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Finding Time For The Decisionmakers

Partners in Excellence

I wrote, Finding The Decisionmaker , discussing the consensus buying process and the increasing number of decisionmakers involved in complex B2B sales ( Average of 5.4 Now you are asking them to call on 2-3 times more people. How do I find them? How do I find them? How do I find the time?”

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Lost in the CRM forest?

Sales 2.0

It’s a conversation I’ve had many times over the years. If you find yourself with a CRM that is full of data but not easy for you to use to make actual sales and nurture relationships, consider some of the following ways to organize it. See point #3 in this post , if you are not sure how to close deals with several decisionmakers.)

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Can You Actually Convince Your Customers?

Partners in Excellence

If they aren’t, we are wasting our time and theirs. To get them to change, we have to help them find some reason to consider changing. There are a lot of sales people focused on convincing their customers. All sorts of techniques are used to try to convince the customer. We are just solidifying their current thinking.

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Selling And The “Peripheral Players…”

Partners in Excellence

You will find so much wisdom that help you think about your, your teams, your customers’ success. Tom’s observations got me thinking about the “peripheral players” we find at our customers and their importance in our efforts to engage customers. Follow him on LinkedIn, you will learn so much!

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Are You Winning Enough?

Partners in Excellence

Most of the time, sales people and managers look at if from the context of the goal/quota. ” It’s a key question, but too often, if it looks like we are falling short, the immediate response is, “Go find more deals!” ” Of course, there are a number of ways to consider and respond to the question.

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Is Outbound Dying?

Partners in Excellence

I’m breaking into a nervous sweat just writing the title to this post. As a person who thinks prospecting is so vital, and properly done, so powerful, I am in a quandary writing this post. How do we incite customers to change when they don’t recognize they may need to change? Sadly, I think we are poisoning the well of outbound.

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Are You Engaging The Real Customers?

Partners in Excellence

” I encounter this all the time–particularly with technology products/solutions being sold to IT organizations. The urgency and timing to solve their problem rests with them, not with IT. I was doing a series of deal reviews–not unlike most of the deal reviews I do. I kept asking, “Who owns the business problem?

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