Zoominfo

SEPTEMBER 18, 2018

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Personalization. Keep reading!

Marketing 206

Marketing Demographics Campaigns Social Media 206

Hubspot Sales

JANUARY 16, 2020

For example, if you’re meeting with highly technical prospects they’ll likely want to dive into your products architecture and how it will relate to their own infrastructure. Problem solving is a team sport. Let each unique situation and prospect request lead you to the right teammate. Can you follow up with us in six months?".

Sports 90

Sports Scale Up-Sell Follow-up 90

Hubspot Sales

SEPTEMBER 30, 2020

A team that excels at the sport is the living incarnation of a well-oiled machine, with each member performing their part perfectly while being acutely aware of how they fit in with their teammates’ pace and movements. This is especially true when it comes to sales and marketing. Synchronized swimming is a beautiful thing to watch.

InsideView 123

InsideView Lead Rank Lead Scoring Account Based Marketing 123

The Pipeline

AUGUST 5, 2021

In sales the go to is often sports, and one can understand why. No issue with that, but I prefer to use investment and the financial markets, primarily because of the focus on value. With nearly half of B2B reps missing quota , it follows that they are failing to deliver value to their prospects. Customer Value Management.

Lead Rank 352

Lead Rank Lead Scoring Ideal Customer Profile Objections 352

Understanding the Sales Force

JANUARY 31, 2024

In its most generic form, stages correspond to opportunities as they move from suspect to prospect to qualified opportunity, to closable and finally, closed. In some respects, professional selling is akin to professional sports where everyone who plays must play by the rules. Similarly, there are stages to the sales process.

Sales Process 182

Sales Process Decision Maker Sports Construction 182

LeadFuze

DECEMBER 1, 2021

Nearly 75% of organizations believe they haven’t achieved the goal of aligning marketing and sales. Marketing needs to figure out how it can scale account-based programs, and do so in a coordinated way with Sales. I want to start by explaining what account-based marketing is. ABM maturity model.

Account Based Marketing 52

Account Based Marketing Account Prospecting Lead Rank 52

Product Management University

MARCH 14, 2017

There’s a good reason why athletes in contact sports wear protective pads. If product management is a contact sport, what’s your organization’s risk of injury? Delivering, marketing and selling products in B2B is a contact sport in many ways. The Protective Pad: Solutions Marketing.

Sports 40

Sports Demand Generation Agencies SME Engineering 40

Pointclear

JUNE 11, 2013

At a recent high school track meet I cheered on our team in several heats of the 4 x 100 and 4 x 400 relays and mused that we can look to track and field athletics for inspiration and tactics for marketing and sales alignment. As prospects convert to qualified leads, the handoff to sales should be smooth and accurate.

B2B 247

B2B Sales Qualified Lead Marketing Lead Rank 247

The Pipeline

OCTOBER 25, 2021

Mareo McCracken is the Chief Revenue Officer at Movemedical, where he guides the sales, marketing, and customer success efforts. Outside of family, reading, food, travel, church service and sports—driving organizational and individual growth are his passions.

Sports 156

Sports Travel Segment Education 156

No More Cold Calling

MAY 19, 2015

Your birthday, favorite sports team, or hometown could help you seal the deal. The same goes for people with similar political agendas, passions, or hobbies, or who like the same sports teams? He writes: Social selling is one of the hottest buzzwords in the technology market. Want prospects to like you? When is yours?

Social Media 120

Social Media Prospecting Sports SAP 120

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. So forget your product features and brush off the benefits, because you’re going to connect with your prospect on a (virtually) human level.

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

Sales Hacker

OCTOBER 16, 2020

Prospecting in the enterprise environment is just different. So, today, we’re going to cover four prospecting tips for breaking into Enterprise Accounts (plus some bonus tips at the end). Building rapport with prospects. Leveraging information to become your prospects doctor. Their calendars are blocked with 76 meetings.

Enterprise 104

Enterprise Enterprise Prospecting Cold Calling 104

Janek Performance Group

SEPTEMBER 18, 2023

Athletes and sports teams often talk about reviewing the game tape. Here, Janek Managing Partner Nick Kane and Chief Marketing Officer Sarah McMullin were joined by Andrew Peterson, Co-CEO and Co-Founder of Clozd. This is a process in which they revisit a game to see why they either won or lost.

Analysis 77

Analysis Webinar Metrics Sports Groups 77

Hubspot Sales

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Where Sales Prospecting Went Bad. No, this isn't an infomercial.

Guarantee 145

Guarantee Prospecting Lead Rank Top of Funnel 145

Vengreso

JUNE 27, 2019

If you’ve listened to my show at all, you’ll know my opinion on cold sales prospecting. You should always reach out to warm prospects. We discuss the best tactics for cold sales prospecting through email. Ways To Make Connections Before Cold Sales Prospecting. Apple Podcasts | Stitcher | Google Play | Google Podcasts. .

Conversion 105

Conversion Prospecting Real Estate Campaigns 105

Sales and Marketing Management

SEPTEMBER 15, 2019

Author: Charles Brennan One of the fastest-growing sports in America is pickleball. However, many people are not familiar with the sport. Pickleball is a paddle sport that combines elements of tennis, badminton and table tennis. Fortunately, he did well enough to get offered the job he wanted. Planning Versus Strategy.

Sports 184

Sports Call-back Pivotal Intent 184

DiscoverOrg Sales

NOVEMBER 27, 2018

They’re a critical part of personalized prospecting and account-based strategy. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. Effective cold email outreach means find something your prospect values – and something you have in common. It’s time to get personal.

Examples 220

Examples Account Based Marketing Decision Maker Account 220

Score More Sales

AUGUST 30, 2012

The sports analogy I like to use is that it’s about blocking and tackling – the fundamentals that seem to trip up otherwise smart sales people time and time again. Mike actually offers 16 reasons why salespeople fail at prospecting. If you are in sales, you’ll have your opinions about that. But there is hope.

Prospecting 173

Prospecting Hiring Sports Cold Calling 173

Partners in Excellence

NOVEMBER 12, 2020

So much of the discussion about selling and marketing seems to focus on “the tricks” of engaging customers. The days of closing deals by working the room, while you wine and dine prospective clients is over, but what does that mean for the future of B2B sales? Let me know, thanks , Claire.

Sports 103

Sports Face-to-face Field Sales Data 103

InsideSales.com

JULY 15, 2020

As we live in the digital age, we need to adapt our digital marketing tactics as an ever-changing fluid strategy. You need a strong marketing team that understands the demands of following and competing with social media marketplace trends. In This Article; The History of Marketing Funnels. The History of Marketing Funnels.

Top of Funnel 52

Top of Funnel Funnel Marketing Social Media 52

Pipeliner

JULY 13, 2018

The way that consumers interact with marketing advances has changed in the last few years. One of the primary goals of the sales and marketing teams are to find new prospects and convert them into customers. This expert sales & marketing interview explores marketing hacks: Nonlinear Marketing.

Marketing 53

Marketing Advertising Advertising Consumer 53

Score More Sales

AUGUST 30, 2012

The sports analogy I like to use is that it’s about blocking and tackling – the fundamentals that seem to trip up otherwise smart sales people time and time again. Mike actually offers 16 reasons why salespeople fail at prospecting. If you are in sales, you’ll have your opinions about that. But there is hope.

Prospecting 146

Prospecting Hiring Sports Cold Calling 146

KLA Group

JULY 21, 2021

By Kendra Lee Sales as sport – the comparisons abound. However, there is one connection to sports that often gets overlooked – COACHING. Sales TEAMS look to WIN business. Top salespeople are often recognized with TROPHIES. The list goes on.

Sales Qualified Lead 110

Sales Qualified Lead Inbound Coaching Leads 110

Zoominfo

AUGUST 1, 2022

As interest rates rise by 75 basis points for the first time in almost 30 years, experienced sales reps and newcomers alike are facing the prospect of selling during a recession. Companies evaluate prospective new technologies with greater scrutiny or postpone such investments entirely. Budgets are reduced or eliminated.

Hiring 130

Hiring Face-to-face Lead Rank Lead Scoring 130

Shari Levitin

MARCH 9, 2023

I’m not a sports nut, so I don’t know if this is true, but I do believe in a similar philosophy: everything you need to know in life can be learned from immersing yourself in nature. How disciplined are we when it comes to hunting for new prospects? Prospect first thing in the morning before checking your email.

ACT 118

ACT Territories Sports Cold Calling 118

Tenfold

JULY 15, 2017

Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying : “I hate sports analogies. To properly understand the difference between sales and marketing, however, another analogy seems more suitable: that of musical theater.

Marketing 63

Marketing Sports Face-to-face Top of Funnel 63

MTD Sales Training

SEPTEMBER 28, 2017

Here are ten alternatives that will drive interest in you and your products: 1) Write and share informative content that helps prospective customers solve their business problems. By proving yourself useful to your chosen market, you will create awareness of your skills, knowledge and abilities to help them improve.

Cold Calling 169

Cold Calling Ideal Customer Profile Decision Maker Face-to-face 169

Sales Hacker

FEBRUARY 10, 2021

We all know competitiveness goes a long way in sales, and probing at an interest in sports, general competitions, and awards for academia, sports, or skill can be a way to assess this trait. Sales is a sport where your competitors are always working on their craft. How marketing can help increase inbounds? Coachability.

Hiring 139

Hiring Sports Decision Maker Face-to-face 139

Pointclear

APRIL 4, 2011

I recently read an article by Jeff Pedowitz about the state of marketing automation and it caused me to think back to a lunch I had with Jeff just a couple of short years ago. If so, why has that occurred and what should marketers do about it? Marketing should embrace it. This is not a problem, but an opportunity.

Marketing 173

Marketing Vendor Enterprise Enterprise 173

Allbound

SEPTEMBER 11, 2019

So how do you make your channel marketing content stand out – and help your partners understand the complex art of getting it out at the right time? They can support you in creating a channel marketing game plan optimized for this new sales frontier. A good PRM solution makes it easy to help reps become marketing gurus.

Channels 63

Channels Revenue Marketing Sports 63

The Pipeline

MAY 15, 2014

To use a sport analogy, your pipeline is your core, no matter what sport you are in hockey, tennis, or running, a strong core, a well exercised and maintained core adds to athletic performance and lifts one competitor to victory over a comparably talented athlete with a less conditioned core. Let’s explain what I mean by binary.

Pipeline 300

Pipeline Top of Funnel Funnel Sports 300

The Pipeline

FEBRUARY 13, 2017

In some sports and other skills based endeavours, for example figure skating, you can score points for artistic merit, and you also get scored on execution. The market and out prospects continue to evolve, treating your playbook and process as though they are impervious to change will only lead to more work, and over time diminished results.

Lead Rank 219

Lead Rank Lead Scoring Guidelines Sports 219

SBI

OCTOBER 1, 2014

More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Vendor 139

Vendor Twitter InsideView InsideSales 139

Sales Hacker

OCTOBER 27, 2023

For example: Invite them on a podcast or host a digital event with your prospects and customers mingling. Nicole Wojno Smith , VP of Marketing at Tackle successfully runs this playbook. Prospects and customers were able to directly discuss their challenges and solutions.

Pipeline 91

Pipeline Distribution Intent Data Intent 91

The Pipeline

SEPTEMBER 18, 2013

Just the plain simple fact that we are measured on our success with numbers, leads to the integral, if sometimes inconvenient fact that sales is a numbers driven sport. I bring this up because of reaction to my piece the past Monday on how to deal with prospects who are reluctant to commit. Sales Success Tibor Shanto'

Top of Funnel 282

Top of Funnel Funnel Sales Qualified Lead Insurance 282

Sales and Marketing Management

OCTOBER 1, 2020

Have marketing materials prepared, an engaging sales deck and any other collateral to help convey your message and show the most value to your clients. Many organizations will usually take clients to sports games, dinners, or happy hours to build rapport.

Webinar Metrics 177

Webinar Metrics Strategy Face-to-face Skype 177

Pipeliner

APRIL 20, 2023

And if you want to remain relevant, you’ve got to keep an eye on the latest marketing trends. With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. Don’t just rely on abstract brand values or clever but ambiguous marketing messages.

Trends 52

Trends Social Media Marketing Media 52