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Do Distributors Need a Chief Data Officer?

Distribution Pricing Journal

We don’t need to tell regular readers and distribution pricing experts that data is the most powerful catalyst for growth in the distribution industry. The importance of data analysis has grown in every area of distribution, from the small startups to the large national acquirers.

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Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

Artificially intelligent systems have been pioneered by companies like Netflix, Amazon, Google, and Tesla to collect data and use it to compel behavior. There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype? What can we actually expect from AI in the sales and marketing technology in 2018?

B2B 150
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Grow Revenue During a Recession by Being Counter-Intuitive

Understanding the Sales Force

Stock Market down. Anyone who knows how a company’s economic engine works, knows that if you pay a salesperson $150,000 and they generate $1 million at a 40% margin, the company will get a return of $250,000 on their investment. All the requirements have been met. High interest rates. Massive layoffs. Cost-cutting.

Revenue 156
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4 Forever Changes Transforming B2B Revenue Activities

Sales and Marketing Management

Author: TIM RIESTERER Sales training and enablement leaders, it’s time to level up. There are four forever changes transforming sales training and enablement from here on out: Marketing is the sales development team. Marketing is the sales development team. Buyers are searching for more information on their own.

B2B 199
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220
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3 Steps to Maximize Your Sales Training Investment

Janek Performance Group

The secret to maximizing sales training is simple. In this article, we will outline how organizations can maximize their sales training to increase performance, prevent failure, and maximize their sales training investment. . Plan Sales Training Strategically. Who should be trained? Simple, but not easy.

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Four Ways to Build Your Local Audience for Growth

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Four Ways to Build Your Local Audience for Growth Are you ready to improve your business profit margins? Specialists such as Armory Digital Marketing can provide you with the key benefits necessary to ensure that you see the right results from this type of campaign in the future.

Hiring 101