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Sales Talk for CEOs: From Law to Leadership: Clate Mask’s Journey to CEO of Keap (Ep116)

Alice Heiman

In a recent captivating episode of “Sales Talk for CEOs,” Clate Mask, CEO and co-founder of Keap, shared his journey from law school to leading a company that’s at the forefront of small business automation software. He also loves playing golf and watching sports, with serious passion for the Arizona pro sports teams.

Scale 62
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How Stand-Out Channel Marketing Content Empowers Partners and Boosts Revenue

Allbound

So how do you make your channel marketing content stand out – and help your partners understand the complex art of getting it out at the right time? They can support you in creating a channel marketing game plan optimized for this new sales frontier. Just borrow a time-proven strategy from the sports world.

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How Tesla Is Threatening An American Sales Tradition

SBI Growth

Their sleek sports car flipped the stodgy perception of the electric vehicle. The dealership is an example of the indirect sales channel. Not all indirect channels are bad. Fast food and department stores are two examples of successful indirect channels. But consider another direct channel success story: the Apple Store.

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The Best 10 Web Chat Tools in 2019

Hubspot Sales

In this digital age, live chat has become ever popular, with many websites sporting live chat buttons in the bottom corner of their websites. This web chat tool allows your sales or customer service team to work with multiple channels. Freshdesk takes an omnichannel approach to its software. Looking for more?

Tools 129
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Top 7 Cross Promotion Ideas Every Business Should Consider

Pipeliner

Simply venturing into new digital channels and then tying them with your existing ones will qualify as cross-promotion as well. For example, if you run a gym, then you can partner with a sports drink brand. #2 Omnichannel marketing, also known as cross-channel marketing relies on promoting a product across multiple digital platforms.

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Unlocking the Pyramid of Revenue Success

Mereo

“Success is peace of mind which is a direct result of self-satisfaction in knowing you did your best to become the best that you are capable of becoming.” — Coach John Wooden, UCLA Basketball These famous words work for sports, but how can they apply to revenue targets with Wall Street or your board of directors?

Revenue 74
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The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel. We explain why Reddit is useful to marketers, and offer several tips to best approach this channel. For example, if you work for a software company, you won’t have much luck posting in a sports or entertainment subreddit.

B2B 157