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Turning Vision into Action

Steven Rosen

It is time that we test the vision, or else how do we understand what’s working, what’s not, or do we need to pivot?” With a highly successful salesforce, convincing them that changes were necessary was difficult. Keith tackled this challenge by bringing data and highlighting the changing market trends.

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From KPIs to Marketing Accountability: How Marketing Directors Use Analytics

Sales and Marketing Management

Author: Frank Moreno, vice president worldwide marketing, Datawatch Marketing budgets have never been higher, but neither has marketing team turnover. In this scenario, would you place your trust in a spreadsheet generated by marketing operations or your analyst teams to help you place your bets?

Analytics 221
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Pivot Strategies and Technology to Master Sales Digital Transformation

Crunchbase

According to the Annual State of Sales by Salesforce , 57 percent of sales reps said they expected to miss their quota in 2018. Your marketing automation and CRM platforms are fantastic tools for automating the hand-off process between your marketing and sales teams, for instance.

Pivotal 105
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AI’s Role In Sales and Marketing

Sales and Marketing Management

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. That question kicks off the new book “Pivot to the Future” by three thought leaders from the consulting giant Accenture.

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GTM 86: Learnings From 6 Successful SaaS Exits with Katrina Wong

Sales Hacker

Katrina Wong is the Divisional CMO / VP Marketing at Twilio Segment. She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. Prior to Twilio Segment, Katrina worked at Zuora, Salesforce and SAP. 32:35) The power of integrated marketing and team dynamics. (35:26)

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4 Keys to Exceeding the Expectations of the Evolving Customer

Sales and Marketing Management

The incredible rise of smartphones and social media has been pivotal to this cultural shift. With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. 4 Keys to Consistent High-Quality Engagement for SMBs. I bought it through Instagram.

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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

The Catalyst for Change: Pivoting in a Pandemic Harris’s tenure at Challenger began amidst the pandemic. Recognizing the urgent need to pivot, Harris spearheaded the transition to virtual and e-learning platforms, ensuring that the high demand for Challenger’s training could be met despite the constraints of the global crisis.