Getting Culture Right: Five Lessons for Merger Success in the Sales Department
Sales and Marketing Management
APRIL 7, 2019
This situation presented a challenge precisely because each team was so effective – and not surprisingly, so competitive. Quickly share tools and processes for success. A sort of panic set in: this meant merging two sales teams that had been accustomed to going head to head. It isn’t easy. That isn’t always the way it goes.
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