Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! There’s no way around it—industry conferences and networking events are expensive.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Crunchbase

MARCH 13, 2023

Tools like People.ai , Gong , Xactly and Clari (a Sapphire Ventures portfolio company) can help teams with predictive forecasting and give granular insights into deal progression so they can make the most informed decisions. In a declining, volatile market, working with the most accurate insights available will make all the difference.

Territories 59

Territories Churn Face-to-face SME 59

SBI

JANUARY 31, 2020

TechTarget Priority Engine Email Alerts Help Sales Teams Take Immediate Action on the Best Opportunities in Their Territory. ndrew Gilman, Head of Marketing, NWN Corporation. ndrew Gilman, Head of Marketing, NWN Corporation. NEWTON, MA – JANUARY 31, 2020 TechTarget, Inc.

Engineering 74

Engineering Territories Opportunity Intent 74

Crunchbase

MAY 18, 2023

It sounds simple enough, but anyone in marketing, sales or even CX will tell you what a massive pain point it is, and yet your inbound sales motion is critical. Behind the scenes, it takes time for marketing to qualify and route high-value leads with sales. Speed to lead and being able to schedule meetings instantly are a must.

Sales Cycle 98

Sales Cycle Lead Rank Lead Scoring Sales Qualified Lead 98

SugarCRM

JANUARY 18, 2024

Sales intelligence tools! In fact, 43% of salespeople made use of sales intelligence tools and intent data in 2023, a 54% increase from two years ago. Data is collected through advertising networks or data co-ops such as Bombora and is accessible via content category or keyword. What is Intent Data?

Intent Data 26

Intent Data Intent SugarCRM Data 26

Hubspot Sales

JUNE 30, 2021

They all have preferences and pain points — specific to factors like their scale, industry, location, and market position. Leads need to transition from marketing to sales as seamlessly as possible, and those kinds of tools can facilitate that process. Best for Advertisers, Networks, and Publishers. Leads are unique.

Distribution 98

Distribution Lead Rank Sales Qualified Lead Lead Scoring 98

SBI Growth

OCTOBER 12, 2013

Setting Quotas, territory structures, headcounts and total compensation budgets are examples. There’s solid evidence that your Marketing counterparts are responding. According to a recent Content Marketing Institute survey: 73% of marketing leaders are producing more marketing content than last year.

Buyer Persona 310

Buyer Persona Territories Compensation Buyer 310

Bigtincan

SEPTEMBER 15, 2021

Good reps map out their territory, understand each customer’s needs, and coordinate product logistics with local inventory managers and hospital personnel. . Sales territories and incentives restructuring. They build a network of champions to help them get things done and deliver a high standard of service to their customers. .

Hiring 105

Hiring Territories Networking Microsoft 105

SBI Growth

SEPTEMBER 5, 2012

Recent spike in LinkedIn network activity (but this could simply be a push to get into more accounts). Using the same sources outlined in point 1 above, look at the following: Determine the Sales Management Effort Score from this tool – which looks at items like those listed in the bullets under point 1 and other factors.

Sales Talent 288

Sales Talent Hiring Lead Rank Lead Scoring 288

No More Cold Calling

MARCH 15, 2018

Networking from Both Fronts . But in the digital era, you need to be “off the charts” great at networking online, as well as in-person, to build connections. Salespeople should make it a daily discipline to connect with people in their networks—personal and professional. Yes, we all know what matters. People do. .

Lead Generation 243

Lead Generation System Leads Marketing Qualified Lead 243

SBI Growth

JUNE 2, 2013

Get the Turnover Trouble Tool for help with the 13 leading indicators to watch. This means some territories are not producing to expected or potential revenues. Do you see many reps ''preparing'' their profiles to be more marketable? Look for profile updates and network connections that are not customer or prospect oriented.

Hiring 312

Hiring Ideal Customer Profile Margin Commission 312

DiscoverOrg Sales

JANUARY 22, 2019

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. Sales and marketing professionals use employee counts to understand a company’s size. Size is also important because companies of certain sizes need certain tools.

Social Media 179

Social Media Media LinkedIn Data 179

Sales and Marketing Management

FEBRUARY 22, 2021

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. In the early days of the pandemic, many companies and organizations slashed marketing budgets in the wake of dire uncertainty and widespread lockdowns. Still, virtual events were unchartered territory.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

SugarCRM

JUNE 6, 2023

As a learning lesson of our ample collaboration with such enterprises, we have insights into the niche that might help companies in such verticals better implement CRM tools, which is why we put together this CRM playbook. This dynamic significantly reduces operational costs linked to market penetration and local transactions.

Enterprise 26

Enterprise Enterprise CRM Territories 26

Crunchbase

APRIL 11, 2023

Inbound prospecting relies on marketing efforts to drive action or engagement from prospects. For this kind of prospecting, the marketing team will track who engaged with your company’s website or content and pass the information on to the sales team. It’s also known as “cold outreach.”)

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Crunchbase

APRIL 11, 2023

Inbound prospecting relies on marketing efforts to drive action or engagement from prospects. For this kind of prospecting, the marketing team will track who engaged with your company’s website or content and pass the information on to the sales team. It’s also known as “cold outreach.”)

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

SBI

NOVEMBER 10, 2020

Ensure your sales, marketing, and customer success teams have a realistic view of the experience your buyers have today. Smart Selling Tools recently hosted a webinar with our customer, Genesys. Beyond the core selling process, marketing, post-sales, and product management can access account plans. Mark Kopcha President, Revegy.

Lead Rank 177

Lead Rank Lead Scoring Account Penetration 177

Alice Heiman

SEPTEMBER 5, 2018

Step 3: Determine Your Market Strategy . This is the time to think about a market strategy. How much can you increase revenue inside existing territories with existing products? . How much can you increase revenue inside existing territories with new products? . Inbound Marketing . Inbound Marketing .

Sales Goal 106

Sales Goal Top of Funnel Territories Funnel 106

Hubspot Sales

SEPTEMBER 18, 2023

But if you find out they're in the market for a new vendor, you can reach out to your prospect before they begin researching, which ensures your message will be received with much more interest. Social Listening Tools : Social listening tools can notify you if someone is talking about you or your business online. Pounce on it.

Social Media 104

Social Media Google Hiring How To 104

Sales and Marketing Management

JUNE 4, 2017

Typically dispersed across territories far and wide, and always on the go, face-to-face communication is often overridden by email, voicemail and text. If it’s a change, requires action or will generate a lot of questions, we provide sales management with extra information or tools to respond appropriately. Create a plan.

Face-to-face 197

Face-to-face Automotive Webinar Metrics Conference 197

LinkedFusion

OCTOBER 12, 2022

LinkedIn is the world’s largest professional network with more than 850 million members in more than 200 countries and territories worldwide. Prospecting Your LinkedIn Network This prospecting method is commonly used to re-target the prospects that were previously contacted due to any reason the deals were not processed further.

LinkedIn 52

LinkedIn Top of Funnel Networking Groups 52

Allego

SEPTEMBER 17, 2020

For everyone used to sitting down with a prospect, it’s new territory. Effective virtual selling depends on a full range of technologies: mobile, peer-to-peer networking, and live and recorded video. Live video conferencing tools can only take you so far. You need a long-term plan that will take you into 2021.

Collateral 147

Collateral How To Video Face-to-face 147

Partners in Excellence

SEPTEMBER 28, 2016

It seems Dreamforce has become the magnet for all the sales and marketing automation suppliers to trot out their shiny new toys and releases, enticing us to buy. I have dozens of people reaching out, wanting to introduce me to their latest greatest technologies oriented at helping sales and marketing professionals.

Marketing 48

Marketing Lead Gen System Tools 48

Pointclear

SEPTEMBER 24, 2015

As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. Today, in part 2, we hear from Adam New-Waterson , Chief Marketing Officer at LeanData. Account-Based Marketing is a philosophy, not a product. Buy more lists!

Account Based Marketing 100

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Lead 100

BrainShark

AUGUST 24, 2022

Reps constantly need to develop their product and market expertise, learn new company messaging and value propositions, and hone conversational skills to have more meaningful interactions with buyers. Territory Management. Still, they should at least know the basics of using major networks like LinkedIn. Communication.

Social Media 62

Social Media Territories Face-to-face Negotiation 62

SalesforLife

JUNE 27, 2019

Build a Total Addressable Market (TAM) for the event. If you read our blog, you know that account executives are responsible for building TAM maps for their particular geographic territory. This also applies to an event, where you’ll have a defined, set criteria, times, size of the room, set number of attendees, and geographic markets.

Campaigns 95

Campaigns Ideal Customer Profile Strategy Trade Show 95

Sales Hacker

JUNE 8, 2022

If the company you’re prospecting is investing in hiring new people, they’re likely investing in new tools and services for those employees to take advantage of. Scan the job description for tools the company wants the new hire to be proficient in. See a competitor’s tool? Or, someone in a role you care about gets promoted.

Hiring 92

Hiring Promotion Sales Cycle Territories 92

InsightSquared

MAY 15, 2019

Gathering resources at my stage in career involves the practice of active networking, user conferences, sales leadership groups, slack channels, above par googling skills, and sheer grit to piece together a resource pool. Commanding the leading CRM, business intelligence, and marketing automation systems has massive business impact.

Sales Operations 110

Sales Operations Conference Scale Engineering 110

The Pipeline

SEPTEMBER 25, 2013

Whether by fate or chance, the following definition was contained in a marketing piece I received in my inbox yesterday: “By definition, “Cold Calling” is the marketing process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. Just like they used to.

Cold Calling 282

Cold Calling Outsourcing Services Wireless Harvest 282

SalesLoft

NOVEMBER 17, 2020

Today’s top-performing sales reps use data, intelligence, and productivity tools 30% more than average performers. Whether you need to gain visibility into pipeline activity, manage deals, or decrease rep ramp time, Sales Engagement tools can help you improve efficiency, leading to sustained growth and profitability.

Top of Funnel 105

Top of Funnel Lead Rank Lead Scoring Buyer Persona 105

Hubspot Sales

NOVEMBER 17, 2020

Contact with these new leads can occur through four different methods: cold-calls, door-to-door visits, email and mail, and networking. Networking. Networking is another form of direct sales canvassing, and it typically occurs at events that salespeople attend because they know prospective customers will be in attendance.

Cold Calling 94

Cold Calling Buyer Persona Hiring Face-to-face 94

Sales Hacker

JUNE 26, 2019

Please note the most effective way to present this is on a very warm and welcoming printed marketing piece or an online survey that you can take them through one-on-one. Would you be willing to refer me to other businesses in your network based on your high level of satisfaction?”. Do not underestimate the power of networking groups!

Referrals 63

Referrals Face-to-face Territories Networking 63

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Louise C– serves as Senior Director, Hospitality Marketing. Philip B– serves as Relationship Manager.

Company 156

Company Prospecting Oracle Transportation 156

The Brooks Group

SEPTEMBER 18, 2018

250,000 Brand New Accounts from Marketing Leads. They can also be internal, such as failure to align your company's marketing strategy with your sales strategy, resulting in poor quality leads. Step 5: Collaborate with Marketing. Sales and marketing alignment is key, and can really give your organization a competitive advantage.

Territories 79

Territories Conference Face-to-face Quota 79

Miller Heiman Group

MAY 15, 2019

Business buyers in today’s complex market are short on time and long on information. Chances are, they’ve already leveraged their own tools and technology to research and identify what they believe is their desired solution before they ever directly engage a seller. Store employee: “Why do you need a hammer?”.

Face-to-face 96

Face-to-face Pharmaceuticals Decision Maker Lead Rank 96

Vengreso

DECEMBER 2, 2020

Contrary to popular belief, you don’t have to be a born leader to devise a master marketing plan or hit your sales objectives. A Sales and marketing engagement platform that generates leads increases sales and improves customer retention. It usually includes: definition around your target market and ideal customer profile.

Ideal Customer Profile 120

Ideal Customer Profile Top of Funnel Hiring Segment 120

SBI

SEPTEMBER 12, 2018

MediaFly @mediafly MediaFly gives your sales and marketing teams a simple way to create, deliver, and analyze engaging sales presentations all from one technology solution. Its sales territory optimization solutions enable companies to maximize revenues across the entire sales force – territory by territory.

Vendor 106

Vendor InsideView Hotels Hiring 106