Zoominfo

JULY 5, 2023

How BlueOcean Modernized its GTM BlueOcean is a predictive marketing platform that helps companies understand their brand’s market penetration. This better contact information ensures more effective and thoughtful follow-up to potential customers.

Ideal Customer Profile 130

Ideal Customer Profile Direct Mail Strategy Customer 130

Sales and Marketing Management

SEPTEMBER 12, 2018

Author: Rilind Elezaj Global e-commerce is the buying and selling of goods worldwide, between different countries. In the upcoming years, e-commerce business sales are expected to rise up to 250 percent and reach the $4.5 Another thing you should research is the demand for the product you want to sell in different countries.

Scale 197

Scale Penetration How To Research 197

Sales and Marketing Management

OCTOBER 31, 2017

What penetration do you expect at enrollment? Also, your promotional campaign must be high enough profile to attract the right market penetration. Pay for performance: “Sizzle and Hype” vs. “Pay for Performance”: Each have a place, but sustainable results seem to line up in the Pay for Performance column.

Incentives 195

Incentives Incentive Strategy Penetration 195

BuzzBoard

FEBRUARY 15, 2024

Decoding the Most Efficient Pricing Strategy for Small Businesses The process of proficiently selling to small businesses typically starts with developing an efficient pricing strategy. Stay tuned for more updates on crafting successful strategies for selling to small businesses.

Small Business 52

Small Business Small Business Strategy Lead Rank 52

Allego

AUGUST 4, 2022

When you and your competitors all sell the same thing, you need a way to differentiate yourself. And that persistence and penetration into the person’s office without having to drive three hours to be in person was crucial in our success during that time.”. Allego: Why is video important in today’s selling environment?

Video 118

Video Hiring Face-to-face Penetration 118

Zoominfo

DECEMBER 21, 2020

Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

Zoominfo

OCTOBER 22, 2021

Highly active business development reps may produce more qualified leads than your sales team has time to follow up on, wasting your business development reps’ hard work. You have more inbound leads than you have time to follow up with. You can achieve the best outcomes when you keep the two in balance.

Hiring 130

Hiring Sales Qualified Lead Buyer Persona Scale 130

Zoominfo

OCTOBER 5, 2021

Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. This grouping helps with targeting, approach, and overall selling strategy. And how does it differ from your competitors?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

DiscoverOrg Sales

APRIL 16, 2019

Basically, corporate hierarchy lets you be a lot more strategic with your sales approach, penetrate the enterprise more broadly – and sell more. Let’s say you sell a software solution designed specifically for news organizations, and you’d like to approach ABC Television. A roadmap for a long sales cycle.

Enterprise 120

Enterprise Enterprise B2B Data 120

No More Cold Calling

AUGUST 1, 2013

It’s up to you to lead the referral-selling charge. Whether you are CEO, vice president, or a sales manager , you have a central role in your company’s sales process and in the decision to transition to referral selling—the only business-development strategy proven to convert prospects into clients more than 50 percent of the time.

Referrals 253

Referrals Sales Qualified Lead Cold Calling Penetration 253

BuzzBoard

NOVEMBER 24, 2023

McKinsey & Company’s research elucidates that personalization can curtail acquisition expenses by up to 50%, while enhancing revenue by 5-15%. Account Growth: This evaluates whether hyper-personalized strategies lead to augmented sales or product penetration within existing accounts.

B2B 52

B2B Strategy Pivotal Penetration 52

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales. What happens when your data source and CRM don’t sync up? You fuel your CRM with powerful deal-making data.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

SBI Growth

NOVEMBER 17, 2012

However, if the number of leads isn’t growing in parallel, the new reps will have nothing to sell. The goal is to determine things like: Account penetration opportunities. Account Penetration – Product vs. Customer Growth. When we sell into these organizations, we win more deals. New market pursuit.

Top of Funnel 310

Top of Funnel Penetration Scale Funnel 310

Hubspot Sales

JUNE 22, 2022

High-Low Pricing vs. Market Penetration. Market Penetration occurs when a business deliberately lowers its prices to undercut its competitors and boost its market share. Leveraging a high-low pricing strategy is one of the better ways to sell inventory that isn't moving. You can unload inventory that might not be moving.

Strategy 81

Strategy Penetration Discount Consumer 81

Hubspot Sales

MAY 28, 2019

They often look at the cost of their products (COGS), consider their competitor’s rates, and tweak their own selling price by a few dollars. It’s also known as markup pricing since businesses who use this strategy “mark up” their products based on how much they’d like to profit. Penetration Pricing Strategy.

Strategy 133

Strategy Penetration Hubspot Buyer Persona 133

SBI Growth

OCTOBER 13, 2013

To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. Several years ago, he left a corporate job to work for a start-up. John was focused on the stock options and start-up lifestyle. The company could not penetrate an already competitive market. The funnel dried up. Mystery Shop.

Hiring 310

Hiring Lead Gen Top of Funnel Penetration 310

Zoominfo

AUGUST 26, 2021

Highly active business development reps may produce more qualified leads than your sales team has time to follow up on, wasting your business development reps’ hard work. You have more inbound leads than you can shake a stick at/have time to follow up with. You can achieve the best outcomes when you keep the two in balance.

Hiring 130

Hiring Sales Qualified Lead Buyer Persona Scale 130

Zoominfo

APRIL 2, 2018

The benefits are staggering: Sales managers spend only an average of 5% of their time coaching, but sales coaching increases sales productivity up to 88% ( source ). We recommend that you meet with the members of your team at least once a month and make sure they’re using best practices and are up-to-date with any recent developments.

Sales Qualified Lead 207

Sales Qualified Lead Penetration B2B Face-to-face 207

BuzzBoard

FEBRUARY 16, 2024

Nevertheless, selling to small businesses requires understanding key metrics and providing specialized solutions. How Can Mobile Telephones Revolutionize Your Approach to Selling to Small Businesses? Keep in mind, successfully selling to small ventures means relocating to where they are currently, which is increasingly mobile.

Small Business 52

Small Business Small Business Marketing Lead Rank 52

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities. Salesforce.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

SBI Growth

SEPTEMBER 6, 2012

You can’t go out and “sell more business” to cure declining revenue growth. Caliber’s growth depended on retaining and penetrating top clients while converting relationships with key accounts. We built a Key Account Sales organization that focused on customer retention first, penetration second and customer conversions third.”.

Hiring 297

Hiring Penetration Demand Generation Targets Incentives 297

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

SalesForce 130

SalesForce Meeting Marketing Lead Rank 130

Emissary

FEBRUARY 9, 2021

White Space: Elastic uses Emissary Account Briefs to uncover unsolved business problems and shape focused penetration strategies. Bottom-Up Approach: Elastic leverages advisor insights to equip developers with the right value proposition for the right decision-makers as they represent Elastic internally.

Account 52

Account Strategy Case Study Decision Maker 52

BuzzBoard

FEBRUARY 20, 2024

Adhering to ethical standards when selling digital services enhances your reputation, thereby encouraging small businesses to engage with your agency. A distinct advantage of utilizing generative AI lies in its capability to streamline processes, which frees up more of your time.

Small Business 52

Small Business Small Business Penetration Sales Qualified Lead 52

Zoominfo

OCTOBER 28, 2018

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Rather, you’re able to build proactive, results-oriented messages and solutions from the grassroots up in response to your understanding of their real needs.”. 3. Penetrate new markets.

Data 177

Data Eloqua Buyer Persona Demographics 177

Zoominfo

MARCH 27, 2019

One respondent summed up our findings best, “As an SDR, knowing which technologies we integrate with and which competitive technologies my prospect is using has been immensely helpful for both identifying if they are a fit and tailoring my outreach.”. Instead, sales reps can access this data long before speaking to a prospect or customer.

Report 222

Report Data B2B Survey 222

Mereo

MAY 18, 2023

Growth: Defined in terms of revenue, market share, market penetration, units sold, and customers retained or acquired. Pull-Through or Cross-sell / Up-sell: Defined by attachment rates and cross-sell or up-sell rates.

Strategy 36

Strategy Workbooks Churn Penetration 36

The Pipeline

JUNE 12, 2014

VP’s, Directors, Managers, and Front-line reps all love to throw up the Word to avoid dealing with issues and/or challenges they face but don’t like, i.e. “Active Management”. I asked what expectations are set either in terms of activities, pipeline coverage, or territory contact/coverage/penetration. sell better Tibor Shanto'

Penetration 267

Penetration Sales Qualified Lead Face-to-face Coaching 267

The Pipeline

MARCH 18, 2013

Last Monday I posted about the overlooked opportunity in that segment of buyers know as Status Quo , pundits and sellers alike commiserating each other about the difficulty of selling to a ready group of buyers, vs. taking orders from self-declared buyers. Your only choice is to shock them, shock your way past their fortress of hope.

Sage 274

Sage Penetration Buyer Referrals 274

SBI Growth

NOVEMBER 22, 2012

Good segmentation will also give you the following: Exactly which customers have up-sell and cross-sell potential? Then you have to design a plan that reps, managers, directors all follow to maximize the up-side. What geographies are under-penetrated? Keep track of up-sell and cross sell results.

Segment 288

Segment Customer Territories Penetration 288

Zoominfo

NOVEMBER 29, 2021

Demos : Number of MQLs that sign up for a scheduled demo. This is a good indicator of whether leads have been warmed up properly. A good cost per MQL will depend on the platform and the average selling price of your product. Understand where you relate to your competitors, but focus on constantly trying to one-up yourself.”

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

The Pipeline

OCTOBER 1, 2012

This is why many sellers have difficulty getting through, they fail to penetrate the “prove value to me” wall erected by prospects, and in effect they fail the BS test. Sellers extend their cycle and limit their opportunity to sell and engage with more buyers or other real buyers. The buyers are no better, one can argue worse.

Penetration 257

Penetration Buyer Objections Intent 257

Zoominfo

DECEMBER 14, 2021

Data from ZipRecruiter indicates that sales vacancy listings are reaching unprecedented highs , up 65 percent to more than 700,000 listings as of July 2021. We are very much oriented around team selling. Practice Consultative Selling at Scale Sales, particularly in SaaS, is becoming more consultative.

Hiring 100

Hiring Face-to-face Sports Scale 100

BuzzBoard

MARCH 30, 2024

Considering the prohibitive cost of these devices, businesses may struggle with market penetration. For digital marketing agencies, selling AR technologies to local businesses not only elevates local shopping but also refashions a more immersive customer experience. Vote Up +0 Vote Down -0 You already voted!

Retail 52

Retail Consumer How To Penetration 52

Sales 2.0

DECEMBER 29, 2011

I can do the most bang up MBA (and I am one you know) job of segmenting my market down to the exact companies and dudes that should really want to buy my product…but…if those dudes (or dudettes) don’t know me, or don’t know someone that knows me and can vouch for me, they don’t trust me. What you say?

Social Selling 199

Social Selling Prospecting Face-to-face Penetration 199

SBI Growth

AUGUST 24, 2012

“Businesses are idea marketplaces where business managers compete for attention, budget and headcount by selling their idea. Successful business managers, those rewarded with promotions, teams and bigger budgets, are the people who know how to sell their ideas effectively.” Demonstrate changing territory penetration rates.

Strategy 257

Strategy Google Analytics ROI Penetration 257

Hubspot Sales

APRIL 4, 2018

But, sometimes, channel partnerships are disrupted by other dealers who sell their product direct to consumer. Good channels will open your up business to new sales opportunities. An effective partner will have a strong reason to sell or mention your product. Define those areas up front.

Channels 115

Channels Face-to-face Segment Commission 115