Babette Ten Haken

SEPTEMBER 24, 2018

Perhaps solutions are strictly bound by the confines of your technical, engineering or scientific discipline’s formulae. Hire me to speak or conduct a workshop at your next corporate or association event. When your organization embraces a hopscotch client retention strategy, you color within the lines. Yes, I know. Today and Tomorrow.

Ideal Customer Profile 221

Ideal Customer Profile Retention Strategy SME 221

Babette Ten Haken

SEPTEMBER 5, 2018

What you do, when you are not actively selling, engineering, coding and serving, adds value to each customer’s experience of how it is to work with you. The sales-engineering interface®, where business and operations intersect, creates value added customer experience. Instead, let’s target what is Possible, together.

Customer 109

Customer SME Retention Engineering 109

Product Management University

OCTOBER 9, 2023

Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically. Think of your portfolio vision as the ultimate “strategic goal/outcome” your target customers want from your portfolio of products.

Lead Rank 52

Lead Rank Lead Scoring Leads Marketing Qualified Lead 52

Alice Heiman

NOVEMBER 29, 2022

His founder-led sales approach paid off as he uncovered more and better ways to address the market need. 14:22] We do some outbound marketing through social media and, SEO, but of our lead generation comes through channel partners. [15:26] eZ-Xpo turns hybrid events and works into traffic engine 24/7. And then the pandemic hit.

Top of Funnel 131

Top of Funnel Company Lead Rank Trade Show 131

Sales and Marketing Management

OCTOBER 9, 2020

These partners are the heart of your referral engine. Free consultations or workshops for partners’ teams. a content marketing agency specializing in helping companies achieve measurable business goals through content marketing. When giving partners feedback on the introductions they send your way, be specific.

Referrals 177

Referrals Company Scale Case Study 177

Jeff Davis

DECEMBER 17, 2018

I‘ve had the pleasure of learning so much about how to strategically align B2B Sales and Marketing this year through too many different interactions to count. Also, great content for sales leaders to better understand what they should be asking for from their marketing counterpart to help their sellers succeed.

Ideal Customer Profile 72

Ideal Customer Profile Resources B2B Marketing 72

No More Cold Calling

MAY 2, 2019

Perhaps they came from marketing, IT, product development, finance, consulting, or customer success. Only financiers (31 percent) and engineers (18 percent) outnumber salespeople among top executives. So, business leaders defer to anything but asking for referrals and spend money on marketing campaigns and cold calling. (Or

Small Business 316

Small Business Small Business Referrals Hiring 316

Zoominfo

OCTOBER 15, 2019

The techniques we discuss in today’s post will help you email any prospect, whether it’s a CEO, marketing VP, industry influencer, or your favorite podcast host. Books, courses, seminars, workshops, etc.?). We offer the most intelligent B2B contact database on the market. Best, (signature).

Top of Funnel 230

Top of Funnel Scale Film Lead Generation 230

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 71

Media Company Distribution How To 71

Sales Hacker

SEPTEMBER 16, 2021

But during the last few years, new nomenclature has emerged, such as proof of value (POV), pilot, guided trials, and workshops that can cause confusion both with prospects and account executives as to what should be used to win the opportunity. Application of this evaluation is typically applied to more transaction-oriented sales.

Top of Funnel 73

Top of Funnel Revenue Engineering Funnel 73

Product Management University

JANUARY 18, 2022

The leadership side of product management reaches its pinnacle when you have the complete trust of executives, marketing, sales, engineering, finance, customer success, and customers. Unless the market changes on a dime, your priorities are still valid. The real question is, how do you get there?

Engineering 59

Engineering Report Positioning Influencer 59

Product Management University

FEBRUARY 25, 2021

Everything about how your organization builds, markets, sells and onboards customers starts and ends with your products. A team that has a more well-rounded understanding of the market than all other disciplines combined. One part of product management has to own the market. This might be the worst part of it all.

Engineering 83

Engineering Scale Sports Lead Rank 83

Partners in Excellence

MARCH 24, 2022

Too often, I get asked to do a different version of the same speech, or a different version of the same workshop, or to write about the same issue, trying to get a new twist or slightly different approach. My dream is that we, as a professional community, solve these current issues of marketing, selling, value creation.

Face-to-face 101

Face-to-face Engineering Up-Sell Consumer 101

Babette Ten Haken

FEBRUARY 18, 2019

Technically- and engineering-focused or business-focused. Otherwise, no matter how well marketing and sales efforts attempt to convince clients otherwise, your organization “looks” like everyone else’s. ©2019 One Millimeter Mindset / Sales Aerobics for Engineers®, Ann Arbor MI. Knowledge workers or manual workers.

Retention 74

Retention Ideal Customer Profile Strategy Hiring 74

Babette Ten Haken

AUGUST 16, 2018

And then, an engineer? Hey, engineers are defined by The Big Bang Theory® entertainment program, aren’t they? And besides, the last time I checked, there are over 87 species of engineers. Software engineers? My Defining Voice keynote expands into workshops and coaching programs focused on professional innovation.

Engineering 55

Engineering Automotive SME Retention 55

Babette Ten Haken

AUGUST 27, 2018

Also, after the customer service rep, sales rep, engineer, field sales service rep, Quality professional departs, the customer asks themselves: “What just happened?”. Engage me to speak or conduct an interactive workshop at your next corporate or association event. Not only do these experiences feel different, as they happen.

Customer 88

Customer SME Retention Engineering 88

Product Management University

OCTOBER 4, 2021

The vast majority of people stepping into product management roles today are coming from backgrounds that are highly technical, like engineering. If your product management function is going to lead the organization’s product charter, it has to know the markets and customers better than all other disciplines, period.

Face-to-face 59

Face-to-face Engineering Hiring ROI 59

Increase Sales

NOVEMBER 30, 2012

According to some just released research by YP , local search is growing exponentially and changing the way for small businesses to market their solutions. ” The local search market is projected to nearly double from its revenue of $5.7B Many small businesses are putting together marketing budgets for 2013.

Small Business 133

Small Business Small Business Retail Engineering 133

SalesforLife

JUNE 27, 2019

Build a Total Addressable Market (TAM) for the event. This also applies to an event, where you’ll have a defined, set criteria, times, size of the room, set number of attendees, and geographic markets. If you read our blog, you know that account executives are responsible for building TAM maps for their particular geographic territory.

Campaigns 95

Campaigns Ideal Customer Profile Strategy Trade Show 95

Babette Ten Haken

APRIL 8, 2019

These professionals, including STEM professionals (Science-Technology-Engineer-Mathematics), often are the smartest people in the room. Discover how one of my Storytelling for STEM Professionals and Left Brain Thinkers keynotes and workshops can solidify, rather than segment, your organization. Hands down. Then contact me right here.

Decision Maker 101

Decision Maker SME Ideal Customer Profile Engineering 101

Increase Sales

DECEMBER 7, 2013

As I sat in a workshop, Get Online Indiana , sponsored by Google and Senator Dan Coats of Indiana, the presenter who worked for Google called out these types of marketing firms. Believe it or not during this workshop, I received two email messages from snake oil salesmen both guaranteeing Page One on Google. Share on Facebook.

Guarantee 152

Guarantee Small Business Small Business Google Analytics 152

Product Management University

APRIL 10, 2023

As you might suspect though, it didn’t take long for marketers of products that employ machine learning to start touting AI capabilities! Just about every SaaS product company jumped on the bandwagon and started marketing their “cloud platform.” Remember when cloud technology first hit the scene? Here we go again. Enjoy the ride!

Scale 59

Scale Segment Forecasting Retention 59

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. The company helps online businesses prevent chargebacks and minimize losses.

Incentives 227

Incentives Incentive Face-to-face Survey 227

Babette Ten Haken

APRIL 19, 2018

First, design thinking keeps engineers from rushing too far ahead and over-designing and engineering solutions that no one really wants. Then, design thinking keeps your marketing and sales people from rushing ahead and marketing, selling and over-promising stuff to a non-receptive marketplace.

Hiring 51

Hiring Engineering SME Exercises 51

Alice Heiman

APRIL 10, 2024

. “Curiosity is one of the key things that salespeople need, and I believe that all CEOs need to be curious…Fostering a culture of curiosity within your organization can lead to the exploration of uncharted markets and the development of groundbreaking products.”

Nonprofit 62

Nonprofit Education Lead Rank Lead Scoring 62

SBI

JULY 29, 2020

We build the car and help start the engine; the keys belong to the solution provider, allowing them to self-maintain and evolve the value assessment tool over time. We’ve made value-selling easy, effective and evolved, in a time where spreadsheets just aren’t cutting it anymore.” For more information, visit mediafly.com. .

ROI 101

ROI Tools Face-to-face Scale 101

Product Management University

MAY 16, 2019

The faster your maturation process, the more success you’ll see across engineering, marketing, sales, and customer success teams. Infancy – Individuals become proficient at building, marketing, selling and delivering products that make users quantifiably better at their job.

Engineering 61

Engineering Competition Lead Rank Lead Scoring 61

Babette Ten Haken

MAY 28, 2018

In addition, STEM professionals are exposed to marketing and sales-based storytelling styles, when attending professional meetings featuring vendor exhibitors. However, these stories often leave technical, medical and engineering-based decision makers unimpressed, uncomfortable and, therefore, unengaged. Let’s explore why.

SME 48

SME Engineering Decision Maker Government 48

Score More Sales

NOVEMBER 26, 2014

There are new tools and ideas coming out now that will change forever how we think about business process, marketing and sales. The companies I work with have massive spreadsheets that are all independent, they have CRM with little adoption, and data silos throughout their sales and marketing organizations. Results instead of actions.

Workbooks 232

Workbooks Analytics Territories Ideal Customer Profile 232

Babette Ten Haken

SEPTEMBER 12, 2018

Only to read their biz card later, and become intimidated by the breadth and depth of their strutting their STEM (Science-Technology-Engineering-Mathematics) knowledge and experience. Did you know that my keynotes and workshops are tailor-made for the professional peacocks in your life? On both sides of their professional card.

Ideal Customer Profile 131

Ideal Customer Profile Positioning Customer Epiphany 131

Pipeliner

MAY 28, 2021

For marketers, the old approaches to brand and product promotion are no longer relevant, and marketing channels that were considered novelties in the past are already well-entrenched. However, the way you use inbound marketing channels will set you apart from your competitors and increase your brand recall and revenue.

Inbound 52

Inbound Webinar Metrics Company Lead Rank 52

Product Management University

APRIL 12, 2021

The first thing you’re NOT going to do is meet with your peers in development, sales, marketing, services, etc. Schedule a series of 1-hour meetings with 15-20 customers that best represent your target markets. Now you’re ready to meet your team and your peers in engineering, marketing, sales, services, etc.

Scale 75

Scale Sales Qualified Lead Engineering Face-to-face 75

Allego

APRIL 16, 2024

I’m Deniz Olcay, vice president of marketing at Allego, stepping in for your regular host, Mark Magnacca. Today, I’m joined by Sam Richter , bestselling author of Take the Cold Out of Calling ; technology entrepreneur; founder of Intel Engine; and an award-winning speaker. Sam, can you share a bit about what you do?

Hiring 62

Hiring Scale Proposal Analysis 62

Babette Ten Haken

JULY 18, 2018

Plus, sales reps, as well as IT and engineering professionals, request appointments. Looking for a speaker or workshop on customer experience and customer retention for your next association or organizational meeting or event? Engage me to speak or conduct an interactive workshop at your next corporate or association event.

Webinar Metrics 59

Webinar Metrics Customer Strategy Real Estate 59

Hubspot Sales

OCTOBER 26, 2017

Digital Sales Engine. CEB Sales and Marketing Summit. 2) Digital Sales Engine. Digital Sales Engine is focused on helping sales teams build effective technology stacks to improve business performance. Sales, sales operations, sales enablement, and marketing executives will learn to improve sales team results.

Conference 111

Conference Scale Inbound Hiring 111

Babette Ten Haken

JULY 26, 2018

STEM professionals (Science-Technology-Engineering-Mathematics) have the most stereotyped delivery, when it comes to speaking from our professional voice. Then again, so do sales and marketing professionals. Engage me to speak or conduct an interactive workshop at your next corporate or association event. Contact me.

SME 58

SME Engineering Retention Coaching 58

Babette Ten Haken

SEPTEMBER 27, 2018

And yes, for those STEM professionals (Science-Technology-Engineering-Mathematics) reading this post, I can feel you shudder. Hire me to speak or conduct a workshop at your next corporate or association event. Attuned and attentive to what is going on in the clients’ lives, even if it has nothing to do with closing the next deal.

Ideal Customer Profile 71

Ideal Customer Profile Retention SME Hiring 71