Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. Intent data is designed to uncover buying opportunities. Health and safety topics also saw massive increases in consumption in our comparison, including: Health Insurance (up 1,238%) Telehealth (up 336%) Workplace Safety (up 270%).

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

Emissary

NOVEMBER 4, 2021

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. Most vertical marketing strategies are light in nature consisting of tabs on websites, vertical-oriented stock photos and key words added to headers.

Marketing 52

Marketing Strategy Collateral Case Study 52

Gong.io

DECEMBER 19, 2019

Marketing has given you killer case studies. Here’s what we found when we analyzed more than 500,000 emails sent during sales opportunities: Seems simple and straightforward, right? Car insurance? Health insurance? Home insurance? As it turns out, deal insurance is right at your fingertips.

Data 122

Data Insurance Insurance Cold Calling 122

Sales and Marketing Management

FEBRUARY 26, 2019

Author: Paul Nolan An executive at a Fortune 1,000 company recently kicked off a summit for several hundred of the company’s content strategists, project managers and digital marketers with a story about an experience he had only days before at his neighborhood Starbucks. Craving engagement. Caring about reps individually.

Insurance 120

Insurance Insurance Commission Lead Rank 120

Sales and Marketing Management

JANUARY 23, 2019

The most recent index study is a joint effort of The Society for Incentive Travel Excellence (SITE), Incentive Research Foundation (IRF), and Financial and Insurance Conference Professionals (FICP). Its “Meetings for Good” menu provides a number of volunteer opportunities through nonprofit organizations focused in key service areas.

Incentives 159

Incentives Incentive Travel Nonprofit 159

Allego

DECEMBER 28, 2022

Sales enablement conferences and other events offer the ideal opportunity to build your career skills, learn about new technologies and new approaches to sales enablement , and network with professionals. After attending last year, I can tell you: This is the event to attend for anyone in Sales & Marketing leadership!

Conference 62

Conference Sales Enablement Biotechnology Insurance 62

Zoominfo

NOVEMBER 7, 2018

In fact, in a 2012 study by Monster, 57% of respondents said they are put off by meaningless jargon in job ads ( source ). Better : “In this role, you will work within the tight-knit marketing team on a daily basis to create engaging content. That goes for the entry-level marketing coordinator or the senior-level manager.

B2B 130

B2B Hiring Social Media Sales Qualified Lead 130

Pointclear

DECEMBER 17, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before.

Harte Hanks 232

Harte Hanks Lead Rank B2B Data 232

LeadFuze

MAY 31, 2021

An opportunity to ask open-ended questions that provide more information about current needs, attitudes, expectations, etc. Creating personas can be beneficial for both marketing and business strategy. Each persona should have three to five goals or needs that you can use for marketing. 3 Types of Customer Personas.

Ideal Customer Profile 98

Ideal Customer Profile Customer Sales Qualified Lead Marketing 98

Hubspot Sales

APRIL 25, 2023

Its perks include lots of traveling, generous compensation packages, interactions with top-level management, exposure to learning opportunities, and the pleasure of working on complex business problems. Management advice covers operations, strategy, finance, marketing, and governance. A career in management consulting is glamorous.

Salary 90

Salary Ideal Customer Profile Nonprofit Insurance 90

Crunchbase

SEPTEMBER 21, 2020

According to a Gallup study, about 36 percent of U.S. That same study reports that high-skill, high-earning gig workers comprise one of the fastest-growing segments of the freelance workforce. Any way you slice it, the gig economy represents an enormous opportunity for B2B companies of many stripes and it’s here to stay.

Penetration 134

Penetration Segment Demographics Benefit 134

Zoominfo

NOVEMBER 7, 2018

In fact, in a 2012 study by Monster, 57% of respondents said they are put off by meaningless jargon in job ads ( source ). Better : “In this role, you will work within the tight-knit marketing team on a daily basis to create engaging content. That goes for the entry-level marketing coordinator or the senior-level manager.

B2B 100

B2B Hiring Social Media Sales Qualified Lead 100

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. Intent data is designed to uncover buying opportunities. And revealing what their challenges, strengths, and needs are can lead you to your next business opportunity. At ZoomInfo, data is our passion. So, let’s start there.

Outsourcing Services 100

Outsourcing Services Intent Data Transportation Intent 100

Partners in Excellence

FEBRUARY 28, 2024

However, I have developed a genuine deep interest in studying and understanding SALES in a systemic way. I then studied Electrical Engineering at the Swiss Federal Institute of Technology, specializing to the max. In my naivety, I did not exclude taking a role in marketing if this would make me such a person.

Lead Rank 103

Lead Rank Lead Scoring Ideal Customer Profile Customer 103

Pipeliner

SEPTEMBER 2, 2021

Today, people no longer enter the job market long after completing their higher education. But if you stay organized and use your time wisely, you can still study and work on your startup business. Due to the current market competition for virtual assistants, you can offer your services exclusively to professors and college lecturers.

Transportation 96

Transportation Social Media Advertising Advertising 96

Pipeliner

DECEMBER 12, 2020

From my perspective, though, the most vital element of insuring effective virtual communication is fundamental pre-call planning. Of course, it wouldn’t surprise you to hear that studies show pre-call planning increases the likelihood of call success. Yes, there it is – planning. It’s a team sport, selling is.

Face-to-face 98

Face-to-face Enterprise Enterprise Ideal Customer Profile 98

Salesmate

DECEMBER 11, 2020

Amidst the ferociously competitive market in the insurance sector, you need a way to stay on top of your game. Insurance agents deal with multiple tasks and clients every day. First, let’s look at what Insurance CRM is and the challenges insurance agents face to understand CRM’s need in business.

Insurance 128

Insurance Insurance CRM Policies 128

Sales Hacker

APRIL 1, 2021

But that might mean overlooking a golden opportunity. As the world is starting to reopen, there is likely room for your products in new markets, if you understand the complexities and risks. Are New Opportunities More Receptive to Your Now-Digital Push? Analyze your specific sales and market, then look across the globe.

Outsourcing Services 67

Outsourcing Services Company Scale Transportation 67

Smooth Sale

FEBRUARY 13, 2023

Essential Financial Goals Plan Ahead Entering the workforce is a time full of new opportunities and learning experiences. Study the markets to realize where the economy may head and potentially affect business, careers, and investments. Ensure you have adequate medical and insurance plans in place. Celebrate Success!

Influencer 78

Influencer Hiring Salary Insurance 78

Hubspot Sales

APRIL 11, 2023

Despite an uncertain economy ahead, recruiters forecast that the market will remain favorable to candidates. One LinkedIn study found that 64% of recruiting professionals believe that the job search will be more favorable to candidates (as opposed to employers) over the next five years. Why do sales teams experience high turnover?

Churn 118

Churn Hiring Survey Hubspot 118

Hubspot Sales

MAY 18, 2023

Completing a certification program can open doors to several opportunities. Your certifications set you apart from other business consultants in the market. You can also use this as an opportunity to network. Anyone can take a 90-hour course to study for the certification test. 9 Essential Certificates for Consultants.

Hiring 76

Hiring Ideal Customer Profile Education Networking 76

Hubspot Sales

JANUARY 12, 2018

Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. Marketing services firm Epsilon found half of Americans prefer direct mail over email.

Direct Mail 138

Direct Mail Lead Rank Campaigns B2C 138

Sales Hacker

FEBRUARY 14, 2023

Let’s paint by numbers: Just 15% of B2B sellers currently use TikTok to market their company. but 37% plan to increase their TikTok marketing efforts this year. ClickUp markets itself as an app that allows its customers to “simplify work and get more done.” How does that help you as a sales (and not marketing) person?

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Vengreso

JANUARY 21, 2020

One of the best opportunities is through social media platforms. Instead, social selling combines outbound prospecting and inbound marketing techniques. Social sellers also use inbound marketing techniques, which requires a different mindset and behavior than many reps are accustomed to.

Social Selling 88

Social Selling Strategy Social Media Buyer Persona 88

SBI

AUGUST 1, 2018

Hiring good salespeople is difficult in any market condition, but retaining and helping them reach quota is even more difficult. A continuous approach to onboarding should include gap assessments and performance correlation to identify opportunities for targeted coaching and to reinforce only the knowledge where they fall short.

Sales Talent 95

Sales Talent Hiring Lead Rank Handbook 95

Rob Jolles

JULY 2, 2021

The title of this Blarticle® poses a great question, and I’ll always have a soft spot in my heart for Aetna Insurance Company for teaching me the answer… quite by accident. I had studied the company, their customers, and the features they had to offer. If you want to hear sales and marketing go toe-to-toe, you’ll enjoy this show.

Insurance 52

Insurance Insurance Call-back Training 52

The Spiff Blog

MARCH 2, 2023

This series is an opportunity for you to get to know the faces behind Spiff– the people who work tirelessly behind the scenes to make our product and our company what it is today. Chris originally pursued a degree in Psychology and Film Studies after which he received his Masters degree in Business.

Meeting 75

Meeting Engineering Travel Face-to-face 75

Sales Training Connection

JANUARY 6, 2012

With consolidation there is an opportunity to: Reduce duplicated functions to achieve cost savings. Capture larger market shares. Improve negotiating positions with vendors and insurance companies. As a result, the evidence from research studies consistently show higher hospital prices and profits following consolidation.

Health Care 72

Health Care Lead Rank Strategy Insurance 72

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. Imagine growing with them on their journey to becoming a publicly-traded company with an $11+ billion market cap. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Funding rounds.

Outsourcing Services 77

Outsourcing Services Scale Vendor Pivotal 77

Lessonly

JULY 22, 2020

This is a big factor as to why the market has seen a big increase in the use of learning management systems and course management systems as an all-in-one solution for employee training. Learning management system examples include: Employee training. Employee orientation.

Enterprise 26

Enterprise Enterprise Software Software 26

Sales Hacker

AUGUST 7, 2020

A recent study analyzed data from thousands of events over a five year period and found that approximately 70% of professional event speakers are male. VP Europe Sales, Presales and Marketing. Vice President of Sales and Marketing. Vice President of Sales, Metro Markets. S&P Global Market Intelligence.

Demand Generation Agencies 121

Demand Generation Agencies Hiring Enterprise Enterprise 121

The ROI Guy

SEPTEMBER 13, 2013

I recently had the opportunity to interview Dario Prolio from leading sales training and performance management firm Richardson. You can position value if you don’t know the pain or opportunity. The market, competition, buyer behaviors…these are all changing very fast, and what worked yesterday isn’t guaranteed to work today.

Lead Rank 73

Lead Rank Lead Scoring Tools Training 73

Anthony Cole Training

APRIL 15, 2011

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! In the book, "House Advantage" , the author, Jeffery Ma, goes into great detail about how pitchers prepare for each and every game by studying video and stats of each and every opposing batter in several scenarios. Tony Cole on TV.

Hiring 174

Hiring Ideal Customer Profile Sales Qualified Lead Webinar Metrics 174

SugarCRM

MARCH 30, 2021

Gartner, the global research and advisory firm, reported in June 2019 that the market for customer relationship management (CRM) software grew 15.6% To do this, Sugar provided three use-cases: The likelihood a marketing-qualified lead became sales-qualified. Identify and respond to opportunities. A New Frontier in CX.

SugarCRM 26

SugarCRM Sales Qualified Lead Customer Lead Rank 26

Nudge.ai

NOVEMBER 14, 2017

Go to market strategy – working with resellers and alliance partners to build out co-selling strategies that helped bring our products to market. If you bring a couple partners in and align the incentives properly, they will help bring your product to market. In this way it was kind of like selling insurance.

Demand Generation Agencies 54

Demand Generation Agencies B2B Microsoft Ideal Customer Profile 54

Crunchbase

AUGUST 19, 2021

Many market success stories can be traced to strategic sales and marketing shifts initiated by perceptive business leaders. Slicing your marketing budget could be a strategic misstep right now, since competitors are more than happy to fill the void in customers’ heads when a brand disappears from view. What made the difference?

Marketing 105

Marketing Telecommunications Pivotal Study 105

Vengreso

JANUARY 13, 2023

But with so many on the market, where do you start and how do you choose? DigitalSelling #SocialSelling Click To Tweet Get the Book Here #2 Coffee’s for Closers by Tony Morris LISTEN TO THE PODCAST HERE In the current marketplace, it’s key to always be on the top of your game: on every sales opportunity.

Paid Content 81

Paid Content Conversion Top of Funnel Hiring 81