Zoominfo

MAY 27, 2021

In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge , we’re often left thinking: “How?”. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential.

Intent Data 246

Intent Data Intent Data Top of Funnel 246

Zoominfo

DECEMBER 23, 2020

The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. Improve Your Data Quality.

Ideal Customer Profile 245

Ideal Customer Profile Data B2B Webinar Metrics 245

Nutshell

MARCH 25, 2024

You can also leverage Nutshell’s email marketing tools to send automated welcome packets once you receive a signed agreement. Give team members the information and data they need to get started. Alternatively, send a digital welcome packet with a voucher via email. LIVE DEMO Ready to see Nutshell in action? Attend a live guided tour!

Positioning 127

Positioning Customer Churn Face-to-face 127

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Data, on the other hand, is a universal language. And using it collaboratively can help alignment and improve go-to-market results from a campaign planning standpoint. What is data collaboration?

Data 246

Data Intent Data How To Intent 246

Pipeliner

MAY 26, 2023

In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition. Depending on who you talk to, there are various definitions of “sales enablement. What is Sales Enablement?

Sales Enablement 98

Sales Enablement Hiring Scale Resources 98

DiscoverOrg Sales

JANUARY 29, 2018

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. DiscoverOrg is a data processor, and we believe our customers are also data processors. to such data subjects in the Union[.]”) Art. Does the GDPR apply to me?

Data 215

Data Marketing Ideal Customer Profile B2B 215

SBI

DECEMBER 14, 2021

Mediafly Announces Definitive Agreement to Acquire InsightSquared; Creates the Most Complete Enablement and Intelligence Platform for B2B Revenue Teams. Despite a digital-first selling environment, today’s B2B revenue leaders forecast, prioritize and create sales strategies based on a small fraction of data.

Top of Funnel 140

Top of Funnel Lead Rank Forecasting Lead Scoring 140

Zoominfo

DECEMBER 2, 2022

Data is increasingly being used to fuel critical go-to-market functions, while at the same time, consumer privacy laws are strengthening around the world. It’s crucial that every data vendor in your tech stack is compliant with both local and global privacy laws. How is the data in your database collected, processed, and stored?

Vendor 130

Vendor Data B2B Policies 130

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. Plenty of companies have sales and marketing plays, but not all plays are created equal. What is a Play?

Marketing 130

Marketing Scale Decision Maker Call-back 130

Zoominfo

OCTOBER 20, 2021

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo The Benefits Of Talent Mapping In the modern recruiting landscape, talent mapping has three primary advantages: Fill talent gaps faster. Are there any major changes planned in the next five years?

Scale 100

Scale Exercises Comparison Positioning 100

Zoominfo

JANUARY 27, 2022

Data isn’t just an abstract concept at ZoomInfo — it’s the lifeblood of our entire suite of products and the engine that drives our customers’ growth. To the layperson, there may not be a huge difference between business-to-business (B2B) and business-to-consumer (B2C) data — it’s all just information.

Data 100

Data B2B Engineering B2C 100

Zoominfo

JULY 12, 2021

Imagine this scenario: a marketing campaign you develop ends up going to the wrong audience, or a segmentation analysis yields incorrect results because the data wasn’t updated. Fresh, up-to-date data leads to better business outcomes by ensuring that opportunities aren’t missed. A better way to keep data accurate.

Data 130

Data Ideal Customer Profile Customer Enterprise 130

SBI Growth

AUGUST 29, 2020

In a virtual world, Customer Experience has definitively been at the forefront of the digital revolution. How has your company adapted to the new demands of the market? Many have been turning to AI and automation for an optimized experience.

Ideal Customer Profile 303

Ideal Customer Profile Customer Marketing Company 303

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers. Data loss is common in all businesses. What is Data Backup & Recovery?

Data 182

Data Insurance Insurance How To 182

Zoominfo

AUGUST 16, 2021

In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge, we’re often left thinking: “How?” Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. Pretty cool, right?

Intent Data 130

Intent Data Intent Data Buyer Intent 130

Zoominfo

OCTOBER 28, 2020

Let’s start here: Data is a fickle beast. This isn’t exactly a hot take; yet, still, the world is increasingly data-driven. Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. It’s these periodic breakthroughs that help find underlying beauty in the (data) beast, and lead to exponential returns. .

Intent Data 208

Intent Data Buyer Intent Intent Data 208

Act!

APRIL 16, 2024

How then, can your commercial real estate business personalize your marketing campaigns ? Here are CRM personalization tips and marketing strategies you can use to get started. Why personalized marketing matters The simple answer—customers expect it. Data-driven marketing personalization also makes your prospects feel special.

Campaigns 52

Campaigns Real Estate Ideal Customer Profile CRM 52

Zoominfo

MAY 19, 2021

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals.

Data 100

Data Government Policies Consumer 100

SBI Growth

AUGUST 22, 2012

In addition, you are probably using a marketing automation system that tracks leads and viewing history. These foundations provide rich data input. Guide your team to build reports to measure the effectiveness of your Content Marketing and Demand Generation campaigns at driving leads. Definition: Tracking the source (ie.

ROI 306

ROI Omniture Data Demand Generation 306

Zoominfo

AUGUST 31, 2020

Working in the data space as the first employee of ZoomInfo, then known as DiscoverOrg, I have seen the good, bad and ugly of harnessing the power of big data. Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large. You want proof? ai” domains raise 3.5x

Data 179

Data B2B Industry Engineering 179

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

SBI Growth

MARCH 28, 2020

Digital is transforming the market as companies like Apple and Amazon reign supreme. There are a variety of ideas and definitions that surround “digital,” and Scott addresses common issues that companies run into when undergoing their own digital transformation. Minute 17:22 [link]. Modernize the sales force to adopt to change.

Strategy 218

Strategy Marketing Segment B2B 218

SBI

MAY 4, 2021

Demandbase Signs Definitive Agreement to Acquire InsideView and DemandMatrix, Launches The Demandbase Data Cloud and Sales Intelligence Cloud. These acquisitions significantly expand the Demandbase One B2B Go-To-Market Suite. Data is the foundation of any winning B2B go-to-market strategy. Our vision is bold.

InsideView 74

InsideView Advertising Advertising B2B 74

Zoominfo

MARCH 27, 2019

The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function. Beyond that basic definition, more robust technographic data contains insight into purchase behavior, renewal dates, historical purchases and more.

Report 222

Report Data B2B Survey 222

Mindtickle

DECEMBER 28, 2023

It depends on a number of factors, including size, market, and maturity – among others. Be sure to set goals that are clear, specific, and based on data, rather than hunches. Instead, it should be a collaborative effort with input from teams including sales leadership, sales enablement, and marketing.

Sales Operations 52

Sales Operations Top of Funnel Sales Enablement Forecasting 52

SalesFuel

APRIL 12, 2024

There’s no such thing as one marketing channel that engages 100% of consumers. Specifically, they should be using one that includes strategic email marketing. Strategic Email Marketing Drives Breakthrough Customer Retention Results Why Use a Cross-Channel Marketing Approach? Desktop Website: 67.1% Desktop Website: 67.1%

Email Marketing 52

Email Marketing Retention Ideal Customer Profile Marketing 52

SBI Growth

JUNE 15, 2013

Marketing leaders are in a unique position to embrace Big Data. Marketing professionals have largely embraced the analysis of data. Campaign data is highly scrutinized for insights. Customer research data is routinely analyzed with the gusto of seeking the Holy Grail. Leveraging Big Data in Marketing.

Cost per Lead 303

Cost per Lead Data Lead Rank Lead Scoring 303

Pipeliner

MAY 28, 2023

The next mega-threat we’ll take up is the mishandling of data. Data could be generally defined as “facts or information.” Data, in many forms, is what humans communicate to each other. There are two basic ways data can be harmful: if it is mismanaged or if it is inaccurate. What Happened? Why Did It Happen?

Industry 98

Industry Data Analysis Remedy 98

Sales and Marketing Management

JANUARY 25, 2019

Author: Ellie Chapman Content marketing used to be a tactic which was strictly reserved for B2C marketers, but that hasn’t been the case for a while. In order to prevent that from happening and to care for your audience, here are 10 content marketing methods you need to start relying on today if you are a B2B marketer.

B2B 235

B2B Marketing eBook Social Media 235

SBI Growth

MARCH 21, 2020

Digital is transforming the market as companies like Apple and Amazon reign supreme. There are a variety of ideas and definitions that surround “digital,” and Scott addresses common issues that companies run into when undergoing their own digital transformation. Minute 17:22 [link]. Modernize the sales force to adopt to change.

Revenue 248

Revenue Segment Marketing Strategy 248

Zoominfo

OCTOBER 28, 2018

Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. Why is technographic data so important?

Data 177

Data Eloqua Buyer Persona Demographics 177

Zoominfo

OCTOBER 21, 2021

The best sales funnel is one that works for your business and your sales team — all the sales funnel diagrams in the world and definitions of the KPIs that make a funnel work won’t matter if they’re not customized to fit your sales goals. Think about how much contact and account data your sales team needs just to prospect.

Top of Funnel 130

Top of Funnel Funnel Data Sales Qualified Lead 130

Nutshell

JANUARY 30, 2023

They say data is the new currency. How are you handling and making the most of your customer and lead data, one of your business’s treasured assets? If you’re drowning in unorganized customer and lead details, you’re not making the most of your collected data. Stay afloat with contact management. The result?

Ideal Customer Profile 48

Ideal Customer Profile CRM Airlines Data 48

SBI Growth

MARCH 22, 2020

Digital is transforming the market as companies like Apple and Amazon reign supreme. There are a variety of ideas and definitions that surround “digital,” and Scott addresses common issues that companies run into when undergoing their own digital transformation. Minute 17:22 [link]. Modernize the sales force to adopt to change.

Quota 215

Quota Marketing Segment How To 215

SBI Growth

MARCH 14, 2020

Digital is transforming the market as companies like Apple and Amazon reign supreme. There are a variety of ideas and definitions that surround “digital,” and Scott addresses common issues that companies run into when undergoing their own digital transformation. Minute 17:22 [link]. Modernize the sales force to adopt to change.

Company 207

Company Marketing Segment Strategy 207

Showpad

MARCH 7, 2024

Marketing teams are not making the most of their relationship with sales. The sales team is a critical driver of revenue growth — and a key channel for marketing messaging. In order for marketing teams to realize the full potential of their sales team, they must have strong alignment. Sales has their own vocabulary and metrics.

Revenue 52

Revenue Marketing ACT Groups 52

Apptivo

MAY 12, 2023

Lead scoring helps us to analyze data and estimate a lead’s potential, whereas lead stage functions as a guiding force moving those leads through several phases of the sales process. Lead magnets and content marketing are two efficient strategies for sparking the curiosity of potential buyers while they are still in the consideration stage.

Lead Rank 52

Lead Rank Lead Scoring Sales Qualified Lead Leads 52