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How To Boost Client Retention – Without Customer Service or Account Reps

Sales and Marketing Management

Author: Ajay Gupta It’s well-known that keeping customers is much more cost-effective and profitable than securing new clients. Harvard Business Review estimated that customer acquisition is 5 to 25 times as expensive as customer retention. We use account managers and customer service reps on only a very limited basis.

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Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Pipeliner

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Today, it’s not just about solving customer problems but creating an experience that resonates with them at every touchpoint. This brings us to the core concept of holistic customer service.

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The One Thing the Best Customer Experience Companies Do Differently

Sales and Marketing Management

Author: John DiJulius The vast majority of business leaders will agree that customer service is critical to their success. However, most haven’t done what it takes to be a world-class customer service organization. . This entails having a leader who oversees the entire company’s customer service across every department.

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How to Negotiate Pricing With Today’s B2B Buyers

SalesFuel

Roger Dooley, neuromarketing , shares the results of a study on persuasion. They might also have insight into any promotions or discounts you or competitors offered in the past. Non-monetary benefits, such as excellent customer service, should be discussion points. And his advice is backed by research.

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This Is Why You Need Customer Service Data

SugarCRM

If you read our recent recommendations on proven customer service strategies, you know how important it is to apply similar tactics across your entire organization: How Customer Service Builds Your Brand. You Should Be Doing Customer Service Like These 2 Companies . Why Measure Customer Service Data?

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How to Drive Loyalty with Email Campaign Marketing

SalesFuel

According to a study by Marigold , 50% of consumers made purchases from emails within the last year. How to Drive Loyalty with Email Campaign Marketing Email and Consumer Loyalty Drive Sales Before we dive into the how, let’s talk about why loyalty-driven email campaign marketing is worth it.

Loyalty 52
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Laying a Foundation: The Importance of Rock-Solid Customer Service Skills on Customer Relationships

Lessonly

This same idea can be applied to customer service skills and their effect on customer relationships. In short, good customer service skills are the HGTV of the customer experience. What is good customer service anyway? . And why is customer service important in the long run?