel.

Trends 104

Trends Direct Mail Intent Data Channels 104

PandaDoc

AUGUST 16, 2022

In a competitive industry like sales, it’s important to continuously invest in your education and stay up to date on the latest trends taking sales by storm. Dale is a force to be reckoned with in the sales community. The 3x Sales Leader turned sales coach deeply believes in humanizing the sales process.

LinkedIn 52

LinkedIn Cold Calling Hiring Enterprise 52

Igniting Sales Transformation

MAY 2, 2018

Before joining Miller Heiman Group, Mueller was the the managing director of sales and account management for The Corporate Executive Board (CEB) and head of vertical markets for Blackboard. Women Sales Pros has a vision for more women in B2B sales and sales leadership roles where there are currently male-majority sales teams.

Groups 77

Groups Trends Microsoft Infusion 77

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself.

Social Media 100

Social Media Influencer Media Hiring 100

Igniting Sales Transformation

APRIL 6, 2018

I asked Amy to tell me how she utilized indirect sales channels to support Marketo’s sales growth. Amy is a former IBM’er, and I asked her what she learned about IBM about sales leadership that translated to building successful sales organizations in Silicon Valley startups. Website: www.kyndi.com.

Marketo 49

Marketo Scale Microsoft Channels 49

Igniting Sales Transformation

MAY 11, 2018

Jen Sieger, Director Inside Sales Specialist Team at Microsoft. Jen has spent the last 18 years of her career working across a variety of marketing, sales, channel and business strategy roles. We help educate companies on how to do this, and we champion women on what a professional sales career can be.

Microsoft 49

Microsoft Inside Sales Twitter Lead Rank 49

Highspot

JULY 6, 2023

Many sales skills apply to in-person sales, remote roles , and many areas of life and work. Becoming a good salesperson involves much more than simply knowing your product; it’s a rich blend of product and market expertise, meaningful dialogue, solution-based selling, and emotional intelligence.

Face-to-face 52

Face-to-face Negotiation Sales Methodology ROI 52

Mereo

JULY 14, 2022

With the same analysis, though, their more-seasoned sales peers struggled, too, accessing decision makers 46% of the time when procurement was included and just 13% when not. times more likely to join a sales cycle meeting and became more engaged in online channels. This has shifted since the COVID-19 disruption.

Decision Maker 36

Decision Maker Gatekeeper Ideal Customer Profile Analysis 36

The Digital Sales Institute

APRIL 13, 2018

The reality is that social media has given us the resources (buyer or seller) to expand out how we get opinions and advice, making us all more savvy and educated in our buying decisions. To extend out the sheer volume of buyer connectivity and interactions that promotes the business far greater than traditional sales channels.

Social Selling 45

Social Selling Social Media Lead Rank Channels 45

Vengreso

NOVEMBER 1, 2019

That is how I think of sales and marketing alignment in the modern business environment. Traditionally known as the cats and dogs of the business world, sales and marketing are no longer two separate entities. Luckily, a sales playbook revolves around four key elements. Create Market Segments.

Trade Show 72

Trade Show Referrals Segment Sales Qualified Lead 72

Alice Heiman

DECEMBER 26, 2018

Sales leaders need to adopt the best tools and make sure they are implemented well. Max Altschuler is the VP of Marketing at Outreach.io, the leading Sales Engagement Platform helping the world’s most innovative and fastest growing companies better connect with prospects and customers. The Rise of Omnichannel.

Trends 113

Trends Face-to-face Scale Direct Mail 113

Igniting Sales Transformation

APRIL 26, 2018

Her fusion of market knowledge and conversational demeanor enables her to connect with clients and peers at a friendly and familiar level. Corporate Vice President and Channel Chief Gavriella Schuster, along with other female leaders in the company, are driving for change, trying to bring more women into the technology industry.

Microsoft 54

Microsoft Twitter Google Education 54

The Digital Sales Institute

JANUARY 9, 2019

Sales Performance Improvement programs should be constructed in a way to better manage and channel the sales team to deliver higher levels of sales performance. In fact sales teams that go through a sales performance improvement program outperform sales teams in companies that don’t.

Incentives 56

Incentives Incentive Sales Leadership Guidelines 56

Pipeliner

OCTOBER 2, 2018

I’ve been a sales trainer, author, and manager. I am on a mission to inspire and education entrepreneurs through my Sotoventures events and online channels. She helps her clients decrease stress and increase profits through her work in sales, leadership and employee engagement!

Video 40

Video Buyer Persona Webinar Metrics Enterprise 40

Igniting Sales Transformation

MARCH 14, 2018

Sales Director in the Emerging Solutions Group at Microsoft. She got started in sales because she was looking for more options in her career. She started in marketing at Microsoft and eventually advanced into a sales role. Christine is a Sr. Connect with Christine on Twitter and LinkedIn. Thanks to our Sponsors.

Microsoft 53

Microsoft Scale Revenue LinkedIn 53

Janek Performance Group

MAY 25, 2023

We’ve gathered all the latest sales information, offering you a comprehensive overview. In this article, we will unveil the latest Gartner sales data, along with our own analysis of its implications for sales leaders. Attending an educational conference alongside top sales leaders calls for a trusty notebook.

Conference 48

Conference Buyer Lead Rank Lead Scoring 48

Igniting Sales Transformation

JUNE 13, 2018

My guest in this Conversations with Women in Sales episode is Melody Astley, VP of Sales at FinListics Solutions where they help sales and marketing organizations master Insight-led Selling and build financial and business skills that last a career. Prior to FinListics, Melody spent 12 years at IBM in sales.

Microsoft 51

Microsoft Customer Travel Twitter 51